Consumer Marketing Manager

Novo Nordisk; Mississauga; On-site; CAD 85,000 - 110,000; Full time

Job summary

A major healthcare company in Mississauga seeks a Consumer Marketing Manager to drive B2C marketing initiatives. The successful candidate will manage campaigns, leverage market segmentation, and analyze KPIs. This role requires a minimum of five years of relevant experience and a Bachelor's degree. Join a dynamic team dedicated to impactful marketing in a regulated environment.

Qualifications

• A minimum of five years of experience in market segmentation and B2C consumer marketing.
• Experience in a regulated industry or a major CPG/FMCG company.
• Ability to adapt marketing strategies based on consumer analytics.

Responsibilities

• Manage consumer-facing campaigns for key brands.
• Utilise customer segmentation for tailored messaging.
• Track and measure KPIs for campaign performance.

Skills

Market segmentation

B2C consumer marketing

KPI analytics

Analytical mindset

Education

Bachelor’s degree in Marketing, Business Administration, or Communications

Job description

Consumer marketing

Mississauga, Canada

Are you passionate about understanding consumer behaviour and creating impactful marketing campaigns? Do you have experience in market segmentation and B2C consumer marketing? If so, we are looking for a Consumer Marketing Manager to join our team in Mississauga, Ontario. Read on and apply today!

The position

Responsibilities

As a Consumer Marketing Manager, you will:

• Manage consumer-facing campaigns and activity calendarisation for key brands such as Ozempic and Wegovy.
• Utilise customer segmentation to tailor campaign messaging & channel mix for different demographics.
• Track and measure KPIs to assess campaign performance
• Adapt marketing strategies based on consumer analytics, even when they contradict initial plans.
• Ensure campaigns comply with restrictive or regulated frameworks typical of the industry.

Qualifications

We are looking for candidates with the following qualifications:

Need to have

• A minimum of five (5) years of experience in market segmentation and B2C consumer marketing.
• A Bachelor’s degree in Marketing, Business Administration, or Communications.
• A background in a regulated industry (e.g., Banking, Alcohol, Pharma) or a major CPG/FMCG company (e.g., P&G, Danone).
• Proven experience in KPI analytics, moving beyond metrics like impressions.
• An analytical and growth mindset with a strong understanding of consumer behaviour.

Nice to have

• Experience specifically within the Quebec consumer market.
• Proficiency in French.

About the department

The Consumer Marketing team is based in our Mississauga, Ontario office in Canada. This location serves as a hub for innovation and collaboration, fostering a dynamic and supportive atmosphere. The team is dedicated to creating impactful marketing campaigns that resonate with consumers and drive meaningful behavioural change. Join us and contribute to a department that values creativity, data-driven decision‑making, and compliance within a regulated industry.

Working at Novo Nordisk

Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with an unconventional spirit, a rare determination and a constant curiosity. For over 100 years this unordinary mindset has seen us build a company unlike any other. One where a collective passion for our purpose, mutual respect and a willingness to go beyond what we know delivers extraordinary results.

Contact and Deadline

More information

For more information, visit novonordisk.com, Facebook, Instagram, X, LinkedIn and YouTube.

To complete your application, click on "Apply now", attach your CV and follow the instructions.

Deadline

Please apply before December 10th, 2025.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

We’re typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.