Associate Director, Client Experience

Goodway Group; Canada; Remote; CAD 110,000 - 153,000; Full time

Job summary

A leading media and marketing services firm is seeking an Associate Director, Client Experience, to enhance relationships with CPG brands and drive sales growth. This position demands strong client management skills and a solid marketing background. The ideal candidate should be based in the Tampa/Orlando area and possess proven experience in digital marketing and multi-campaign management. The role involves collaborating across teams to ensure successful campaign execution and operational efficiency.

Qualifications

• 5-7 years of client management and digital/omnichannel marketing experience.
• Proven track record in driving sales growth and upselling campaign opportunities.
• Strong problem-solving skills with the ability to anticipate challenges and propose solutions.
• Ability to manage multiple campaigns simultaneously with attention to detail and quality assurance.
• Strong project management skills.

Responsibilities

• Cultivate strong relationships with brand partners.
• Drive sales by identifying upsell opportunities.
• Ensure operational efficiency across campaign workflows.
• Provide thought leadership in Shopper Marketing strategies.
• Work cross-functionally to deliver campaign execution.

Skills

Client management

Digital/omnichannel marketing

Sales growth

Problem-solving

Project management

Education

Bachelor’s degree or equivalent experience

Tools

Tableau

Job description

Overview

Goodway Group is one of AdAge's 2025 BEST PLACES TO WORK. As an independent and remote-first media and marketing services firm with a 90+ year history, Goodway Group offers the stability of an established company with a startup feel. Our diverse team of digital strategists, media practitioners, technologists and data scientists works across the U.S. and the U.K. with award-winning capabilities in data-driven, technology-enabled digital media and marketing services. Please note before applying: we are looking for someone who lives in the Tampa/Orlando area. This role will be required to travel to Publix Headquarters in Lakeland, FL often.

Goodway Group is seeking an Associate Director, Client Experience, to bridge strategic leadership and operational management for our Shopper Marketing partnership with a regional grocer. The role focuses on building strong client relationships with CPG brand partners, driving program growth through proactive sales and upselling opportunities, and ensuring operational excellence. The Associate Director will manage cross-functional teams to deliver high-quality campaign execution while identifying opportunities for process improvements, workflow efficiency, and scalable solutions.

Responsibilities

• Client Development

  Act as a trusted advisor, cultivating strong relationships with brand partners to uncover new opportunities. Proactively drive sales by identifying upsell opportunities across supplier- and category-led campaigns. Partner with clients to deliver consultative recommendations that align with strategic business goals.

• Operational Excellence

  Ensure operational efficiency and process rigor across campaign workflows. Anticipate client and team needs, proactively solving challenges before they escalate. Collaborate with internal teams to streamline reporting, approvals, and campaign execution processes.

• Thought Leadership

  Provide thought leadership in Shopper Marketing strategies and campaign best practices. Influence measurement, reporting, and optimization strategies to deliver meaningful client outcomes. Share industry insights and best practices with clients and internal stakeholders. Work cross-functionally with planning, analytics, and activation teams to deliver seamless campaign execution. Motivate and guide team members to embrace efficiency and excellence in execution.

Qualifications

• 5-7 years of client management and digital/omnichannel marketing experience.
• Proven track record in driving sales growth and upselling campaign opportunities.
• Strong problem-solving skills with the ability to anticipate challenges and propose solutions.
• Ability to manage multiple campaigns simultaneously with attention to detail and quality assurance.
• Strong project management skills; experience with reporting tools such as Tableau preferred.
• Bachelor’s degree or equivalent experience; advanced degree a plus.

Travel/Location: This role requires residence in the Tampa/Orlando area with frequent travel to Publix Headquarters in Lakeland, FL.

Equity, Inclusion and Diversity

Goodway Group is human-first and committed to inclusion and diversity. We invite applications from everyone, regardless of race, creed, color, religion, sex, sexual orientation, gender identity, national origin, marital status, citizen status, age, disability, military or protected veteran status, genetic predisposition or carrier status, or any other legally protected status.

Note: We are not including any application-form fields in this refined description. For this refined description, no external forms or surveys are included.