Tiktok & Meta Media Buyer

Talent Hackers; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading digital marketing agency in Brazil seeks a TikTok & Meta Media Buyer responsible for driving exceptional advertising results for enterprise and celebrity brands. You will manage high-budget campaigns on both platforms, running continuous A/B tests and collaborating with creative teams. With 2–4 years of paid social media buying experience, you will excel in optimizing ROAS and lead generation strategies, making data-driven decisions and exceeding client expectations.

Qualificações

• 2–4 years in paid social media buying with TikTok Ads Manager and Meta Ads Manager experience.
• Proven track record managing $100K+ monthly ad budgets for e-commerce brands.
• Strong grasp of performance metrics: ROAS, CPA, CAC, LTV.

Responsabilidades

• Manage and optimize TikTok ad campaigns for maximum ROAS.
• Scale Meta advertising campaigns using proven strategies.
• Run continuous A / B tests on creative and audiences.

Conhecimentos

Paid social media buying experience

High-budget management

Performance metrics grasp

Tool proficiency

Communication skills

Creative eye

Organizational skills

Passion for performance

Ferramentas

TikTok Ads Manager

Meta Ads Manager

Google Analytics

Reporting tools

Descrição da oferta de emprego

We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for a portfolio of enterprise and celebrity brands—plus fuel agency growth.

Our client is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner.

You'll manage high‑budget campaigns and deliver record‑breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.

What You’ll Do

• Client Campaign Management: Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.
• Scale Meta advertising campaigns: Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok‑to‑Meta playbooks, leveraging winning creative and audience strategies across both platforms.
• Run continuous A / B tests: Run continuous A / B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.
• Analyze campaign data: Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.
• Collaborate with creative teams: Collaborate with creative teams to develop high‑performing ad concepts and provide data‑driven feedback on what’s working across TikTok and Meta formats.
• Adjust budgets, bids, and targeting: Adjust budgets, bids, and targeting in real‑time to maximize performance while minimizing wasted spend on both platforms.

Agency Growth

• Design and execute lead generation campaigns: Design and execute lead generation campaigns across Meta to attract enterprise and celebrity brand partners.
• Test and optimize agency acquisition funnels: Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.
• Track and report on agency marketing ROI: Track and report on agency marketing ROI, cost per lead, and lead‑to‑client conversion rates.

Strategic Collaboration

• Partner with Account Managers: Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.
• Stay ahead of platform updates: Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages.

What You Need

• Paid social media buying experience: 2–4 years in paid social media buying with hands‑on TikTok Ads Manager and Meta Ads Manager experience.
• High‑budget management: Proven track record managing $100K+ monthly ad budgets for e‑commerce brands across TikTok and Meta.
• B2B lead generation experience: Experience with B2B lead generation or agency marketing campaigns (preferred but not required).
• Performance metrics grasp: Strong grasp of performance metrics: ROAS, CPA, CAC, LTV, CTR, CPL.
• Tool proficiency: Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools.
• Communication skills: Excellent communication skills for presenting performance and strategy to clients.
• Creative eye: Creative eye for identifying winning ad concepts and adapting them cross‑platform.
• Organizational skills: Highly organized with ability to manage multiple high‑budget accounts plus internal campaigns.
• Passion for performance: Passion for performance marketing, platform trends, and growth marketing.

Success Looks Like

• Exceed ROAS targets: Consistently exceed client ROAS targets while maintaining clients Top 10 partner status.
• Scale across platforms: Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.
• Generate qualified leads: Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.
• Innovative testing: Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.
• Optimization and scaling: Proactively identify optimization opportunities and scale campaigns profitably.
• Client relationships: Build trusted client relationships through transparent reporting and strategic insights.

The Team

You’ll collaborate with Account Managers, Creative teams, Affiliate specialists, and a Shop Operations team under our founding leadership.

The Culture

• Performance Pioneers – Challenge conventional wisdom, test innovative strategies, and constantly seek improvements that exceed benchmarks.
• Data‑Driven Winners – Make decisions based on metrics and statistical significance, not gut feelings.
• Track everything and optimize relentlessly.
• Brand Obsessed – Communicate clearly with clients, exceed their expectations, and build the trusted partnerships that make us the preferred TikTok Shop partner.

We're performance‑driven and results‑focused, maintaining our Top 10 ranking through constant innovation and testing.

Everyone contributes ideas and insights to drive record‑breaking results.