Senior Consultant Marketing Automation And Operations

Telus Digital Brazil; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading digital consultancy seeking a Senior Consultant in Marketing Automation & Operations to oversee Pardot and Salesforce efforts. The role involves optimizing B2B marketing strategies, collaborating with various teams, and maintaining data governance. Candidates should have over 10 years of experience in marketing automation, with a strong proficiency in Pardot and Salesforce. The position is hybrid, allowing for flexible working arrangements while focusing on excellent campaign execution and data-driven decision-making.

Serviços

Health and dental plan

Life insurance

Monthly meal voucher

Child care assistance

Qualificações

• 10+ years in marketing automation and operations.
• Hands-on experience with Pardot and Salesforce.
• Strong understanding of email design and compliance.
• Proficient in lead management and cross-functional projects.

Responsabilidades

• Lead Pardot and Salesforce operations.
• Design and optimize lead nurture workflows.
• Collaborate on lifecycle email strategy and execution.
• Generate business intelligence tools for performance visibility.

Conhecimentos

Marketing automation experience

Salesforce proficiency

Data governance

Analytical skills

Project management

HTML and CSS

Ferramentas

Pardot

Salesforce

Zapier

Descrição da oferta de emprego

Senior Consultant Marketing Automation and Operations

Sr.

Location and Flexibility

This is a hybrid role.

This model requires the ability to work in a hybrid mode from one of our offices in São Paulo (2 times / week or 8 days / month) or Porto Alegre (3 times / week or 12 days / month).

Our WFN culture is designed to foster in-person innovation, collaboration, and connection with team members local and visiting from other global offices.

The Opportunity

We're looking for a Senior Consultant, Marketing Automation & Operations to lead our global Pardot and Salesforce operations.

In this role, you'll drive the development and optimization of B2B marketing automation strategies, collaborating closely with content, paid media, analytics, and sales teams.

Your work will directly support scalable campaign execution, lead management, and alignment between marketing and sales.

This role will have one person reporting; however will support further development as required.

Responsibilities

Leadership & Cross-Functional Collaboration

Help build a Centre of Excellence for Marketing Automation & Operations, supporting the vision, tech stack strategy, and team development.

Foster alignment and communication with cross-functional partners including Sales, IT, Analytics, and Senior Leadership.

Mentor and support team members and external agencies on strategy, tools, and best practices.

Marketing Automation & Data Governance

Own end-to-end Pardot operations and support Salesforce administration.

Design and optimize lead nurture workflows, segmentation, A / B testing, dynamic content, and campaign reporting.

Manage list imports, QA, deliverability, and maintain database hygiene.

Implement lead scoring, grading, manage lifecycle stages (MIL to SQL), and enhance campaign attribution.

Ensure compliance with GDPR, CAN-SPAM, CCPA, and oversee key platform integrations.

Strategic Execution & Enablement

Collaborate with product marketing, content, and sales teams on lifecycle email strategy and execution.

Align with analytics and IT on platform improvements and campaign measurement.

Provide strategic and hands-on support to internal growth marketing teams and agency partners.

Work closely with sales to improve marketing-to-sales handoff, lead lifecycle management, and lead scoring frameworks.

Use data insights to refine MQL / SQL conversion strategies and improve attribution accuracy.

Partner with content and product marketing to build high-performing campaigns.

Leverage A / B testing and content optimization to maximize engagement and conversions.

Marketing Operations & Martech

Drive operational excellence in lead management and campaign performance.

Support in maintaining and evolving the marketing tech stack, ensuring seamless integration and data flow & governance.

Champion forecasting (sales, revenue, project delivery), and manage reporting cadence (monthly, quarterly, annual)

Create business intelligence tools and dashboards to improve visibility on customer, product, and profitability metrics

Support segmentation and activation strategies using CRM and CDP data & models.

Testing, Analytics & Reporting

Conduct multivariate and incrementality tests across nurture and ABM programs.

Collaborate with the Data & Analytics team to deliver accurate, actionable reporting and performance insights across marketing channels.

Qualifications

10+ years in marketing automation and operations, with deep hands-on experience in Pardot and Salesforce in a B2B environment.

Strong understanding of marketing automation best practices, email design, and regulatory compliance.

Demonstrated experience in lead management, data governance, and cross-functional project execution.

Strong analytical and problem-solving skills with a data-driven mindset.

Highly organized with excellent prioritization and project management skills.

Fast learner with technical aptitude and a passion for continuous improvement.

Strong communicator and team player who thrives in collaborative environments.

Bonus Points

You've worked in a client services environment (e.g., digital agency).

Experience conducting interviews and hiring for your team.

Experience consulting with teams on best practices.

Nice to Have

Proficiency in HTML, CSS.

Experience with campaign tracking, data management tools, and integrations (e.g., Zapier).

Familiarity with platforms like Instapage, Folloze, and ABM / ad platforms (Rollworks, StackAdapt, Demandbase).

Experience with paid channels (LinkedIn Ads, Facebook Ads, Google Ads, programmatic).

Exposure to working with Data Engineers, Data Scientists, and Business Intelligence teams.

Why TELUS Digital?

At TELUS Digital, you'll work with world-class brands like FOX, HBO, PepsiCo, and Domino's, building transformative digital products that impact millions.

Our global reach allows you to collaborate with diverse, international teams, solving complex problems and delivering tech-driven solutions that matter.

We thrive on engineering excellence, using the latest technologies in cloud computing, AI, machine learning, DevOps, microservices architecture, and data engineering.

Our teams embrace Agile methodologies, continuous integration and deployment (CI / CD) pipelines, and a DevOps-first mindset to deliver solutions at scale.

In addition to being part of an internationalandinnovativeconsultancy company, you will have :

A Global Innovation Hub : Be part of an international consultancy at the forefront of technology

Work-Life Harmony : Enjoy flexible hours and autonomy to balance your professional and personal life

Cutting-Edge Tech Playground : Dive into the latest technologies and shape the future of digital solutions

Prestigious Partnerships : Collaborate with world-renowned brands, making a real impact in the market

Growth-Centric Environment : Thrive in our collaborative ecosystem with a clear career development path

Global Exposure : Embrace optional international travel opportunities to broaden your horizons

Some of our benefits :

Health and dental plan

Life insurance

Monthly voucher for meals, culture, education, health and mobility

Child care assistance and more!

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace.

We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences.

Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.

We will only use the information you provide to process your application and to produce tracking statistics.

Since we do not request personal data deemed sensitive, we ask you to abstain from sharing that Information with us.

For more information on how we use your information, see our Privacy Policy.

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