Associate Brand Manager Job Details | Dr. Oetker / Cameo

Dr. Oetker Canada; Mississauga; On-site; CAD 60,000 - 75,000; Full time

Job summary

A leading food manufacturer in Mississauga is looking for an Associate Brand Manager to support its local frozen pizza portfolio. The role involves executing brand strategies, analyzing market data, and contributing to product launches. Ideal candidates will have a Bachelor's degree in Marketing or Business Administration, with 2-4 years of marketing experience. The position offers full-time, permanent employment with a focus on career development.

Qualifications

• 2-4 years of experience in marketing or brand management, ideally in CPG.
• Good understanding of digital marketing strategies and social media platforms.

Responsibilities

• Support the execution of annual brand plans and marketing initiatives.
• Monitor consumer and shopper behavior trends for segmentation strategies.
• Collaborate with R'D, Sales, and Supply Chain to support product launches.
• Track and analyze brand performance for campaign evaluations.
• Ensure alignment with key functions for brand and innovation initiatives.

Skills

Market research methodologies

Data analysis tools

Digital marketing strategies

Brand management principles

Consumer behavior analysis

Education

Bachelor's degree in Marketing or Business Administration

Job description

Associate Brand Manager

Mississauga | Full Time | Permanent

A diverse product and service portfolio across a wide range of industries. Moments of high quality enjoyment. A blend of tradition and history with start-up flair. Internationality meets regionality. Family-oriented. This is the Oetker Group. Do you want to work in an environment built on trust and appreciation? Then you've come to the right place.

Our focus is on people! We strive to offer our employees a wide range of development opportunities and responsibilities. Appreciative and respectful collaboration forms the basis of our cooperation throughout the Group. Discover the employee-oriented corporate culture of the Oetker Group for yourself and strengthen our team in the long run.

The Associate Brand Manager supports the local frozen pizza portfolio, focusing on brand performance, marketing execution, and product commercialization. This role is responsible for helping to execute brand strategies, analyze market and consumer data, and contribute to product launches that enhance brand relevance, equity, and profitability in the Canadian market.

Your Future

• Brand & Marketing Execution: Support the execution of annual brand plans and marketing initiatives for international frozen brands. Work closely with agencies to ensure consistent, high-quality creative assets across channels. Coordinate activation tactics that strengthen brand awareness and engagement.
• Consumer Insight and Market Tracking: Monitor consumer and shopper behavior trends to support segmentation strategies and identify opportunity areas. Compile competitor activity and retail performance metrics, turning insights into concrete recommendations.
• Product Commercialization Support: Collaborate with R'D, Sales, and Supply Chain to support timely and efficient product launches. Manage packaging development timelines and help prepare internal and external product information. Assist in identifying risks to launch feasibility, including packaging timelines and customer readiness.
• Campaign & Promotion Analysis: Track and analyze brand performance (e.g., Nielsen, campaign KPIs), providing input for mid-course campaign adjustments or post-launch evaluations. Evaluate promotional plans in collaboration with Sales and Customer Marketing to identify ROI opportunities. Monitor ROI and effectiveness metrics and provide input to improve future campaign effectiveness.
• Cross-Functional Coordination: Ensure alignment with key functions such as Sales, Finance, R'D, and the rest of the Marketing team. Help coordinate meetings, timelines, and project tracking for brand and innovation initiatives. Coordinate input from Sales Strategy and Execution teams to align campaign details with retail execution timelines.

Your Strengths

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2-4 years of experience in marketing or brand management, ideally in CPG
• Proficiency in market research methodologies and data analysis tools
• Good understanding of digital marketing strategies and social media platforms
• Familiarity with brand management principles and consumer behavior analysis

We look forward to your online application. Just click the "Apply now" button, and you're good to go. Still have questions? Then please feel free to reach out to us directly at [e-mail] or visit us at Careers | Dr. Oetker (oetker-gruppe.de/en) and find out why it is worth becoming part of our team.

The Oetker Group is an equal opportunities employer. Therefore, we strive to shape and live our corporate culture in such a way that everyone feels at home with us. What matters to us is qualification and personality. We do not focus on gender, nationality, ethnic or social origin, religion, disability, age, or sexual orientation and identity.

Dr. August Oetker KG
Recruiting Team Bielefeld
[phone]
Career | Dr. Oetker (oetker-gruppe.de/en)