Account Executive SMB

Unbounce; Remote; CAD 45,000 - 55,000; Full time

Job summary

A leading marketing technology company in Canada seeks an Account Executive to drive revenue growth by acquiring new customers and expanding existing accounts. The role entails managing the full sales cycle, requiring strong discovery skills, demo capability, and a hunter mentality. Ideal candidates have 1-3 years of B2B SaaS sales experience and a bachelor's degree in a business-related field. This position is vital for engaging small business clients effectively and involves a competitive salary and comprehensive benefits package.

Benefits

Flexible Time Off Policy

Health Insurance

$2000 Lifestyle Spending Account

Professional Development Budget

Qualifications

• 1-3 years of full-cycle B2B SaaS sales experience.
• Track record of building pipeline and closing business.
• Experience selling to small businesses is preferred.

Responsibilities

• Own the end-to-end sales process for new business.
• Conduct discovery calls to uncover customer needs.
• Deliver demos and business cases to decision-makers.

Skills

Sales experience

Customer engagement

Pipeline building

Communication skills

Negotiation

Resilience

Education

Bachelor's degree in Business or related field

Tools

CRM systems (Insightly, Salesforce)

Sales tech stack (Gong, Outreach, ZoomInfo)

Job description

Vacancy Type: This is an existing role we’re refilling

Since 2010, Unbounce has empowered digital marketers to create high-converting campaigns that drive real results. It's an intuitive and powerful landing page builder with AI-powered conversion optimization features that help growing brands and agencies make smarter, data-driven decisions.

In 2024, Insightly joined the Unbounce family. Insightly provides a customizable and affordable CRM, along with marketing automation, and customer service tracking, and an integrations tool in a unified, go-to-market platform. Together, these applications have helped customers generate billions of leads, sales, and signups.

We're a results-focused, customer-obsessed team where technical expertise meets creative thinking. Here, innovative ideas are encouraged, growth is supported, and everyone has the opportunity to contribute meaningfully to our mission.

Please note: We will not reach out to you through channels like WhatsApp, Messenger or SMS services. All communication will be through official Unbounce email domains. Please double check the correct spelling in domains of any email communication you receive representing Unbounce.

About the Role

The Account Executive (AE) is a pivotal sales role responsible for driving revenue growth by acquiring new customers and expanding existing accounts within the small business segment. You'll manage the full sales cycle—from prospecting to closing—while positioning our SaaS solution as a must-have for SMB buyers. This role requires a hunter mentality, strong discovery skills, and the ability to confidently demo and close deals in the $5K–20K ARR range. Success is measured by quota attainment, pipeline generation, and customer satisfaction.

What You’ll Be Doing

• Own the end-to-end sales process for new business and expansion opportunities with SMB customers in high-velocity sales environment
• Conduct discovery calls to uncover pain points and align our solution to customer needs
• Independently deliver compelling demos and business cases to decision-makers
• Build and manage a healthy pipeline (3-4x quota) through outbound prospecting and inbound leads
• Negotiate pricing and contracts to maximize deal size and win rates
• Collaborate with SDRs, Marketing, and Customer Success to optimize the sales motion
• Maintain accurate forecasting and activity tracking in the CRM (Insightly)

A Little Bit About You

Education & Experience:

• 1-3 years of full-cycle B2B SaaS sales experience in a closing role (we’re open to candidates who have recently transitioned from BDR/SDR roles into Account Executive positions)
• Bachelor's degree in Business or related field (or equivalent experience)
• Experience selling to small businesses and working SMB deal cycles with a focus on volume and efficient execution
• Track record of building pipeline and closing business
• Experience selling to Marketing or related industry is a plus

Technical Skills:

• Comfortable demoing the product independently and handling questions on your feet
• Experience with CRM systems (Insightly, Salesforce, or similar)
• Some level of sales training or familiarity with sales methodologies (MEDDICC or similar frameworks is a plus)
• Familiarity with sales tech stack (Gong, Outreach, ZoomInfo) is helpful but not required
• Financial acumen to build ROI/TCO models
• Ability to navigate legal/procurement processes

Soft Skills:

• Hunter Mentality: Relentless about prospecting and pipeline building
• Communication: Confidently engages decision-makers and builds rapport quickly
• Quick Thinking: Knows how to respond professionally even when you don't know the answer
• Storytelling: Crafts compelling narratives around business outcomes
• Discovery Skills: Asks good questions to understand customer needs
• Deal Execution: Moves deals forward efficiently and closes business
• Resilience: Handles rejection and maintains momentum
• Collaboration: Partners cross-functionally to drive customer success

Share Our Values

• Customer First
• High Velocity Decision Making
• Value Individuality
• Results Focused

Compensation

Our compensation bands are designed to reflect how people grow in their roles. Each level includes three stages: Developing, Proficient and Expert, which represent increasing capability, independence and impact over time.

The compensation range for this role reflects the Proficient stage of our compensation band for this job level (P2). For US candidates the projected range is $100K–$115K USD OTE ($60K–$70K base + $40K variable). For Canadian candidates the projected range is $75K–85K CAD OTE ($45K-$55K base + $30K variable).

Progression into higher stages and job levels may occur over time based on demonstrated performance, mastery of role expectations and overall impact. For specialized or hard-to-fill roles, we may extend offers above the posted range if a candidate brings exceptional experience.

Flexibility and Time Off

• Flexible Time Off Policy - We encourage a minimum of 4 weeks per year!
• Remote First Team
• Flexible Hours
• Work From Anywhere Program

Health and Wellness

• Health Insurance
• Employee Assistance Program (EAP)
• Quarterly Company Wide Recharge Days
• End of Year Company Wide Holiday Closure
• Maternity & Parental Leave Program
• $2000 Lifestyle Spending Account (LSA)

Growth & Future

• Professional Development Budget
• Team Building Budget
• Employee Referral Bonus Program ($1000)
• Anniversary Milestone LSA Top Up
• Birthday Day Off

We Value Individuality!

At Unbounce, we want every employee to be excited to bring their full, authentic self to work. When you bring your unique experiences, background, knowledge, perspective, and self-expression while embracing the same from others we learn from each other. We innovate and co-create an environment where team members can do the best work of their careers. We're bolder and more brilliant together.

We're dedicated to ensuring each team member feels a sense of belonging, feels safe, cared for, respected and valued for who they are, and trusts that their unique voice is heard, embraced, and meaningfully contributes to decision-making. We're committed to equitable employee experience, opportunity, pay and support for every employee regardless of gender identity or expression, race, ethnicity, family or marital status, religion, socio-economic status, veteran status, national origin, age, sexual orientation, education, disability, or any other characteristic that makes you unique.

We have no tolerance for sexism, racism, xenophobia, homophobia, transphobia, ableism, ageism, or any other forms of hateful/harmful discrimination and we're taking action against unequal pay in our community through leading the #PayUpforProgress movement.

If you require any accommodations or support during the recruitment process, please email us at [e-mail].

Our use of AI in hiring

We're committed to keeping hiring personal. Every application is reviewed by a real person on our team, and we don't use AI to screen or filter candidates out.

We do use AI to help with assessing candidates and summarizing interview feedback. These tools support our team in working more efficiently and reducing bias. All final hiring decisions are made by people who bring their judgment and experience to determine who joins our team.

We have removed non-essential, form-related sections from this description to maintain a clean, compliant posting.