Customer Marketing Manager

TorontoJobs.ca Recruitment Division; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading global SaaS company is searching for a Customer Marketing Manager to enhance customer engagement and relationships. This role involves developing data-driven marketing programs, analyzing customer trends, and managing advocacy initiatives. The ideal candidate has over 3 years of experience in Customer or B2B SaaS Marketing, strong analytical skills, and proficiency in marketing automation tools. That's why this innovative company offers a flexible hybrid work environment and competitive compensation. Join a passionate team dedicated to customer success.

Benefits

Flexible hybrid environment

Competitive compensation package

Professional growth opportunities

Qualifications

• 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing.
• Strong analytical mindset to turn insights into actionable strategies.
• Hands-on experience with marketing automation and email marketing.

Responsibilities

• Develop and execute multi-channel marketing programs to drive engagement.
• Analyze customer data to identify trends and opportunities.
• Lead customer advocacy initiatives to capture success stories.

Skills

Analytical mindset

Data-driven strategies

Email marketing

Customer advocacy

Education

Bachelor’s degree in Marketing, Business, Communications

Tools

Salesforce

Marketing automation tools

Job description

Join a rapidly growing global SaaS company leading the way in AI-powered IT and service automation solutions. Our platform helps organizations work smarter, automate support functions, and simplify complex workflows—serving thousands of customers across more than 100 countries.

We’re looking for a Customer Marketing Manager to own and execute programs that enhance engagement, deepen customer relationships, and drive measurable business impact. In this role, you’ll build data-driven strategies across the entire customer lifecycle—boosting adoption, loyalty, and advocacy while uncovering opportunities for growth and expansion.

What You’ll Do

• Develop and execute multi-channel marketing programs that drive engagement, adoption, and retention across the customer journey.
• Analyze customer data and behavioral insights to identify trends, opportunities, and potential risks.
• Partner with revenue and success teams to design targeted campaigns that promote upsell, cross-sell, and expansion opportunities.
• Segment audiences based on usage, engagement, and value metrics to create tailored communication journeys.
• Lead customer advocacy initiatives, capturing stories, testimonials, and case studies to amplify customer success.
• Manage programs to enhance brand visibility on review platforms and industry forums.
• Plan and execute customer webinars, workshops, and community events to strengthen relationships and share product value.
• Run ongoing A/B testing and performance optimization to improve engagement and conversion rates.
• Track and report on campaign performance, outcomes, and ROI using analytics and automation tools.

Why Join Us

• Be part of a global technology company transforming how enterprises deliver digital services through AI and automation.
• Take ownership of impactful customer programs that directly influence retention and growth.
• Work in a flexible hybrid environment that values creativity, innovation, and collaboration.
• Competitive compensation package, including performance-based incentives and professional growth opportunities.
• Join a passionate, global team where the customer truly comes first.

Job Requirements:

• 3+ years of experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS Marketing roles.
• Strong analytical and data‑driven mindset with the ability to turn insights into actionable strategies.
• Hands‑on experience with marketing automation, email marketing, and webinar programs.
• Excellent written and verbal communication skills with the ability to craft clear, engaging, and customer‑centric messaging.
• Collaborative, results‑oriented, and comfortable working in a fast‑paced global tech environment.
• Experience with CRM and automation platforms (Salesforce or similar tools preferred).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.