Demand Generation Marketing Manager

Zip; Toronto; On-site; CAD 125,000 - 150,000; Full time

Job summary

A leading procurement platform provider in Toronto is seeking a Demand Generation Marketing Manager to execute and optimize high-volume third-party events. The ideal candidate has over 4 years of event marketing experience, a keen attention to detail, and proven project management skills. Responsibilities include planning, logistics, and campaign execution to drive engagement and leads. This role offers a comprehensive benefits package, including equity, health coverage, and flexible PTO, fostering a diverse and innovative environment.

Benefits

Start-up equity

Full health, vision & dental coverage

Catered lunches & dinners

Commuter benefit

Team building events & happy hours

Flexible PTO

Apple equipment plus home office budget

401k plan

Qualifications

• 4+ years experience in event marketing.
• Proven experience managing high-volume sponsored event programs.
• Exceptional organizational skills for managing complex logistics.

Responsibilities

• Plan and execute third-party sponsored events.
• Maintain project deliverables and timelines.
• Manage event logistics including vendor negotiation and budget.

Skills

Event marketing

Project management

Attention to detail

Analytical skills

Communication skills

Tools

Salesforce

Marketo

Asana

Job description

The simple task of buying software, services, or tools at work has become hopelessly complicated at even the most innovative companies in the world. Today, enterprises spend $120T+ per year globally (>30 times larger than annual consumer e-commerce spend) and rely on vendors more than ever before to run their businesses.

Our cofounders started Zip in 2020 to address this seemingly intractable problem with a purpose-built procurement platform that provides a simple, consumer-grade user experience. Within the last 4 years, Zip has created a new category and developed the leading solution in this $50B+ TAM space. Today, the world’s leading companies like OpenAI, Snowflake, Anthropic, Coinbase, and Prudential rely on Zip to manage billions of dollars in spend.

We have a world-class team coming from category-defining companies like Airbnb, Meta, Stripe, Salesforce, Apple, and Google. With a $2.2 billion valuation and $370 million in funding from Y Combinator, Tiger Global, BOND, DST Global, and CRV, we’re focused on developing cutting-edge technology, expanding into new global markets, and—above all–driving incredible value for our customers. Join us!

Your Role

Zip is looking for an Demand Generation Marketing Manager to join our growing Corporate Marketing Organization.

In this role, you will be the engine responsible for the end-to-end planning, flawless execution, and optimization of a high volume of third-party sponsored events. This includes everything from large-scale tradeshows with compelling booth activation to smaller, high-value 1:1 executive meeting programs.

You will work closely with cross-functional teams to create compelling activations, thought leadership, and awareness to promote our campaigns effectively. The ideal candidate is a metric-driven, disciplined professional who can bring a creative vision while leveraging meticulous attention to detail and excellent project management to ensure every initiative delivers the best possible ROI and pipeline contribution.

You Will

• Supporting the planning, execution, and optimization of third-party sponsored events to drive engagement, generate leads, and enhance our brand presence.
• Maintain project deliverables and timelines project management tools/planning, demonstrating hyper-focused attention to detail to ensure flawless execution across numerous concurrent events.
• Own all event logistics and production, including vendor negotiation and management, contract review, budget adherence, and on-site execution.
• Work with sales teams to identify best sales attendance, select contacts for on-site meetings, and run pre-event know-before-you-go meetings.
• Develop and execute multi-channel promotional campaigns (email, social media, website) to maximize attendance and engagement.
• Partner with Brand, Corporate, and Product Marketing to develop creative and engaging booth activations, customer stories, messaging, and event experiences that bring our brand story to life and ensure a high-quality attendee experience.
• Partner with sales to ensure generated leads are routed correctly and worked by representatives both pre- and post-campaign activation.
• Establish a centralized event reporting system, utilizing CRM and data reporting tools (e.g., Salesforce) to rigorously track event performance metrics—including MQL-to-SQL conversion, cost-per-lead (CPL), and pipeline influenced—to determine and prove event ROI.
• Create post-event follow-up strategies to nurture leads and convert attendees into customers via Marketo (marketing) and outreach (sales messaging).
• Provide support to the broader Field Marketing team as needed, leveraging event expertise to assist with regional or hosted event logistics.

Qualifications

• 4+ years experience in event marketing.
• Proven experience in end-to-end event execution, specifically managing high-volume sponsored event programs including major trade shows and targeted 1:1 meeting programs.
• Exceptional attention to detail and organizational skills; the ability to manage complex logistics for multiple projects simultaneously in a fast-paced environment.
• A metric-driven mindset with proven experience in analyzing event performance (CPL, ROI, pipeline attribution) and making data-backed strategic recommendations.
• Demonstrated financial discipline, including budget ownership and skilled negotiation with vendors and venues.
• A creative with a passion for experiential activations and audience engagement.
• Excellent written and verbal communication skills - including copywriting.
• Experience in event management (third party, sponsored trade shows and events); preferably at a B2B company.

Nice to Haves

• Experience in project management software, event marketing or management, and sales management tools: Asana, Salesforce, Marketo, webinar platforms, etc.

Perks & Benefits

At Zip, we’re committed to providing our employees with everything they need to do their best work.

• 📈 Start-up equity
• 🦷 Full health, vision & dental coverage
• 🍽️ Catered lunches & dinners
• 🚍 Commuter benefit
• 🚠 Team building events & happy hours
• 🌴 Flexible PTO
• 💻 Apple equipment plus home office budget
• 💸 401k plan

We're looking to hire Zipsters and that means hiring people who take ownership, communicate openly, have an underdog mindset, and are excited to increase the pace of innovation for every business in the world. We encourage all candidates to apply even if your experience doesn't exactly match up to our job description. We are committed to building a diverse and inclusive workspace where everyone (regardless of age, religion, ethnicity, gender, sexual orientation, and more) feels like they belong. We look forward to hearing from you!