Retention Manager, Subscription

Trafilea; Teletrabalho; BRL 386.000 - 497.000; Tempo integral

Resumo da oferta

A DTC eCommerce group in Brazil is seeking a Retention Manager to lead and scale subscription programs across their brands. The ideal candidate will have over 5 years of experience in CRM and lifecycle marketing, demonstrating a strong ability to optimize key performance metrics and drive retention strategies. Responsibilities include owning KPIs, managing communication strategies, and collaborating cross-functionally to enhance user experience. This role offers a fully remote working environment, competitive USD salary, and opportunities for professional growth.

Serviços

Competitive USD salary

Paid time off

Global exposure

Qualificações

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing in DTC or eCommerce.
• Proven hands-on ownership of subscription or loyalty programs end-to-end.
• Strong background in retention and lifecycle strategies with measurable impacts.

Responsabilidades

• Own and optimize subscription KPIs to drive growth.
• Lead full lifecycle communications across various channels.
• Build and execute strategic roadmaps for subscription programs.

Conhecimentos

Cohort analysis

A/B testing

Email marketing

Lifecycle marketing

Retention strategies

Ferramentas

Klaviyo

Braze

Salesforce Marketing Cloud

Descrição da oferta de emprego

About Trafilea

Trafilea is a tech-led DTC eCommerce group focused on building and scaling globally loved brands through data, performance marketing, and AI-driven execution. We operate across multiple international markets and run some of the most advanced performance engines in the DTC space.

Our growth philosophy is simple : test fast, learn faster, and scale what works — always with a strong focus on profitability, efficiency, and long-term value creation.

Why Trafilea

• We build and scale our own DTC brands
• We operate at large media scale with high ownership and accountability
• We invest heavily in AI, automation, and experimentation
• We move fast, test relentlessly, and expect strong execution
• Fully remote, competitive USD salary, paid time off, and global exposure

Job Responsibilities

We are seeking a data-driven and innovative Retention Manager – Subscriptions to lead and scale our subscription programs across Shapermint and Truekind. This role sits at the intersection of lifecycle marketing, subscription strategy, and revenue growth—owning KPIs, experimentation, and cross-functional execution to maximize LTV and reduce churn.

• Own and optimize all subscription KPIs (Activation, Churn, Net Collection Rate, LTV, Repurchase, Order Share) with weekly insights to drive growth.
• Lead full lifecycle communications (Email, SMS, Push, Paid Media) across activation, onboarding, engagement, churn prevention, and winback.
• Own the subscription communication calendar, including segmentation, briefs, messaging, and creative alignment.
• Build and execute quarterly strategic roadmaps for Shapermint Club, Club Pro, Autoship, and ShaperBox.
• Drive a structured A / B testing agenda across channels to improve engagement, retention, and offer performance.
• Leverage cohort and RFM insights to prioritize high-value segments and tailor retention strategies.
• Partner with Product and IT to enhance subscription UX, billing flows, automation, and tracking.
• Represent Retention in the Subscription Tribe, ensuring fast, aligned cross-functional execution.
• Ensure consistent, high-quality execution and reporting across flows, creatives, dashboards, and retention analysis.

Requirements

• 5+ years of experience in CRM, Retention, or Lifecycle Marketing (DTC / eCommerce preferred).
• Proven hands‑on ownership of subscription or loyalty programs end-to-end , ideally for physical products.
• Strong retention and lifecycle strategy background, with measurable impact on LTV, churn reduction, and repeat purchase.
• Highly analytical: strong experience in cohort analysis, RFM segmentation, churn drivers, A / B testing, dashboards, and optimization frameworks.
• Expertise in direct channels (Email, SMS, Push) and marketing automation platforms like Klaviyo, Insider, Braze, or SFMC.
• Ability to collaborate with Creative, Data, Product, CX, Engineering, and Growth teams.
• Experience managing small teams or leading cross-functional squads.
• Strong communication, planning, and execution discipline.
• Advanced English.