Customer Insights Analyst

Sofina Foods Canada; Markham; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading food company located in York Region, Markham, is seeking a Customer Insights Analyst to provide critical analysis and insights for their Retail Sales organization. The role requires expertise in category management and the ability to create reports and presentations from various data sources. Candidates should have experience in the CPG industry, a relevant degree, and advanced skills in MS Excel. Excellent communication abilities and attention to detail are essential for success in this position.

Qualifications

• 3-5 years of related work experience, preferably in CPG.
• Strong organizational skills.
• Ability to create concise insights from data.

Responsibilities

• Design Excel-based templates and reports.
• Manage product databases and data entry.
• Analyze sales data for business review reports.

Skills

Advanced MS Excel skills

Communication skills

Attention to detail

Education

University degree or College Diploma in Marketing Research, Business, Economics, or Statistics

Tools

Nielsen MarketTrack

Retailer POS systems

Power BI

Job description

Position Summary

Reporting to the Director, Customer Insights, the Customer Insights Analyst will provide category management expertise, analysis and insights for the Retail Sales organization. They will be responsible to develop strategies to protect our existing business, improve current business, and deliver future opportunities through improved distribution, visibility, and increasing rate of sale.

Key Accountabilities

• Design and maintenance of Excel-based templates and reports;
• Management of product databases, encompassing SKU coding, data entry, and updates;
• Monthly refresh of various sales reports in Excel using Nielsen and Retailer POS data;
• Delivering commentaries and sales analysis for monthly business review reports, pro-actively identifying business opportunities and issues;
• Leading the development of retailer specific category reviews, assortment analysis, new listing stories and promotional evaluations, under tight timelines;
• Leverage Category Management Principles to create concise and easy to understand insights from multiple data sources;
• Training members of the sales and marketing teams on data systems (Retailer POS, Nielsen)

Requirements

• 3-5 years of progressive and related work experience, preferably within the CPG industry;
• University degree or College Diploma in Marketing Research and/or Business, Economics or Statistics;
• Advanced MS Excel skills, including Pivot Tables, V-Lookups, report automation;
• Working knowledge of Nielsen MarketTrack, Nielsen Discover, Numerator Insights;
• Proficient in the use of Retailer POS (LDIA, Circana, SPS Commerce, Dunnhumby, Retail Link);
• Experience with Power BI an asset;
• Excellent English written and oral communication skills;
• This role emphasizes attention to detail, accuracy, and organizational skills

Accessibility Statement

Sofina Foods Inc. is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act (‘AODA’). Applicants are asked to make their needs/requirements, for the purpose of accommodation under AODA, known to Human Resources when they are contacted for an interview.