Demand Generation Specialist

CDM Smith; Burnaby; Remote; CAD 80,000 - 133,000; Full time

Job summary

A leading technology company is seeking a Demand Generation Specialist to develop multi-channel marketing campaigns that drive growth. This remote role involves collaborating with marketing teams, executing strategies, and analyzing performance. The ideal candidate has a Bachelor's degree, 3+ years of experience in digital marketing, and strong communication skills. This position offers a pay range from $80,392 to $132,621 annually.

Qualifications

• 3 years of related experience.
• Experience in a Lead Generation / Digital Marketing role.
• Fundamental knowledge of copywriting, email marketing, and digital marketing tactics.

Responsibilities

• Develop and deploy full-funnel marketing campaigns.
• Plan and execute yearly webinar program.
• Collaborate with the sales team to develop marketing materials.

Skills

Digital marketing tactics

Lead nurturing strategies

Campaign performance analysis

Excellent communication skills

Education

Bachelor's degree

Tools

Marketo

Salesforce

Canva

Webflow

Job description

Why Trinnex?

If you are passionate about water and technology, Trinnex is the place for you! Trinnex is a visionary company that is transforming the way water resources are managed and protected. By combining cutting-edge digital technologies, such as sensor/IoT data, models, geospatial data, and AI/machine learning, we create innovative, smart, and scalable solutions that make a difference. Whether it's optimizing water supply and demand, detecting leaks and anomalies, or enhancing water quality and resilience, Trinnex delivers value and impact to public sector clients across the country.

Job Description

Trinnex, a wholly owned subsidiary of CDM Smith, is seeking a results-driven Demand Generation Specialist to support the development and execution of multi-channel marketing campaigns that drive pipeline growth and customer acquisition. This intermediate-level role requires a strong understanding of digital marketing tactics, lead nurturing strategies, and campaign performance analysis. The ideal candidate will collaborate closely with marketing leadership, content production, and marketing operations specialists to draft, deploy, and optimize campaign effectiveness and contribute to revenue goals. This role reports to the Marketing and Demand Generation Lead and is full-remote.

Responsibilities

• Develop and deploy full-funnel marketing campaigns across a variety of channels including: paid advertising, email marketing, content syndication, and thought leadership
• Plan and execute yearly webinar program including set-up, promotion, speaker logistics, and lead management
• Draft content marketing plans and work in conjunction with Content Producer to execute campaigns that raise company awareness and generate leads
• Draft email copy and work in conjunction with Marketing Operations Specialist to create and deploy email marketing campaigns
• Draft and publish landing pages for gated content assets and pay-per-click ads
• Help create compelling content, including case studies, white papers, blog posts, email campaigns, and social media content
• Collaborate with the sales team to develop marketing materials and campaigns that support lead generation and customer engagement
• Confidently report on results to cross-company stakeholders including product management and sales teams
• Stay up to date with industry trends, marketing technologies, and best practices.

Skills and Abilities

• Hands-on experience in Zoom webinars or similar webinar channel
• Experience creating strategic, multi-channel B2B marketing campaign assets (ads, landing pages, emails etc.)
• Fundamental knowledge of copywriting, email marketing, and digital marketing tactics
• Basic knowledge of lead generation funnels (MQL, SAL, SQL and Opportunities)
• Excellent communications skills and confidence in speaking in front of important stakeholders
• Previous experience in a Lead Generation / Digital Marketing role
• Experience in Marketo and Salesforce
• Basic graphic design best practices with working knowledge of graphic design tools such as Canva

Minimum Qualifications

• Bachelor's degree.
• 3 years of related experience.
• Equivalent additional directly related experience will be considered in lieu of a degree.

Domestic and/or international travel may be required. The frequency of travel is contingent on specific duties, responsibilities, and the essential functions of the position, which may vary depending on workload and project demands.

Preferred Qualifications

• Hands on experience with website CMS systems (Webflow experience is a plus)
• Experience using generative AI tools like Microsoft Co-pilot and Google Gemini
• Experience in Engineering, Consulting, and/or Digital Water industry is a plus

Amount of Travel Required

0%

Background Check and Drug Testing Information

CDM Smith Inc. and its divisions and subsidiaries (hereafter collectively referred to as “CDM Smith”) reserves the right to require background checks including criminal, employment, education, licensure, etc. as well as credit and motor vehicle when applicable for certain positions. In addition, CDM Smith may conduct drug testing for designated positions. Background checks are conducted after an offer of employment has been made in the United States. The timing of when background checks will be conducted on candidates for positions outside the United States will vary based on country statutory law but in no case, will the background check precede an interview. CDM Smith will conduct interviews of qualified individuals prior to requesting a criminal background check, and no job application submitted prior to such interview shall inquire into an applicant's criminal history. If this position is subject to a background check for any convictions related to its responsibilities and requirements, employment will be contingent upon successful completion of a background investigation including criminal history. Criminal history will not automatically disqualify a candidate. In addition, during employment individuals may be required by CDM Smith or a CDM Smith client to successfully complete additional background checks, including motor vehicle record as well as drug testing.

Agency Disclaimer

All vendors must have a signed CDM Smith Placement Agreement from the CDM Smith Recruitment Center Manager to receive payment for your placement. Verbal or written commitments from any other member of the CDM Smith staff will not be considered binding terms. All unsolicited resumes sent to CDM Smith and any resume submitted to any employee outside of CDM Smith Recruiting Center Team (RCT) will be considered property of CDM Smith. CDM Smith will not be held liable to pay a placement fee.

Pay Range

Minimum: $80,392

Maximum: $132,621

Business Unit

TRX

Group

TXUP

Assignment Category

Fulltime-Regular

Employment Type

Regular

Visa Sponsorship Available

No - Please note that all applicants must be legally eligible to work in Canada, for the Company, at the time of hire. Furthermore, this is not a position for which the Company is offering immigration application sponsorship or support.

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