Campaign Manager

Valnet Concept; Montreal; On-site; CAD 80,000 - 100,000; Full time

Job summary

A dynamic digital marketing agency in Montreal is seeking a Campaign Manager. This role requires expertise in performance marketing, managing large campaigns across platforms like Google and Meta, and a solid analytical background. Ideal candidates will have 3-5 years of relevant experience and a track record of maximizing campaign efficiency through data-driven strategies. Join a collaborative environment where innovation and autonomy are encouraged.

Benefits

Full health insurance plan

Fitness subscription reimbursement

Competitive compensation and bonus structure

Qualifications

• 3-5 years of experience in performance or growth marketing roles.
• Expertise in managing large-scale paid media budgets.
• Strong analytical mindset with proficiency in digital tools.

Responsibilities

• Develop and execute performance marketing strategies.
• Manage budget planning and ROI tracking.
• Optimize paid campaigns across various platforms.

Skills

Performance marketing

Data analysis

Google Ads

Meta Ads Manager

Google Analytics (GA4)

Excel/Sheets

Tools

Google Analytics

Data Studio

Optimizely

VWO

Job description

Location

Location: Montreal, On-Site

Summary

Valnet is looking for a Campaign Manager to support our digital acquisition strategy and scale customer growth. This role is perfect for a data-driven marketer with a deep understanding of performance marketing platforms, analytics, and ROI optimization.

You will support the strategy, planning, execution, and optimization of paid campaigns across platforms including Google, Meta, and emerging channels — driving measurable business impact through performance and efficiency.

Responsibilities

• Develop and execute end-to-end performance marketing strategies across paid search, paid social, display, and affiliate channels.
• Own budget planning, forecasting, and ROI tracking to ensure maximum effectiveness of spend.
• Support campaign setup, optimization, and scaling across Google Ads, Meta (Facebook/Instagram), LinkedIn Ads, YouTube, and programmatic platforms.
• Monitor and analyze performance metrics — CAC, CPL, ROAS, CTR, CVR, CPA — and implement data-backed optimizations.
• Collaborate closely with creative, analytics, and product teams to align messaging, targeting, and landing page performance.
• Conduct A/B testing across creatives, audiences, and bidding strategies to enhance campaign outcomes.
• Drive marketing automation, audience segmentation, and personalized retargeting initiatives.
• Stay updated with the latest trends in digital advertising, attribution modeling, and marketing technologies.

Requirements

• 3-5 years of hands-on experience in performance marketing or growth marketing roles.
• Proven success in managing large-scale paid media budgets and driving measurable results.
• Deep expertise in Google Ads, Meta Ads Manager, and other performance platforms.
• Strong analytical mindset with proficiency in tools like Google Analytics (GA4), Data Studio, and Excel/Sheets.
• Experience with conversion tracking, pixel implementation, and attribution models.
• Familiarity with CRO, landing page testing tools (Optimizely, VWO, etc.), and CRM integrations.
• Excellent leadership, communication, and stakeholder management skills.
• Experience working in fast-paced, high-growth environments (startup or digital-first company preferred).
• Experience working in the insurance, banking, and mortgage loans industries is considered an asset.

Benefits

• Full health insurance plan (including medical, dental, and vision).
• Fitness subscription reimbursement program.
• Competitive compensation plan and bonus structure.

Who we are

Valnet is a company unlike any other. Here, you’ll work alongside passionate, dedicated individuals who bring their best every day, creating an environment that is as inspiring as it is challenging. We are innovative leaders, not passive followers, always pushing the boundaries of what’s possible in our industry. We encourage autonomy and value creative contributions, empowering you to shape meaningful change from day one. Moreover, we don’t just talk about culture – we make it our first priority, fostering a collaborative, fast-paced environment where talent is recognized and rewarded. In our true meritocratic structure, your career can develop quickly, giving you the opportunity to grow professionally and be generously rewarded for your achievements. But don’t take our word for it, visit our corporate website to see for yourself!