Advertising Specialist - Buick

General Motors; Markham; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading automotive company is seeking an Advertising Specialist to join its team in Markham. This hybrid role focuses on developing and executing integrated marketing campaigns to enhance brand awareness and drive business growth. The ideal candidate possesses a Bachelor's degree in Marketing or related fields and has 5+ years of relevant experience. Strong skills in collaboration, project management, and communication are essential. Benefits include comprehensive rewards, paid time off, and healthcare options.

Benefits

Paid time off including vacation days

Healthcare, dental, and vision benefits

Life insurance plans

Defined Contribution Pension plan contributions

Vehicle Purchase Plan

Qualifications

• 5+ years of relevant marketing communications experience (brand, retail, advertising).
• Experience with integrated campaigns, including digital and paid media.
• Experience collaborating with creative or media agencies is an asset.

Responsibilities

• Lead planning and execution of integrated advertising campaigns.
• Develop Client Input Briefs for marketing projects with agency partners.
• Manage project timelines and ensure timely delivery of advertising materials.

Skills

Drive for results

Understanding of marketing principles

Passion for storytelling

Analytical mindset

Cross-functional collaboration

Ability to execute in fast-paced environments

Strong organizational skills

Excellent written and verbal communication

Good judgment

Education

Bachelor’s degree in Marketing, Communications, Advertising or related field

Tools

Google Ads

Social media advertising

Job description

Job Description

Hybrid – This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre or the Markham Elevation Centre three times per week, at minimum.

We are seeking a creative and data-driven Advertising Specialist to join the Buick Canada marketing team. The key focus of the role is to support the development and execution of integrated marketing campaigns on owned and paid channels that enhance brand awareness, drive business growth including new product launches and sustain campaigns for both Brand and Retail efforts.

You will collaborate regularly with several internal departments and divisions and external advertising agency partners. If you have a passion for innovation, strategic thinking, advertising and thrive in a fast-paced, cross-functional environment, we’d love to hear from you!

Responsibilities

• Collaborate, lead and assist in the planning and execution of brand and nameplate integrated advertising campaigns, including paid media, across all platforms for new product launches and sustain campaigns, for both retail and brand
• Contribute to development of Client Input Briefs that outline Marketing and Communication objectives to initiate new projects with Agency Partners
• Coordinate messaging and resource requests from product brand teams, including CRM programs, dealer digital assets, and POP programs (where applicable)
• Build and maintain relationships both internally and externally i.e.; CRM, agencies, U.S. and Global GM partners, legal, etc.
• Contribute to seeding the accurate brand message integration between all internal and external stakeholders including Regional Sales Teams, PR, agencies, CRM, website, etc. This includes approving all consumer facing assets and ensuring brand consistency and adherence to brand guidelines across all materials are met
• Support the execution of the go-to market plans across the entire brand portfolio as well as alignment with the Regional Marketing teams to support their go-to market needs
• Coordinate with creative agency and ensure timely delivery of advertising materials and alignment on go-to-market plans, including paid media, for both brand and retail programs
• Manage project timelines, and approvals for all customer facing assets to ensure smooth execution of campaigns, this includes maintaining project status documents and legal/brand/product approvals
• Ensure social media content reflects the brand’s tone of voice and resonates with target audiences by guiding creative briefs and approving final deliverables
• Contribute to the strategy and planning for annual Agency brief
• Influence and manage experiential and sponsorship programs across the portfolio i.e. deliver assets within workback/timelines, attend/supervise executions, work with legal to get contracts and legal documents reviewed and approved by deadlines
• Stay up to date with industry trends, platform updates, and emerging advertising technologies

Required key skills, competencies and knowledge

• Drive for results and gets things done (High Capacity, High Quality Output, High Sense of Urgency)
• A strong understanding of marketing principles and best practices
• Passion for storytelling
• An analytical mind to understand data and turn insights into action
• Ability to work effectively with cross-functional and cross-country teams
• Can execute in a fast-paced environment (High Capacity, Quality Output, Quick Pace)
• Strong organizational and project management abilities
• Excellent written and verbal communication skills
• Excellent judgment and ability to make informed decisions

Qualifications

• Successfully obtained a Bachelor’s degree in Marketing, Communications, Advertising, or a related field
• Marketing communications experience (brand, retail, advertising)
• Experience working on integrated campaigns, both owned channel communications (email, website, retail) and paid media advertising
• Knowledge of advertising platforms, including Google Ads, social media advertising, and other digital channels
• Experience working at or closely alongside a Creative or Media Agency is a significant asset
• Experience with media strategy, planning and monitoring campaign performance is an asset
• Ability to travel across Canada for various events
• Automotive Industry experience is an asset
• Product knowledge considered an asset
• Bilingual considered an asset
• Minimum 5+ years of relevant experience

Benefits

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave
• Healthcare, dental and vision benefits including health care spending account and wellness incentive
• Life insurance plans to cover you and your family
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement
• GM Vehicle Purchase Plan for you, your family, and friends

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.