Associate Digital Marketing Manager

Coopervision; Richmond Hill; On-site; CAD 65,000 - 88,000; Full time

Job summary

A leading manufacturer of contact lenses is seeking a Digital Marketing Specialist in Richmond Hill. The role focuses on enhancing digital presence through SEO/SEM, managing paid media campaigns, and overseeing website content. Candidates should have over five years of B2B marketing experience, strong analytical skills, and proficiency in CRM tools. This position offers competitive compensation with a starting salary between $65,771 and $87,694, depending on experience and qualifications.

Qualifications

• 5+ years of experience in digital marketing focused on B2B, SEO, paid media.
• Experience with CRM automation tools and email marketing platforms.
• Strong influencing skills to achieve goals within the organization.

Responsibilities

• Enhance digital presence across diverse platforms.
• Execute SEO/SEM strategies to optimize web rankings.
• Manage paid media campaigns and monitor KPIs.
• Oversee website content management for UX best practices.

Skills

SEO

Digital Marketing

Analytics

CRM Tools

Content Management

Social Media

Email Marketing

Project Management

Education

Bachelor’s degree in marketing or related field

Accredited Digital Marketing program

Tools

SalesForce Marketing Cloud

Google Analytics

Adobe

HootSuite

Sprout Social

Job description

CooperVision, a division of CooperCompanies (NASDAQ:COO), is one of the world’s leading manufacturers of soft contact lenses. The Company produces a full array of daily disposable, two-week and monthly contact lenses, all featuring advanced materials and optics. CooperVision has a strong heritage of solving the toughest vision challenges such as astigmatism, presbyopia and childhood myopia; and offers the most complete collection of spherical, toric and multifocal products available. Through a combination of innovative products and focused practitioner support, the company brings a refreshing perspective to the marketplace, creating real advantages for customers and wearers. For more information, visit www.coopervision.com .

Job Summary:

This position will enhance CooperVision's digital presence across websites, social media, paid media, and CRM platforms. Reporting to the Head of Marketing, this role designs and executes campaigns aligned with brand plans, leveraging SEO/SEM, analytics, and automation tools to maximize ROI.

Responsibilities

Develops and executes SEO/SEM strategies to optimize web presence and search rankings

Manages paid media campaigns (Google Ads, Meta Ads) and monitors performance KPIs

Oversees website content management and enhancements; ensures UX best practices

Leads social media strategy, content creation and engagement tracking

Implements marketing automation workflows using Salesforce Marketing Cloud

Supports email marketing best practices and deliverability optimization for B2B and B2C communications

Analyzes campaign performance using Google Analytics 4 and create actionable dashboards

Collaborates cross-functionally to align digital initiatives with brand objectives

Maintains database hygiene and UTM tracking for reporting

Manages event communication, including invitations to support the sales team with post-event follow-up to nurture leads and maintain strong client connections

Manages external agencies and vendors for digital projects

Assists in reporting on KPIs and ROI of digital initiatives and presents dashboards to leadership

Ensures compliance with CASL, GDPR, and privacy regulations

Supports day-to-day administrative tasks and cross-department coordination

• Stays current on emerging trends including online advertising, social media, blogging, AI, video and other emerging digital trends and technologies
• Liaises with CooperVision Global/Regional partners to ensure Canada’s digital approach is consistent with worldwide/regional strategy and direction
• Demonstrates thought leadership and challenge conventional wisdom in the digital arena
• Works with the Head of Marketing in accountability for the digital budget - ensures maximum effectiveness for spend

Travel Requirements:

• Travel to attend/present at marketing meetings, company, and industry events may be required– up to 10% of time

Qualifications

Knowledge, Skills and Abilities:

Proficient in English; French is an asset

Experience with CRM automation tools (SalesForce and/or HubSpot) and email marketing platform (SalesForce Marketing Cloud and/or Marketo)

Strong knowledge of social platforms (LinkedIn, Instagram, Facebook, YouTube) and content optimization

Familiarity with social media content managers (Sprout Social, Social Studio and/or HootSuite) and event management system (Cvent)

Experience with designing content and graphics (Canva, Adobe)

Basic HTML/CSS skills and familiarity with CMS platforms (Drupal preferred)

Intermediate to advanced Excel and reporting skills; ability to interpret data for decision-making

Excellent communication, project management and collaboration skills

Ability to manage multiple projects and priorities in a fast-paced environment

• Strong influencing skills – able to work across the commercial organization to achieve goals
• High level of ownership, accountability and initiative
• Normal office environment

Experience:

• Minimum of five years' experience in a digital marketing role with focus on B2B marketing, SEO, paid media and analytics
• Previous responsibility for website content management
• Experience effectively managing and working with external agencies
• Involvement in the design and build of websites and SFMC journeys

Education:

Bachelor’s degree in marketing, Business or related field

Successful completion of accredited Digital Marketing program, or comparable certified training preferred

This posting is to fill a vacant position.

For Canadian locations that require disclosure of compensation, the starting base pay for this role is between $65,771 and $87,694 per year and may include cost of living adjustments. The actual base pay includes many factors and is determined by skills, experience, qualifications, and work location. In addition to base salary, eligible employees may have opportunities for other types of compensation and to participate in variable incentive programs which are designed to reward individual and company-wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

LI #AK1

Job Info

• Job Identification 9796
• Job Category Marketing
• Posting Date 01/14/2026, 02:26 PM
• Job Schedule Full time
• Locations 45 Vogell Rd., Richmond Hill, ON, L4B 3P6, CA (On-site)