Associate Vice President of Marketing and Communications (FT Permanent)

YMCA of the National Capital Region; Ottawa; On-site; CAD 125,000 - 150,000; Full time

Job summary

A community-focused charity is seeking an Associate Vice President of Marketing and Communications. This role involves building the organization's brand and leading marketing strategies. The ideal candidate has 7+ years of leadership experience and a relevant degree. Strong communication skills and business acumen are essential for success in this role based in Ottawa, Ontario. The position offers competitive benefits, including health insurance and a retirement plan.

Benefits

Free YMCA gym membership

Health and Dental Insurance

Long-term Disability and Life Insurance

Up to 25 vacation days per year

Maternity leave benefits

Qualifications

• 7 years’ leadership experience within marketing and communications.
• Fluent in English, oral and written.
• Ability to educate and influence both sales and service.

Responsibilities

• Build and maintain the YMCA's brand and reputation.
• Lead sales and marketing strategy and implementation.
• Oversee the Marketing and Communications team.

Skills

Leadership experience

Exceptional communication skills

Business acumen

Project management skills

Innovation and creativity

Education

University degree or Master’s degree in a related field

Job description

Overview

The YMCA is a charity that has been helping Canadians improve their lives since the first Y opened in 1851. Y programs are offered at more than 1,700 locations across Canada and help more than 2.25 million people annually become healthier in spirit, mind, and body. The YMCA of the National Capital Region proudly serves people of all ages, backgrounds and abilities, and works to address critical social needs in our community. We are a leader and valued partner in creating a vibrant and healthy community where everyone belongs and can reach their full potential.

This position requires a commitment to the Y mission and core values of excellence, compassion, dignity, accountability and inclusion, which form the foundation of all Y programs and services.

Vacancy Status

This job posting is for an existing vacancy.

What do we offer?

At the Y, you will be part of a vibrant and diverse network of people whose shared vision is to be a leader, partner and catalyst that empowers individuals, dismantles barriers and transforms communities.

Our Competitive Wage And Benefit Package Include

• Free YMCA gym membership;
• Discounted Y program fees (including health & fitness programs, child care, and camps);
• Access to our YMCA Employee and Family Assistance Program (EFAP) including free, immediate, confidential assistance and counselling for you and your family members for mental and physical health, and financial advice, among other 12 suites of services;
• Health and Dental Insurance;
• Long-term Disability and Life Insurance;
• Access to our Canadian YMCA Retirement Fund pension plan;
• Up to 25 vacation days per year including two float days, and one birthday vacation;
• Maternity leave benefits for up to 18 months;
• Some benefits may vary based on employment terms

What do you offer?

The Associate Vice President (AVP) of Marketing and Communications is a member of the Senior Management Team, reporting to the Vice President of Corporate Services. The AVP of Marketing and Communications is responsible for building and maintaining the strong brand and reputation of the YMCA of the National Capital Region and implementing strategies that attract and retain both YMCA staff and members. In particular, the AVP is responsible for leadership and strategic direction of the organization’s communication strategy internally and externally, as well as leadership over multiple areas including sales and marketing strategy, support, implementation and goal attainment for all programs with appropriate input from stakeholders for all programs of the Association.

Some Of The Tasks Of This Position Include

• Building and maintaining the strong brand and reputation of the YMCA of the National Capital Region.
• Leading the sales and marketing strategy, support, implementation and goal alignment for all departments of the Association.
• Leading strategy development and implementation for the Association’s special initiatives.
• Overseeing the Marketing and Communications team and operations.
• Representing the Association on strategic community boards and committees.
• Working with consultants and contractors related to capital development projects.
• Providing leadership for budget development and monitoring, including revenue, expense, and program investment.
• Coaching and supporting Managers and leading change management during the implementation of Association-wide marketing initiatives.

What qualifications and abilities are we looking for?

At the YMCA of the National Capital Region, we strive to ensure our employees are a fit based on their strengths, interests, and future goals.

The Successful Candidate Will Have The Following

Education

• University degree or Master’s degree in a related field preferred

Language

• Fluent in English, oral and written
• Other languages are an asset

Experience, Skills And Abilities

• 7 years’ leadership experience within marketing and communications
• Exceptional communication skills, both written and verbal
• Ability to educate and influence both sales and service
• Business acumen and strategic project management skills
• Ability to successfully execute results-driven strategies from concept to implementation
• High level of innovation, creativity and analysis
• Ability to support multiple programs, centres and projects simultaneously

Additional Requirements

• Applicants must already have a valid permit to work in Canada.
• A Police Record check, not more than 6 months old is required. Police Records checks are reviewed on an individual basis and the offense(s) - if any - is considered in the decision-making process in relation to the requirement of working with children, therefore not eliminating all candidates with a record from being offered a position.
• Annually, staff must complete the mandatory training for the protection of Children & Youth and submit the certificate of completion.

Core Competencies

• Coaching and Development: Commits to assisting participants, staff and self in continuous learning and development.
• Communication: Communicates in a thorough, clear and timely manner and supports information sharing and goal achievement across the Association.
• Leadership: Motivates and inspires self and others to take action to achieve desired outcomes.
• Problem Solving: Identifies an issue, gathers and processes relevant information, coming up with possible solutions, selecting appropriate responses, and implementing them.
• Quality Focus: Ensures that success criteria for self, staff and programs are set, reviewed, surpassed regularly to provide excellent service delivery.
• Results Oriented: Manages and leads to achieve and exceed identified goals.

About Diversity And Inclusiveness At The Y

Inclusiveness is a part of our core values and we are committed to ensuring the diversity of the people and communities we serve and as well as our staff. We welcome candidates from racialized groups, invisible minorities, Indigenous People, women, persons with disabilities, persons who identify as 2SLGBTQ+.

YMCA of the National Capital Region is committed to accessibility in employment and to ensuring equal access to employment opportunities for candidates, including persons with disabilities. In compliance with AODA, the YMCA will endeavour to provide accommodation to people with disabilities in the recruitment process upon request. If you are selected for an interview and require accommodation due to a disability during the recruitment process, please email [e-mail] upon scheduling your interview.

Statement On Use Of Artificial Intelligence In Employment Decisions

At the YMCA, we are committed to maintaining a fair and equitable hiring process. We do not use artificial intelligence (AI) to screen, assess, or select applicants for any positions of employment. All employment decisions are made by our dedicated People and Culture team, ensuring that each candidate is evaluated on an individual basis with the utmost consideration for their unique qualifications and experiences.

How to apply?

All internal applicants must inform their supervisor of their intention to apply for the position.

Thank you for your interest in joining the YMCA of the National Capital Region. We appreciate all applications. Due to the volume of applicants, we are only able to contact those selected for further consideration in the hiring process.

The YMCA of the National Capital Region is committed to being an Equal Opportunity Employer.