Associate Director of Sales

Four Seasons; Whistler; On-site; CAD 90,000 - 100,000; Full time

Job summary

A luxury mountain resort in Whistler is seeking an Associate Director of Sales to drive business in the U.S. and Canadian group segments. The role includes generating awareness through various sales methods, meeting revenue goals, and participating in community organizations. Candidates should possess 3+ years of hotel sales experience, strong leadership skills, and familiarity with the Whistler market. This position offers a competitive salary between $90,000-$100,000 and various employee benefits including housing allowance and training opportunities.

Benefits

Housing Allowance

Winter Leisure Pass

Use of the Fitness Facility

Medical and Dental coverage

Employee Travel Program

Complimentary meal per shift

Employee Recognition Programs

Dry Cleaning Services

Qualifications

• 3+ years’ experience in hotel sales with a focus on the group segment.
• High degree of independent judgment and decision-making skills.
• Strong knowledge of Whistler market complexities.

Responsibilities

• Generate business through direct sales activities and networking.
• Achieve monthly and annual revenue and direct sales goals.
• Lead customer site inspections and build relationships.

Skills

Sales experience in hotel industry

Understanding of group segment

Leadership skills

Time management

Interpersonal skills

Proficiency in Microsoft Office

Education

3+ years in hotel sales

Tools

Salesforce

Golden Sales & Catering

Job description

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture. At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

Join the award-winning team at Four Seasons Resort and Residences Whistler, honored as the #1 Resort in Canada by Condé Nast Traveler and recipient of Two MICHELIN Keys – a prestigious recognition of exceptional hospitality. We are also proud to be home to Canada’s Best Resort Spa 2024 (World Spa Awards), a reflection of our dedication to thoughtful, elevated guest experiences. At Four Seasons Whistler, we turn moments into memories – not only for our guests, but for our employees too. Grounded in our core values of teamwork, service excellence, and integrity, we foster a culture where thoughtful service and genuine connection create unforgettable experiences every day. Nestled at the base of Blackcomb mountain and steps away from the Upper Village, our alpine retreat has just unveiled a new chapter of modern mountain luxury following recent renovations. Each of our spacious rooms and suites features a cozy fireplace, and nearly all include private balconies with breathtaking views – blending refined comfort with the natural beauty of British Columbia. Our culinary destinations offer equally distinctive experiences. Braidwood Tavern captures the spirit of après with playful craft cocktails and intimate seafood-inspired dinners in a warm, welcoming setting. SIDECUT Steakhouse, Whistler's most premium dining destination, is celebrated for its rare cuts like olive-fed wagyu, decadent seafood towers, and elevated tasting experiences that showcase the best of land and sea. Whether you’re delivering heartfelt service or curating unforgettable stays, you’ll be part of a passionate team at a property that continues to set the standard in luxury mountain hospitality.

The Four Seasons Resort and Residences Whistler is looking for an Associate Director of Sales shares a passion for excellence and who infuses enthusiasm into everything they do.

About the role

The Associate Director of Sales is responsible for business generation, promoting and selling the hotel/resort with primary focus on the U.S and Canada group segment in accordance with the goals and strategies outlined in the Commercial Plan and in concert with the efforts of the Four Seasons Worldwide Sales Organization (WSO).

Generate hotel awareness through direct phone sales, e-mail, social media, and direct sales calls; participation in tradeshows and networking groups; work closely with the Commercial Team to confirm individual business required to meet budgeted sales goals.

Accountable for ensuring quotas and goals are met and to ensure that direct sales activities are focused on generating the highest possible RevPar for the overall resort’s success. This position requires a high degree of independent judgement and discretion on decision making. Performs and follows up on all extra tasks, actions and responsibilities assigned by the Commercial Director of Sales and Commercial Director. Has the ability to be a Public Ambassador for Four Seasons Hotels & Resorts.

What you will do

What you will do

Business Development and Prospecting:

• Identify and create target accounts or agencies that will generate business on behalf of hotel but not conflict with WSO efforts.
• Strategic Planning for Key Accounts
• Use company wide programs, sales developments, prospecting projects, WSO customer events and reporting for individual business development.
• Follow up on all business inquiries and leads and qualify business to generate room nights and impact RevPar performance.
• Create and execute action plans for top accounts and make recommendations re: pricing, yield management, room night production, and sales activities.
• Achieve monthly and annual revenue and direct sales goals including outside sales calls, prospecting calls, site inspections, and entertainment as outlined.
• Uncover potential P2P leads on behalf of sister properties and the company.
• Assist Commercial Director of Sales in the development of new programs and sales campaigns in an effort to obtain additional sales from the various market niches.
• Assist Director of Sales with the implementation, follow-through and updating of the quarterly action plans.
• Explores new ways to increase revenue.

Community Connectivity:

• Participate in local business travel organizations or travel agent organizations as needed.
• Identify, select and participate in local organization that will garner positive exposure for hotel, increase network of potential clients, and generate new business opportunities. Ideally, the Associate Director of Sales would have an opportunity to serve on a committee or board to demonstrate leadership within the community.

