Brand Director / General Manager in Markham | $100k-$120k/annually (2025-09-22)

IS2 Staffing Services; Golden Horseshoe, Toronto, Vaughan; On-site; CAD 100,000 - 120,000; Full time

Job summary

A Canadian staffing agency is seeking a Brand Director / General Manager to lead growth for two lifestyle brands. The role entails shaping brand vision, driving product execution, and expanding distribution channels. Candidates should have 7+ years of relevant experience and a strong track record in both wholesale and e-commerce. The position offers a competitive salary between $100,000 – $120,000/year with performance bonuses and requires on-site full-time presence in Markham.

Benefits

Performance-based bonuses

Autonomy to build and manage your own team

Support from a vertically integrated business model

Collaborative workplace culture

Qualifications

• 7+ years of leadership experience in fashion, apparel, or lifestyle brands.
• Strong track record in both wholesale and e-commerce environments.
• Deep understanding of product development and merchandising.

Responsibilities

• Lead planning and execution of seasonal collections.
• Oversee product direction in terms of silhouette, fabric, and color.
• Develop brand positioning, assortment, and pricing strategies.

Skills

Leadership experience in fashion or apparel

Track record in wholesale and e-commerce

Understanding of product development

Strategic and creative thinking

Entrepreneurial mindset

Job description

We are seeking a strategic and hands-on Brand Director / General Manager to lead the next phase of growth for two Canadian lifestyle brands. This leadership role offers the opportunity to shape brand vision, drive product execution, expand distribution channels, lead digital initiatives, and take full P&L ownership within a vertically integrated, founder-led organization

Position: Brand Director / General Manager
Location:Markham, Ontario (On-site, GTA)
Compensation:$100,000 – $120,000/year + Performance Bonus

Key Responsibilities:

Brand & Product Strategy

• Lead planning and execution of seasonal collections
• Oversee product direction in terms of silhouette, fabric, and color
• Develop brand positioning, assortment, and pricing strategies
• Ensure all design decisions are aligned with commercial goals
• Build and manage wholesale partnerships with department stores, independent retailers, and online platforms
• Drive e-commerce growth (Shopify platform) and direct-to-consumer initiatives
• Explore and implement retail innovations (e.g., pop-ups, shop-in-shops, experiential retail)

Team & Execution

• Lead a lean, cross-functional team (product, sales, e-commerce)
• Collaborate closely with company leadership and operations
• Monitor performance against budget and key brand KPIs

Who You Are:

• 7+ years of leadership experience in fashion, apparel, or lifestyle brands
• Strong track record in both wholesale and e-commerce environments
• Deep understanding of product development and merchandising
• A strategic and creative thinker with a commercial mindset
• Entrepreneurial, hands-on, and thrives in fast-paced growth settings
• Based in the GTA and able to work on-site full-time in Markham

What’s Offered:

• Strategic leadership of two established Canadian lifestyle brands
• Autonomy to build and manage your own team
• Support from a vertically integrated business model
• A collaborative and agile workplace culture
• Competitive salary with performance-based bonuses

Apply nowto take the lead in growing two comfort-driven Canadian brands with high visibility and impact.

Let us look after you, so you can look after your business.