Consultant, Marketing Technology

NATIONAL Public Relations Inc.; Halifax; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Halifax is looking for a Consultant in Marketing Technology to help plan and deliver performance-driven digital communications initiatives. The ideal candidate will have extensive experience in digital marketing, proficiency with analytics and SEO tools, and the ability to collaborate effectively with various teams. This position offers competitive compensation, career development opportunities, and a vibrant workplace culture.

Benefits

Career development opportunities

Flexible work arrangements

Competitive salary and compensation package

Vibrant workplace culture

Qualifications

• 4-6 years of experience in digital marketing or marketing operations.
• Hands-on experience with analytics and SEO tools.
• Ability to interpret data and make actionable recommendations.

Responsibilities

• Support planning and execution of integrated marketing strategies.
• Manage dashboards and performance reporting for client campaigns.
• Conduct SEO audits and recommend adjustments for user flow.

Skills

Digital marketing

Analytics (GA4)

SEO tools (SEMrush, Ahrefs)

CRM platforms (HubSpot, Salesforce)

Communication skills

Attention to detail

Tools

Power BI

Google Tag Manager

Bing Webmaster Tools

Looker studio

Job description

Saint John, New Brunswick will also be considered.

About us

National is a full-service, award-winning marketing and communications agency. With nine offices across Canada and global backing from AVENIR GLOBAL, we combine national reach and global scale with deep local insight. Our work shapes conversations, builds reputations, and drives results for leading organizations across sectors.

The role

Our digital strategy team out of Halifax is seeking a Consultant, Marketing Technology. The right individual will help plan and deliver digital communications initiatives that are measurable, connected, and performance driven. This role is perfect for a detail-oriented, tech-savvy professional who thrives on collaboration and loves using digital tools to solve complex marketing challenges. The role brings together creative content, media, and research expertise to deliver integrated, data-informed solutions that help clients connect with their audiences.

As a Consultant, Marketing Technology, you’ll be hands-on with cross-channel platforms, analytics tools, and emerging technologies – working closely with colleagues in marketing, web, research, and media strategy to turn insights into action. You’ll contribute meaningfully to client work while being supported by a team that’s smart, curious, and passionate about pushing the boundaries of what’s possible in digital marketing.

Key responsibilities

• Support the planning and execution of integrated marketing and communications strategies with a focus on measurement, discoverability and reporting
• Manage dashboards, tagging, tracking, and performance reporting for client campaigns
• Conduct SEO audits and keyword research to support content development and channel strategy
• Analyze landing page performance to identify drop-off points and recommend adjustments to improve user flow and lead capture
• Collaborate with marketing, web, and media teams to ensure campaigns are measurable from the start
• Assist with CRM strategy and audience segmentation to improve targeting and personalization
• Pilot new tools and recommend process improvements to enhance digital marketing workflows
• Support proposal writing, audits, and opportunity scoping with insights on platform capabilities and measurement strategy

Qualifications

• 4-6 years of experience in digital marketing, marketing operations, or a related field (agency experience is an asset)
• Hands-on experience with several of the following: Analytics (GA4), Search Console, Tag Manager, Bing Webmaster Tools; Looker studio, Power BI; SEO tools (SEMrush, Ahrefs, Screening Frog); CRO tools; CRM and marketing automation platforms (HubSpot, Salesforce, Mailchimp)
• Experience with UTM structures, campaign tagging and performance reporting
• Ability to interpret data, identify trends, and make actionable recommendations
• Strong communication skills to simplify technical concepts for non-technical teams
• Desire to experiment with and share knowledge on emerging marketing technologies (e.g., AI search, workflow automation)

Abilities

• Work collaboratively within an integrated, cross-functional team environment
• Maintain strong attention to detail and consistently deliver high-quality, accurate work
• Apply analytical and strategic thinking to interpret data, identify trends, and recommend solutions
• Prioritize tasks effectively and perform well under tight deadlines
• Adapt quality to evolving tools, platforms, and processes in a fast-changing digital landscape

What we offer

• The opportunity to do challenging, unconventional work, while building a career in marketing consulting with a firm that recognizes performance and rewards achievement
• A vibrant and creative workplace culture that values innovation and collaboration
• A competitive salary and compensation package
• Career development opportunities and ongoing training to help you grow professionally
• Flexible work arrangements to help you maintain work-life balance

How to apply

Qualified candidates are invited to apply by sending a resume, and a cover letter expressing their interest in the role.

We thank you for your interest in National . Please note only candidates considered for an interview will be contacted. NATIONALis an equal opportunity employer. We celebrate diversity and are dedicated to creating an inclusive environment for all employees. Should you require any accommodations during the selection process, please inform us.

Thank you for considering a career with us.

National is committed to employment equity and we encourage applications from all qualified candidates. We value diversity and creating an inclusive culture where everyone can bring their true selves to work. We are committed as a company to equitable practices and policies that encourage a diverse workforce and work environment.

If you require a special accommodation, please advise the Human Resources Manager or Hiring Manager during the hiring process.

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