Account-Based Marketing Specialist - Demand Generation

League; Toronto; On-site; CAD 70,000 - 85,000; Full time

Job summary

A healthcare technology company based in Toronto seeks an Account-Based Marketing Specialist to drive engagement through multi-channel campaigns. This role involves executing strategies for payer accounts, collaborating across teams, and optimizing performance metrics. The ideal candidate has 2-4+ years in B2B marketing with hands-on experience using tools like Demandbase and Pardot. Competitive salary range of $70,000 - $85,000 CAD, in-office work required four days per week, with some travel.

Qualifications

• 2 - 4+ years in B2B marketing ideally in Demand Generation or Account Based Marketing roles.
• Hands-on experience with key marketing tools.
• Comfortable working in an office setting four days per week.

Responsibilities

• Execute ABM programs for U.S. payer accounts.
• Run multi-channel campaigns across various platforms.
• Measure and optimize campaign performance.

Skills

Demand generation

Account based marketing

Project management

Written communication

Collaboration skills

Tools

Demandbase

LinkedIn Ad Manager

Pardot (Salesforce Account Engagement)

Salesforce (SFDC)

Goldcast

Qualified

Job description

Account-Based Marketing Specialist - Demand Generation

Toronto

About League

Founded in 2014, League is the leading healthcare consumer experience (CX) platform, powered by artificial intelligence (AI), reaching more than 63 million people around the world and delivering the highest level of personalization in the industry. Payers, providers, and consumer health partners build on League’s platform to deliver high-engagement healthcare solutions proven to improve health outcomes. League has raised over $285 million in venture capital funding to date, powering the digital experiences for some of healthcare’s most trusted brands, including Highmark Health, Manulife, Medibank, and Shoppers Drug Mart.

Position Summary:

We are hiring an Account-Based Marketing Specialist to join our team! You will be the hands‑on executor for payer ABM plays and will liaise closely with the Payer Account Based Marketing Managers who own the overall plays — (translating strategy into multi‑channel campaigns, measurement and enablement). As the ABM Sr/Specialist – Demand Generation, you will execute those plays, provide campaign‑level input, surface account‑level insights, and feed learnings back to the ABM Play Owner for iteration and scaling. You’ll partner with ABM, Demand Gen, Product Marketing, Sales and Revenue Ops to design and run account‑centric campaigns that drive engagement, pipeline and close rates for strategic payer accounts.

In this role, you will:

• Execute ABM programs for U.S. payer accounts across the account journey (awareness → engagement → opportunity → expansion) based on the ABM Owner’s strategy.
• Run multi‑channel campaigns: email (Pardot), Demandbase programmatic, LinkedIn, digital ads, personalized landing pages/microsites, events and Qualified chat.
• Personalization at scale: implement dynamic content, account‑specific landing pages and nurture programs aligned to payer buyer roles.
• Orchestrate conversational marketing: design Qualified chat flows and routing for payer accounts; ensure conversion capture feeds into Pardot/SFDC.
• Measure & optimise: own campaign KPIs, account engagement metrics, multi‑touch attribution and ROI; iterate via testing.
• Ensure compliance & governance: follow Legal/Privacy guidelines for U.S. healthcare data and consent (HIPAA awareness preferred).
• Support the execution of virtual events and webinars
• Operate with an Agile mindset! We work in two week sprints to ensure we can learn from our results and each other as quickly as possible.

Security‑Related Responsibilities

• Compliance with Information Security Policies
• Ensure access management is performed in compliance with the employee's role and responsibilities
• Responsibility and accountability for executing League's policies and procedures within the department/ team
• Notification of HR, Legal, Compliance & Security of any incidents, breaches or policy violations

What you bring:

• 2 - 4+ years in B2B marketing ideally in Demand Generation / Account Based Marketing roles
• You love living in the tools! Hands‑on experience with Demandbase, LinkedIn Ad Manager, Pardot (Salesforce Account Engagement) and Salesforce (SFDC); experience with Webinar Hosting Platforms (Goldcast) and Qualified is a strong plus.
• Familiarity with account‑based tactics.
• Strong project management, written communication and collaboration skills.
• Comfortable driving execution while liaising with the ABM Owner and Sales.
• Comfortable working in Toronto in‑office four days per week; occasional U.S. travel may be required.
• Comfortable with using AI tools like Chat GPT, Otter.ai, and Notebook LLM to support analysis, writing and daily workflow optimisation.

Nice‑to‑haves

• LinkedIn Ad‑Manager / Pardot / Demandbase / Other ABM certifications
• Knowledge of the Healthcare and U.S. payer landscape — buyer roles, procurement cycles and regulatory considerations.

CANADA APPLICANTS ONLY: The Canada‑specific compensation range below for this full‑time position is exclusive of bonus, equity and benefits. This range reflects the minimum and maximum target for base salaries for the position across all Canadian locations. The salary range is intentional to account for the performance and career progressions a Leaguer will experience in the role throughout their time at League. Where in the band you may land is determined by job‑related skills/experience. Your recruiter can share more about the specific salary range specific to your skills and experience during the hiring process.

Compensation range for Canada applicants only

$70,000 - $85,000 CAD

Our employees come from different backgrounds, and we celebrate those differences. We are looking for the best candidates for our open roles, but do not expect applicants to meet every qualification in order to be considered. If you are excited about what you could accomplish at League and believe you can add value to our team, we would love to hear from you.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you are an individual in need of assistance at any time during our recruitment process, please contact us at [e-mail].

Our Application Process:

Applying to a role you love can be exhausting, and understanding the next steps can feel vague and uncertain. You have done the hard part of submitting your application; let's do ours by sharing potential next steps

• You should receive a confirmation email after submitting your application.
• A recruiter (not a computer) reviews all applications at League.
• If we see alignment with League's needs, a recruiter will reach out to learn more about your goals. The recruiter will also share the team‑specific interview process depending on the roles you are exploring.
• The final step is an offer, which we hope you will accept!
• Prior to joining us, we conduct reference and background checks. Additional checks could be required for US Candidates, depending on the role you are exploring.

Use of AI Notice
We are committed to ensuring fairness and transparency throughout our hiring process. League may use Artificial Intelligence (AI) tools to assist in the screening of applicants for this position. Please check out our stance on using AI in recruitment here.

Privacy Policy

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