Analytics Lead

Viral Nation; Canada; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Canada is seeking an experienced Analytics Lead to drive informed decision-making through data analysis. You will collaborate across departments, conduct research, mentor junior staff, and contribute to strategic client insights. Ideal candidates have over 5 years of experience in research and analytics with strong storytelling abilities. This role offers a dynamic and collaborative work environment.

Qualifications

• 5+ years of experience in research and analytics.
• Expertise in primary and secondary research methodologies.
• Excellent communication skills to convey insights.

Responsibilities

• Conduct primary and secondary research studies from end to end.
• Collaborate with client teams to develop measurement strategies.
• Mentor and guide junior team members.

Skills

Data storytelling

Collaboration

Data-driven decision making

Education

Bachelor's or Master's degree in a relevant field

Tools

Python

SQL

Google Cloud Platform

Sigma

BigQuery

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

In this pivotal role, you will play a key part in shaping the future of our organization by leveraging data to drive informed decision-making for our clients and us. As an Analytics Lead, you will work collaboratively across departments to extract meaningful patterns, trends, and insights that will guide both our and client strategy. If you are an expert storyteller and thrive in a fast-paced environment, enjoy translating complex data into compelling narratives, and are ready to make a significant impact, we want to hear from you. Join us on the forefront of data-driven innovation and help steer our company towards continued success.

What You'll Do Here:

• Independently conduct and oversee primary and secondary research studies from end to end, from client scoping (budgeting, opportunity sizing), design, execution, analysis, reporting, to strategy implementation.
• Collaborate closely with client account and service teams to understand client objectives, reporting requirements, and preferences to develop best-in-class measurement that gives clients insight into their social-first strategy.
• Work alongside a client service leader to improve their data strategy and their clients’ ROI by operationalizing reporting and insights.
• Grow a client portfolio alongside a Client Lead and Strategy through the lens of best-in-class measurement and data-driven decision making that are designed to inform brand strategy.
• Lead the development of a measurement product including requirements gathering, documentation, methodology, socialization, and continuous improvement.
• Mentor and guide junior team members, providing support, knowledge sharing, and fostering a culture of continuous learning and development.
• Lead thought leadership initiatives by crafting engaging and well-researched white papers, articles, case studies, and other thought leadership content that showcases our expertise, addresses industry challenges, and provides valuable insights.
• Develop and democratize campaign and study insights by designing efficient data collection and reporting systems, structured databases, and custom designed dashboards and presentations.
• Stay updated on industry trends, emerging technologies, and best practices in marketing analytics and research methodologies.

You'll Need To Have:

• Marketing or agency experience is an asset for this role
• Bachelor's or Master's degree in a relevant field (e.g., Social Sciences or data-centric fields like Statistics, Data Science, Business Analytics)
• 5+ years of experience in research and analytics
• Expertise in primary and secondary research, including but not limited to: brand tracking, brand strategy, brand lift studies, regression modeling/Market Mix Modeling, social listening, and digital/site analytics
• Proficiency in Python, SQL, Google Cloud Platform, Sigma, BigQuery, and other relevant analytics tools
• Excellent communication and collaboration skills, with the ability to convey complex insights to both technical and non-technical stakeholders

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.

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