Associate Brand Manager

cameo s.p.a.; Mississauga; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading international company in Mississauga is seeking an experienced Associate Brand Manager. This role focuses on managing brand strategies for the frozen pizza portfolio, conducting market analysis, and supporting product launches. The ideal candidate should have a Bachelor's degree in Marketing or Business Administration and 2-4 years of related experience. Join a company that values personal and team growth while offering a supportive and collaborative environment.

Qualifications

• 2-4 years of experience in marketing or brand management, ideally in CPG.
• Proficiency in market research methodologies.
• Good understanding of digital marketing strategies.

Responsibilities

• Support the execution of annual brand plans and marketing initiatives.
• Monitor consumer and shopper behavior trends.
• Collaborate with R&D, Sales, and Supply Chain for product launches.
• Track and analyze brand performance and campaign effectiveness.
• Ensure alignment with Sales, Finance, and R&D.

Skills

Marketing execution

Market analysis

Brand management

Digital marketing

Consumer behavior analysis

Education

Bachelor's degree in Marketing or Business Administration

Tools

Data analysis tools

Job description

Associate Brand Manager

Mississauga | Full Time | Permanent

A diverse product and service portfolio across a wide range of industries. Moments of high quality enjoyment. A blend of tradition and history with start-up flair. Internationality meets regionality. Family-oriented. This is the Oetker Group. Do you want to work in an environment built on trust and appreciation? Then you've come to the right place.

Our focus is on people! We strive to offer our employees a wide range of development opportunities and responsibilities. Appreciative and respectful collaboration forms the basis of our cooperation throughout the Group. Discover the employee-oriented corporate culture of the Oetker Group for yourself and strengthen our team in the long run.

The Associate Brand Manager supports the local frozen pizza portfolio, focusing on brand performance, marketing execution, and product commercialization. This role is responsible for helping to execute brand strategies, analyze market and consumer data, and contribute to product launches that enhance brand relevance, equity, and profitability in the Canadian market.

Your Future

• Brand & Marketing Execution: Support the execution of annual brand plans and marketing initiatives for international frozen brands. Work closely with agencies to ensure consistent, high-quality creative assets across channels. Coordinate activation tactics that strengthen brand awareness and engagement.
• Consumer Insight and Market Tracking: Monitor consumer and shopper behavior trends to support segmentation strategies and identify opportunity areas. Compile competitor activity and retail performance metrics, turning insights into concrete recommendations.
• Product Commercialization Support: Collaborate with R&D, Sales, and Supply Chain to support timely and efficient product launches. Manage packaging development timelines and help prepare internal and external product information. Assist in identifying risks to launch feasibility, including packaging timelines and customer readiness.
• Campaign & Promotion Analysis: Track and analyze brand performance (e.g., Nielsen, campaign KPIs), providing input for mid-course campaign adjustments or post-launch evaluations. Evaluate promotional plans in collaboration with Sales and Customer Marketing to identify ROI opportunities. Monitor ROI and effectiveness metrics and provide input to improve future campaign effectiveness.
• Cross-Functional Coordination: Ensure alignment with key functions such as Sales, Finance, R&D, and the rest of the Marketing team. Help coordinate meetings, timelines, and project tracking for brand and innovation initiatives. Coordinate input from Sales Strategy and Execution teams to align campaign details with retail execution timelines.

Your Strengths

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2-4 years of experience in marketing or brand management, ideally in CPG.
• Proficiency in market research methodologies and data analysis tools.
• Good understanding of digital marketing strategies and social media platforms.
• Familiarity with brand management principles and consumer behavior analysis.

We look forward to your online application. Just click the "Apply now" button, and you're good to go.

You can reach us directly at [e-mail] or visit our Career | Dr. Oetker page to find out why it is worth becoming part of our team.

The Oetker Group is an equal opportunities employer. Therefore, we strive to shape and live our corporate culture in such a way that everyone feels at home with us. What matters to us is qualification and personality. We do not focus on gender, nationality, ethnic or social origin, religion, disability, age, or sexual orientation and identity.

Dr. August Oetker KG

Recruiting Team Bielefeld
[phone]
Career | Dr. Oetker (oetker-gruppe.de/en)