Content Marketing Manager

Trulioo; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading digital identity firm in Vancouver seeks a skilled Content Marketing Manager to develop and execute content strategies that enhance brand awareness and lead generation. This permanent, full-time position involves utilizing AI tools to optimize content across channels while collaborating with a talented team. The role supports a hybrid work environment, allowing for both in-office and remote flexibility, making it an ideal opportunity for creative marketers with a strong data-driven mindset.

Benefits

Comprehensive benefits package

Flexible hybrid working environment

Wellness workshops

Employee Resource Groups

Qualifications

• 4–6 years of experience in content marketing or digital marketing, ideally in B2B SaaS or fintech.
• Strong writing, editing, and storytelling skills.
• Proven experience with AI tools to enhance content quality.

Responsibilities

• Develop and execute a content strategy to support brand awareness and demand generation.
• Create high-quality content across multiple channels.
• Leverage AI tools for content optimization and drafting.

Skills

Content creation

Storytelling

Data-driven decision making

Proficiency with AI tools

Cross-functional collaboration

Tools

ChatGPT

Google Analytics

Jasper

Job description

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online.

Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries.

But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online.

Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite.

What We Offer

• Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
• Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
• Wellness: We care about your well‑being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
• Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

Position Summary:

You’re a skilled content marketer who knows how to tell stories that engage, educate and convert. You’ve mastered the fundamentals of great content creation — and you understand that the landscape is evolving fast with AI. You’re already harnessing tools like ChatGPT, Claude and other generative AI platforms to work smarter, move faster and scale your impact.

As a Content Marketing Manager at Trulioo, you’ll create content that builds awareness, drives demand, and positions Trulioo and our executives as a global leader in identity verification and digital trust. You’ll collaborate with a team of marketers, designers and product experts to produce content that turns complex ideas into clear, compelling narratives. This is a hands‑on, high‑impact role for someone who’s creative, data‑driven and AI‑savvy.

This will be a full‑time, permanent position working out of the Vancouver office on a hybrid model (3‑days per week in the office).

What You’ll Be Doing:

• Develop and execute a content strategy and calendar that supports brand awareness, thought leadership and demand generation goals.
• Create, edit and optimize engaging and high‑quality short and long‑form content across multiple channels — including blog articles, media bylines, web pages, emails, social media and campaign assets.
• Leverage generative AI tools to accelerate ideation, drafting and optimization while maintaining editorial quality and brand voice.
• Build and maintain prompt libraries and content workflows that enable scalable, consistent output across the marketing team.
• Collaborate with subject matter experts to translate complex topics such as compliance, fraud prevention and digital identity into engaging and accessible content.
• Apply AEO best practices and analytics to continuously improve content performance and discoverability.
• A/B test messaging and creative elements to optimize engagement and conversion.
• Partner with product marketing and growth teams to ensure alignment across campaigns and customer journeys.
• Monitor industry developments, emerging technologies and content trends to write compelling thought leadership that amplifies Trulioo’s voice in the market.
• Build a performance‑driven content framework using data, market signals, and competitive intelligence to uncover content gaps, shape messaging, and optimize for engagement, rankings and conversion.
• Own and maintain the writing and editorial style guide to ensure all content, campaigns, and channels align with consistent voice and tone.

What You’ll Bring:

• 4–6 years of experience in content marketing, copywriting or digital marketing — ideally within B2B SaaS, fintech or a technology‑driven environment.
• Strong writing, editing and storytelling skills — able to make complex topics clear, relatable and compelling.
• Proven experience using AI tools (e.g., ChatGPT, Jasper, Claude, Notion AI, etc.) to enhance productivity, creativity, and content quality.
• Understanding of AEO, analytics, and performance measurement tools.
• A proactive and data‑informed mindset — you use insights to refine your approach and improve results.
• Ability to work cross‑functionally in a fast‑paced environment with multiple priorities.
• Curiosity, adaptability and a growth mindset — you’re eager to experiment, learn and evolve with the changing marketing landscape.

Thriving at Trulioo

At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world‑class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future.

We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification.

Get an inside look at life at Trulioo by following us on LinkedIn, or learn more about us at www.trulioo.com

EEO & Inclusive Hiring

Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time‑to‑time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility.

Trulioo welcomes applications from all genders, ages, ethnicities, cultures, abilities, sexual orientations and life experiences. We strongly encourage applicants of all backgrounds to apply.

Privacy Notice

As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy in the section “When you apply for a job”.