Associate Marketing Manager – Performance Marketing Etobicoke, Ontario | Full time

Woodbine Entertainment Group; Ontario; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading entertainment provider in Canada seeks an Associate Marketing Manager to support initiatives in sports betting and wagering. The ideal candidate will have a degree in Business or Marketing, along with 2-4 years of relevant experience. Key responsibilities include implementing sports betting strategies, managing relationships, and preparing performance reports. This role demands strong analytical and project management skills and offers a dynamic work environment.

Qualifications

• 2-4 years in marketing, sports betting, or wagering with project management experience.
• Knowledge of the wagering industry and sports betting markets is a plus.

Responsibilities

• Assist in implementing sports betting strategies and initiatives.
• Support the delivery of the 5-year Wagering Strategic Plan.
• Manage relationships with SBOs and execute marketing campaigns.
• Prepare performance reports and manage project timelines and budgets.

Skills

Analytical skills

Project management skills

Communication skills

Organizational skills

Education

Degree in Business, Marketing, or related field

Tools

Microsoft Office

Project management tools

Job description

Associate Marketing Manager – Performance Marketing

Woodbine Entertainment Group, with nearly 150 years of horseracing history, is the pioneer and largest operator of professional horseracing in Canada. We are committed to delivering high-quality racing, dining, and entertainment experiences, maintaining our position as a global leader in horse racing and entertainment.

Job Summary

Reporting to the Senior Manager, Sports Betting & Wagering Development, the Associate Marketing Manager will support strategic initiatives to grow Woodbine’s sports betting and wagering business. Responsibilities include executing sports betting integration, developing wagering products, and supporting new business opportunities and partnerships. The role requires a detail-oriented individual with strong analytical and project management skills, capable of thriving in a fast-paced environment.

Key Responsibilities

• Assist in implementing sports betting strategies and initiatives.
• Support the delivery of the 5-year Wagering Strategic Plan.
• Coordinate the integration of racing content into Sports Betting Operator platforms.
• Manage relationships with SBOs and execute marketing campaigns.
• Identify new wagering opportunities and develop business cases.
• Support modernization of wagering platforms.
• Analyze market trends to identify opportunities and threats.
• Evaluate new partnerships and support business development.
• Prepare performance reports and manage project timelines and budgets.
• Participate in industry events to support growth initiatives.

Qualifications

• Degree in Business, Marketing, or related field, or equivalent experience.
• 2-4 years in marketing, sports betting, or wagering with project management experience.
• Knowledge of the wagering industry and sports betting markets is a plus.
• Strong organizational, analytical, and communication skills.
• Proficiency in Microsoft Office and project management tools.

Diversity, Equity, Inclusion and Belonging

We value and celebrate differences, striving to create an inclusive environment where everyone can thrive. We believe diversity fosters innovation and are committed to building a culture that welcomes all backgrounds and perspectives.