Content Integration Specialist

Desjardins Group; Lévis; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Canada is seeking a Content Integration Specialist for a temporary 17-month position. This role involves managing marketing campaigns, ensuring data quality, and contributing to digital marketing strategies. The ideal candidate will have a Bachelor's degree in a related field and a minimum of four years' experience in content integration and campaign management, alongside proficiency in both English and French. This position offers a competitive salary, flexible vacation, and comprehensive benefits.

Benefits

Competitive salary and annual bonus

4 weeks of flexible vacation

Defined benefit pension plan

Group insurance including telemedicine

Reimbursement of health and wellness expenses

Qualifications

• Bachelor's degree or equivalent in a relevant field.
• Four years of experience in content integration and campaign management.
• Proficiency with Excel, including complex formulas and pivot tables.
• Experience with Adobe tools and InDesign.

Responsibilities

• Manage and integrate marketing campaigns in Eloqua.
• Ensure data quality between CRM and Eloqua to generate leads.
• Produce reports on campaign performance and tracking.
• Collaborate with internal and external stakeholders.
• Distribute various client content and update websites.

Skills

Content integration

Campaign management

Data quality assurance

Email marketing

Bilingual (English and French)

Adobe tools proficiency

Excel proficiency

Education

Bachelor's degree in Marketing, Communications, or Office Systems Technology

Tools

Eloqua

Adobe Suite

Jira

Job description

Temporary position for 17 months

As a Content Integration Specialist, you will play a key role in the go-to-market strategy for Desjardins structured products within the Visibility and Engagement Marketing team. You will be primarily responsible for the integration and quality assurance of content related to these investment solutions, as well as for the evolution and automation of point-of-sale tools. You will actively contribute to showcasing the products by participating in the development and deployment of marketing campaigns across various digital channels. Your technical expertise and attention to detail will ensure data reliability and the high quality of all published content.

Responsibilities

• Managing email and digital marketing campaigns: content writing and integration in Eloqua, B2B campaign segmentation and automation.
• Ensuring data quality between the CRM and Eloqua to generate qualified leads.
• Producing reports and analyses on campaign performance and maturities tracking.
• Collaborating with internal and external stakeholders (manufacturer, sales, compliance, graphic agency, web team, developers).
• Distributing content: client templates, financial documents, website publishing and updates on Fd.com.
• Contributing to marketing initiatives: presentations, visual assets (Adobe Suite), content review and optimization.
• Optimizing and automating processes as part of a continuous improvement approach.
• Maintaining the web dashboard, adjusting metrics, and administering Jira.

What we offer

• Competitive salary and annual bonus
• 4 weeks of flexible vacation starting in the first year
• Defined benefit pension plan that provides predictable, stable income throughout retirement
• Group insurance including telemedicine
• Reimbursement of health and wellness expenses and telework equipment

* Benefits apply based on eligibility criteria.

What you bring to the table

• Bachelor's degree in Marketing, Communications, or Office Systems Technology (or equivalent).
• A minimum of four years of relevant experience in a similar role (content integration, automation, quality control, campaign management)
• Other combinations of qualifications and relevant experience may be considered.
• Experience with Adobe tools and InDesign.
• Advanced proficiency in English and French, in both oral and written form, due to the nature of the duties.
• Advanced proficiency in Excel (complex formulas, pivot tables).
• Advanced proficiency in Word (template management and optimization).
• Knowledge of web environments.
• Knowledge of marketing automation tools.

Core Competencies

• Action oriented
• Business insight
• Customer Focus
• Differences (empathy for diverse perspectives)
• Interpersonal Savvy
• Nimble learning

Trade Union (If applicable)

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

If there's something we can do to help make the recruitment process or the job you're applying for more accessible, let us know. We can provide accommodations at any stage in the recruitment process. Just ask!

Job Family

Marketing (FG)