Position
Account Manager, Partnership Marketing
Department
Partnership Marketing
Reports to
Senior Manager, Partnership Marketing
Position Summary
The Partnership Marketing team is responsible for delivering industry-leading value to partners while protecting and growing CSE’s partnership revenue. The Account Manager, Partnership Marketing plays a key role by building strong relationships, aligning with partners’ business needs, and ensuring delivery of both contractual and incremental value.
Essential Duties & Responsibilities
Deliverables & Execution & Projects
- Serve as the primary point of contact for assigned partners, ensuring smooth communication and alignment of objectives.
- Manage the execution of partnership deliverables across all CSE properties (Vancouver Canucks, Abbotsford Canucks, Vancouver Warriors, and Surge).
- Track and measure value delivery throughout partnership terms, ensuring fulfillment of all contractual benefits and delivery beyond expectations through reporting and proof of performance demonstrating ROI and impact.
- Maintain a consistent presence at Canucks and Warriors home games to oversee partner activations, ensuring flawless execution and client satisfaction.
- Act as on-site host and point of contact for partner representatives, resolving any issues in real-time.
- Support setup, coordination, and tear-down of partner activations to ensure premium execution standards.
- Act as the partnerships representative on internal projects as assigned, ensuring alignment with department and organizational goals.
- Must be able to work effectively and efficiently across a variety of software platforms and partnership management tools (e.g., Wrike, Tradeable Bits, KORE, Blinkfire), with the ability to quickly learn and adapt to new technologies as needed.
Relationship Management
- Build and nurture strong relationships with partners, serving as their primary day-to-day contact. You OWN the relationship from top to bottom and plan thoughtful, tailored experiences and connections for each partnership contact.
- Establish open, responsive communication with partners and internal stakeholders to anticipate needs and address challenges.
- Proactively seek face-to-face engagement opportunities with partners.
Growth & Renewal
- Skilled at tailoring presentations and communications for diverse stakeholders, including executive leadership and marketing teams.
- Collaborate with sales and strategy colleagues to identify opportunities for growth, renewal, and upsells.
- Lead select renewal conversations with the goal of expanding partner investment.
- Capitalize on upsell opportunities by developing customized solutions that align with partner objectives.
- Maintain a strong understanding of CSE revenue goals and contribute to achieving department targets.
Customized & Innovative Approach
- Develop a deep understanding of each partners’ business, objectives, and brand guidelines to maximize value and integration opportunities.
- Generate new ideas, programs, and activations, ensuring they are creative, impactful, and tailored to each partner.
- Monitor sports, entertainment, and broader consumer trends to identify best practices and innovative strategies.
Required Experience & Qualifications
- 2 - 4 years of experience in partnership activation, client services, or account management.
- Post-secondary degree or diploma in marketing, business, or a related field.
- Proven experience planning and coordinating events, conferences, or promotions.
- Exceptional interpersonal skills with the ability to interact effectively with stakeholders at all levels.
- Highly organized, detail-oriented, and skilled at time management in a fast-paced environment.
- Demonstrated ability to meet deadlines and perform under pressure.
- Self-starter with initiative, creativity, and drive; thrives working independently and as part of a team.
- Strong storytelling and presentation skills; experience drafting/editing business proposals is an asset.
- Commitment to providing superior client service.
- Must be available to work evenings and weekends throughout NHL, AHL, and NLL seasons.
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.