Product Knowledge and Training:

• Maintain thorough and complete product knowledge of Four Seasons Resort and Residences Whistler and in-depth understanding of our comp sets’ Features/Advantages/Benefits.
• Perform customer site inspections to uncover needs and present solutions that will maximize booking opportunity and create strong customer relationships.
• Lead site inspection alerts and key client visits in a timely manner, identifying and communicating client needs and acting as liaison to ensure all operational and marketing aspects of their stay are met. Involve as many Planning Committee Members and/or Department Heads to greet clients and provide answers to inquiries during their visit.
• Understand and utilize the sales tools the company provides and to follow and support all sales and marketing MOS. Ability to sell all hotel products and services.

Sales Effectiveness:

• Track and focus on conversion to ensure hotel’s revenue objectives are positively impacted and achieved.
• Write clear and effective sales correspondence.
• Provides error-free proposals, contracts and addendum to clients.
• Make a strong and positive impression on clients in individual and group settings.
• Contact customers in-house to promote good will and foster additional business or repeat business to property or sister property.
• Develop and utilize sales skills in all sales interactions.
• Cross-sell with catering and group managers and team-sell also where appropriate.
• Meet deadlines to present budget as part of Commercial Plan for the following year with action plans, ROI and expenses.
• Will keep updated information in Golden Sales and Catering, presenting rates and concessions per hotel and reasons why clients book one hotel or another when competing for the same piece of business.

Sales Administration:

• Establish and maintain strong Golden Sales & Catering maintenance including account creation, account traces, contact information, client email lists, backups, bookings, due dates, meeting space, etc. in accordance with Four Seasons standards.
• Understand and maximize the utilization of all automated sales and reservations systems.
• Be prepared and participate in sales meetings and leadership meetings as required by the property.
• Proactive and prepared for Revenue Strategy and Forecast Meetings when assigned.
• Respond and maintain effective correspondence with all potential and existing clients.
• Follow up on all pending and currently booked business details.
• Produce monthly sales recaps of market achievement based upon marketing plan objectives.
• Produce and execute quarterly and annual action plans.
• Participation and contribution to annual Commercial Plan including proposing and managing territory sales expenses and travel budgets.
• Initiates booking feedback as needed with the Director of Sales and Commercial Director during the sales process up to and including contract.
• Produce own expense report collecting all necessary backups based on cross charging procedures requested by Finance Department.
• Produce, plan, coordinate and execute site inspections and FAM trips.
• Provides all the necessary information to Sales Coordinators while supporting drafting proposals (only when Sales Manager/Associate Director of Sales is on business trips), site inspection alerts, room bookings, agendas, contracts, addendums or any other financial/legal document that cannot be assigned to Sales Coordinators.
• Track and follow up signed agreements and first deposits.

• Utilize Workday in an organized way, professional and planned to cover office´s logistics. Report to Director of Sales at Four Seasons Resort Whistler.
• Qualification of President’s Club requires a minimum of 90% achievement to goal for each property.

This list is not all –inclusive and should only be used as an overview of all actual responsibility.

What you bring

• 3+ years’ experience in hotel sales with a deep understanding of the group segment; Four Seasons and/or luxury hotel experience strongly preferred.
• Proficient in Microsoft Word, Excel, PowerPoint, Outlook, and ideally Salesforce / Golden Sales & Catering
• High degree of independent judgment, entrepreneurial thought, and discretion on decision making
• Able to multitask and prioritize workload and projects simultaneously and efficiently in a fast-paced environment.
• Strong leadership, time management, administrative, and interpersonal skills
• Ability to prioritize and adapt to the changing needs of the sales operation, and can evidence having a solid work ethic, good business acumen and a passion for service.
• The ideal applicant would have a strong knowledge of the complexities of selling and competing within the Whistler market.

What we offer:

Salary Range: $90,000-$100,000

Housing Allowance

Winter Leisure Pass; ski pass or leisure benefit

Use of the Fitness Facility

Medical, Dental and Sick leave coverage

Employee Travel Program; complimentary and reduced rates at other Four Season

Excellent Training and Development opportunities

Complimentary meal per shift in our employee dining room

Employee Recognition Programs

Dry Cleaning Services

Schedule & Hours:

As our hotel is open 24/7, 365 days a year, we expect our Associate Director of Sales to be flexible in working mornings, evenings, weekends, and holidays, as required.

Please note that due to the large number of responses we receive, only candidates being considered for the above position will be contacted for an interview.

Learn more about what it’s like to work for Four Seasons: http://fourseasons.com/careers

https://www.linkedin.com/company/four-seasons-hotels-and-resorts

https://www.youtube.com/watch?v=lzq78MIkT2s&t=3s

Learn more about Four Seasons Whistler on Social Media:

Instagram: @FSWhistler

Twitter: @FSWhistler

Facebook: Four Seasons Resort Whistler

We look forward to receiving your application!

*Our organization is an equal-opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. We do not discriminate on the basis of gender, ethnicity, religion, sexual orientation, age, disability or any other basis protected under provincial or federal laws.