Seo & Social Media Strategist (Crypto) - Brazil

Coinex Global; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa do setor de criptomoedas está em busca de um(a) SEO & Social Media Strategist altamente qualificado(a) para desenvolver e implementar estratégias de SEO e gerenciamento de redes sociais. O candidato ideal deverá ter experiência em plataformas de criptomoedas, conhecimentos em SEMrush, e fluência em inglês, espanhol e português. O trabalho será remoto e requer um profissional com forte capacidade analítica e criativa para otimizar conteúdo e engajamento nas mídias sociais.

Qualificações

• Experiência robusta em SEO e estratégias de conteúdo em ambientes de criptomoedas.
• Sólidos conhecimentos em SEMrush e metodologias de pesquisa de palavras-chave.
• Experiência na gestão e crescimento de contas de redes sociais para marcas.

Responsabilidades

• Desenvolver e executar estratégias de conteúdo direcionadas para SEO.
• Gerenciar e executar estratégias de redes sociais em plataformas como Twitter e TikTok.
• Monitorar e mapear tendências de conteúdo usando ferramentas da indústria.

Conhecimentos

Experiência em SEO e estratégia de conteúdo

Gestão de contas de redes sociais

Conhecimento sobre criptomoedas e ativos digitais

Fluência em inglês, espanhol e português

Ferramentas

SEMrush

Google Analytics

Hootsuite

Descrição da oferta de emprego

SEO & Social Media Strategist (Crypto) - Brazil CoinEx Global•Palhoça, Santa Catarina, Brazil

Descrição da vaga

Location : Brazil (Brazilian required) Prefer : Base in Sao Paulo / Rio

Remote

About the Role

We are looking for a highly skilled SEO & Social Media Strategist with strong experience in content development, SEO strategy, and social media management, ideally within the crypto or Web3 industry.

This role combines data‑driven SEO planning with hands‑on social media execution, requiring someone who understands how content performs across both search engines and social platforms.

Key Responsibilities

• SEO & Content Strategy
  • Develop and execute SEO‑driven content strategies aligned with business and growth objectives.
  • Conduct advanced keyword research, including:
    • Keyword discovery and clustering
    • Competitor keyword gap analysis
    • Identification of growth opportunities
  • Create and optimize:
    • SEO‑friendly titles
    • Meta descriptions
    • URL structures
  • Use SEMrush at a professional level for research, audits, tracking, and competitive analysis.
  • Monitor and map content trends using Google Trends and other industry tools.
  • Plan and manage the SEO editorial calendar, ensuring consistency, quality, and performance.
  • Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.
• Internal linking (interlinking) strategies
  • Use SEMrush at a professional level for research, audits, tracking, and competitive analysis.
• Social Media Strategy & Management
  • Develop, manage, and execute social media strategies across X (Twitter), TikTok and Instagram.
  • Stay up to date with platform algorithms, trends, and best practices, especially for crypto‑related content.
  • Create, adapt, and publish content tailored to each platform's format.
  • Manage content scheduling and performance using tools like Hootsuite or similar platforms.
  • Leverage AI‑powered tools to support content creation, ideation, and optimization.
  • Analyze social media performance and continuously optimize for engagement and growth.

Required Qualifications

• Proven experience in SEO and content strategy, preferably in crypto, fintech, or Web3.
• Strong hands‑on experience with SEMrush and keyword research methodologies.
• Solid understanding of on‑page SEO, interlinking, and content optimization.
• Demonstrated experience managing and growing social media accounts for brands.
• Strong knowledge of crypto, blockchain, and digital assets.
• Fluency in English, Spanish, and Portuguese (written and spoken).

Nice to Have

• Experience working with international or global audiences.
• Familiarity with analytics tools (Google Analytics, Search Console, platform insights).
• Previous experience in fast‑paced startups or crypto exchanges.

What We're Looking For

• A strategic thinker with strong execution skills.
• Data‑driven, proactive, and highly organized.
• Comfortable working across SEO, content, and social media without silos.
• Passionate about crypto and digital innovation.