Copywriter

VML; Toronto; Hybrid; CAD 65,000 - 115,000; Full time

Job summary

A leading creative agency in Toronto is seeking an Intermediate Copywriter to craft compelling copy and collaborate across integrated campaigns. The role requires 3-4 years of experience, showcasing a portfolio of concept-driven and performance-focused work. Responsibilities include transforming briefs into impactful messaging and writing across various platforms. The position offers flexible, hybrid work arrangements and a competitive salary between CAD 65,000—CAD 115,000, depending on experience and qualifications.

Qualifications

• 3-4 years of professional copywriting experience (agency or in-house).
• Portfolio showcasing concept-driven campaigns and cohesive brand storytelling.
• Strong command of headline writing, tone/voice, and metrics.

Responsibilities

• Translate briefs into messaging strategies and narratives across various mediums.
• Write copy that reflects brand voice and meets business objectives.
• Collaborate with art directors to concept integrated ideas and gather feedback.

Skills

Copywriting

Narrative structure

Persuasion across channels

SEO collaboration

Job description

About VML

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award‑winning work for blue‑chip client partners including AstraZeneca, Colgate‑Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca‑Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.

We’re seeking an Intermediate Copywriter to craft compelling, on‑brand copy that drives engagement and performance across integrated campaigns, product experiences, and content. You’ll translate strategy into clear messaging frameworks, collaborate closely with art directors and cross‑functional partners, and balance concepting with meticulous execution.

Key Responsibilities

• Translate briefs into messaging strategies, narratives, and copy across digital, social, email, web, print, OOH, and video/radio.
• Write headlines, body copy, taglines, CTAs, scripts, and website copy that reflect brand voice and meet business objectives.
• Partner with art directors to concept integrated ideas; present work with clear rationale and incorporate feedback thoughtfully.
• Develop and maintain voice/tone guidelines, messaging hierarchies, and value proposition frameworks.
• Create and optimize performance ads; plan A/B tests and iterate using qualitative and quantitative insights.
• Script content for motion graphics, video, and audio; collaborate with producers during pre‑production, recording, and post.
• Edit and proof for grammar, style, and consistency; manage file/version control.
• Manage multiple workstreams, estimate level of effort, and deliver on time and within scope.
• Collaborate with SEO partners to align on keywords, metadata, and content structure.

Qualifications

• 3‑4 years of professional copywriting experience (agency or in‑house).
• Portfolio showcasing concept‑driven campaigns, digital‑first copy, performance creative, and cohesive brand storytelling.
• Strong command of headline writing, narrative structure, tone/voice, and persuasion across channels.
• Experience presenting to stakeholders and explaining creative decisions with data and insight.

The base salary for this position at the time of this posting may range between the values at the bottom of this posting. Individual compensation varies based on job‑related factors, including location, business needs, level of responsibility, experience, and qualifications.

$65,000—$115,000 CAD

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.