Business Development Representative

Keel Digital Solutions; Toronto; On-site; CAD 50,000 - 70,000; Full time

Job summary

A technology company in mental health is seeking a Business Development Representative to drive growth in the academic sector. In this role, you will conduct market analysis, generate leads through cold outreach, and collaborate with the sales team to optimize campaigns. The ideal candidate has 2-3 years of experience in business development, excels in communication, and thrives in a fast-paced environment. This position requires in-office presence in Toronto and offers a dynamic work culture.

Qualifications

• 2-3 years of Business Development experience, including cold outreach role.
• Proven experience with cold calling and ownership.
• Thrives in fast moving environments and motivated by exceeding goals.

Responsibilities

• Identify Ideal Customer Profiles and map target accounts.
• Generate interest and secure qualified meetings through outbound efforts.
• Clearly articulate the value proposition of Keel Mind.

Skills

Business Development

Cold Calling

Communication

Relationship Building

Organization

Adaptability

Job description

Keel Mind is revolutionizing the way providers in the mental health space are educated, trained and deliver care to patients. Through technology we have been able to improve the provider experience, improve patient outcomes and grow our presence in the Academic Landscape.

Responsibilities

• Market Analysis & Account Mapping: Identify Ideal Customer Profiles (ICPs) and map target accounts within the academic sector.
• Outbound Prospecting: Generate interest and secure qualified meetings for the sales team through various outbound efforts, including cold calling, email campaigns, and LinkedIn engagement, to create qualified opportunities for the sales funnel.
• Value Proposition Communication: Clearly articulate the features, benefits, and value proposition of Keel Mind to prospective clients, demonstrating how the product addresses their specific needs.
• Sales Collaboration: Work closely with the sales team to strategize and optimize outreach campaigns, refine messaging, and establish lead qualification criteria.
• Data Management: Implement and consistently uphold best practices for CRM hygiene, ensuring data accuracy, completeness, and consistency.
• Quota Attainment: Consistently meet and exceed monthly and quarterly KPI’s for booked qualified meetings and pipeline contribution.
• Continuous Learning: Stay informed about industry trends, the competitive landscape, and product updates to effectively communicate value to prospects.
• Office Presence: Ability to work a minimum of X days per week from the Toronto office.

Qualifications

• 2-3 years of Business Development experience, including cold outreach role
• Highly Motivated: Proven experience with cold calling and the ability to take accountability and ownership.

• Goal-Oriented: Thrives in fast moving environments and is motivated by exceeding goals.
• Exceptional Communication: Connecting with prospects and building rapport through strong verbal and written communication.
• Engaging & Outgoing: Naturally makes great conversation and builds strong relationships.
• Resilient: Persistent in the face of rejection.
• Curious & Coachable: Eager to learn about the industry, product, and sales techniques, and open to feedback for performance enhancement.
• Organized: Detail-oriented, efficiently manages multiple priorities, maintains accurate records, and consistently follows up.
• Team Player: Collaborates effectively with cross-functional teams and fosters a positive, supportive work environment.
• Adaptable: Thrives in a fast-paced startup environment, quickly adapting to evolving priorities and strategies.
• Bonus points for:

• Previous experience in a B2B SaaS environment
• Familiar with the Academic and/or Mental Health landscape