Seo Specialist [Pt-Br]

Crunchequation Marketing Digital Media Ltda; Manaus; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa de marketing digital está contratando um Especialista em SEO para liderar o crescimento orgânico no Brasil. O candidato ideal terá mais de 3 anos de experiência em SEO em nichos competitivos, especialmente em iGaming. As responsabilidades incluem o desenvolvimento de estratégias de conteúdo em português brasileiro, monitoramento do desempenho do site e conformidade com diretrizes de jogos responsáveis. A empresa oferece um ambiente colaborativo e um pacote salarial competitivo.

Serviços

Vale-alimentação

Vale-transporte

Oportunidades de desenvolvimento profissional

Qualificações

• Mais de 3 anos de experiência prática em SEO com resultados comprovados em nichos de alta competição.
• Português nativo ou quase nativo (PT-BR) e forte inglês; excelente senso de cópia em PT-BR.
• Sólidos conhecimentos técnicos de SEO e familiaridade com CMS (WordPress ou headless).

Responsabilidades

• Construir o roadmap de SEO para o Brasil, incluindo palavras-chave e estratégias de conteúdo.
• Priorizar termos relevantes e consultas informativas para funis de aquisição.
• Monitorar perfis de links da concorrência e descobrir oportunidades defensáveis.

Conhecimentos

SEO técnico

Conteúdo focado em conversão

Análise de concorrentes

Parcerias de conteúdo

Ferramentas

GA4

Semrush

Ahrefs

Screaming Frog

Power BI

Descrição da oferta de emprego

Welcome to CrunchEquation, a managed-services partner for iGaming brands.

We blend SEO, content, CRM, VIP, design, marketing, and compliance to deliver sustainable growth across sportsbook and casino.

We're hiring an SEO Specialist to lead day-to-day organic growth for Brazil.

You’ll own technical and on-page / off-page SEO, build scalable content architectures in Brazilian Portuguese, and collaborate closely with content and product teams to win high-intent rankings while staying fully compliant.

Key Responsibilities

• Build Brazil market SEO roadmap : keyword universes, topical maps, content clusters, and internal linking strategies for sportsbook and casino.
• Prioritize money terms (ex. : apostas esportivas, bônus, cassino online, PIX) and long-tail informational queries that feed acquisition funnels.
• Brief and QA PT-BR content (landing pages, blogs, guides, promo pages) for intent match, E-E-A-T, and conversion—titles, meta, headers, copy, schema, media.
• Own site health : crawlability, indexation, CWV, mobile performance, logs, sitemaps, hreflang, canonicalization, pagination, faceted navigation.
• Implement and validate structured data (Organization, FAQ, Article, Breadcrumb, Product / Offer, SportsEvent where applicable).
• Drive ethical authority building : digital PR, high-quality outreach, content partnerships, and affiliate alignment—no link schemes.
• Monitor competitor link profiles and SERP features to find defensible opportunities.
• Ensure pages meet Responsible Gaming standards, bonus / advertising rules, and age-gating; coordinate approvals with Compliance.
• Align analytics and consent with LGPD and GDPR requirements.
• Build dashboards (rankings, CTR, sessions, conversions, revenue attribution) and run A / B / C tests on titles / snippets and page templates.
• Report weekly on impact, insights, and next actions; propose experiments to improve LTV / CAC via organic.

Requisitos

• 3+ years hands-on SEO with proven results in high-competition niches; iGaming (sportsbook / casino) experience strongly preferred.
• Native or near-native Portuguese (PT-BR) and strong English; excellent PT-BR copy sense for titles / snippets.
• Solid technical SEO chops (CWV, rendering, logs, JS SEO, structured data) and CMS familiarity (WordPress or headless).
• Comfortable with GA4, GSC, and at least two of : Semrush, Ahrefs, Screaming Frog, Looker / Power BI, BigQuery / SQL (nice to have).
• Competence in conversion-focused SEO (LP frameworks, CRO basics) and ethical digital PR.
• Understanding of Responsible Gaming, bonus / advertising guardrails, and LGPD analytics implications.

Vantagens

• Integration into a licensed and growing brand in the iGaming market.
• A collaborative and innovative work environment.
• The opportunity to contribute to continuous improvement in payment processes and compliance.
• Competitive salary package, aligned with experience.
• Benefits and professional development opportunities.

Tipo de vaga : Efetivo CLT

Benefícios

• Vale-alimentação
• Vale-transporte

If you're a PT-BR SEO who blends technical rigor with great content instincts—and you play fair in tough SERPs,we'd love to hear from you.

Join CrunchEquation and help us rank where it matters in Brazil!