Regional Marketing Manager, Brazil

Bentley Systems; São Paulo; Híbrido; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading software company seeks a Regional Marketing Manager in Brazil to drive sales growth through effective marketing strategies. This hybrid role includes responsibilities such as campaign execution, localized content development, and collaboration with sales teams. The ideal candidate will have over 5 years of digital marketing experience, strong communication skills, and a bachelor's degree. Expect travel within Brazil and the opportunity to work in a collaborative team environment.

Serviços

Competitive Salary and benefits

Colleague Recognition Awards

Collaborative work environment

Qualificações

• 5+ years of Digital Marketing Experience required.
• Excellent communication and presentation skills.
• Experience in managing a team and working in a multi-matrix environment.

Responsabilidades

• Drive the pipeline and enable sales to achieve business growth.
• Execute integrated campaigns to increase the pipeline.
• Oversee development of localized content for sales support.

Conhecimentos

Digital Marketing Experience

English writing and communication skills

Native Portuguese communication skills

Analytical skills

Experience managing a team

Formação académica

BA or BS degree

MBA in marketing or related degree

Ferramentas

Marketing automation tools

Descrição da oferta de emprego

Regional Marketing Manager, Brazil

Location : Brazil, Hybrid or Home-Based

Position Summary :

As a key member of the Regional Marketing team, the primary responsibility for this role is driving the pipeline and enabling sales to achieve new business growth targets in the target segment in Brazil.

You will work across the organization to develop an effective go-to-market strategy and execute integrated campaigns using Marketing Automation and Demand Generation tools to increase the pipeline.

As a pivotal member of the team, you will work closely with the Regional Marketing leadership and cross-functional teams to position Bentley as the preferred Infrastructure Software company in the region.

This position reports to the Regional Marketing Manager for Southern Europe, LATAM & Brazil.

If you are an individual with exceptional communication, and sales savvy along with a proven marketing track record in field marketing / regional marketing

• we would love to hear from you!

Your Day-to-Day :

• Recommend, plan and execute local marketing content and programs with a focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific products where relevant.
• Execute the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.
• Oversee development of localized content and workflow process to publish the localized website and marketing content to support sales and regional programs; participate in overall sales strategy to support growth regions.
• Maintain an up-to-date Regional Programs schedule for the Go-to-Market strategy.
• This plan will involve the full use of the marketing mix including online and print advertising, physical and virtual events (third party, Bentley seminars and executive briefings), PR and social media.
• Create, schedule and execute social media content and repurpose corporate social media content on local channels.
• Support PR activities for the region in conjunction with Media Services to achieve agreed PR targets including building regional understanding of the important media (magazines / websites / blogs, etc.)
• Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging.
• Support Corporate initiatives like the Year in Infrastructure Conference and the Going Digital Award Program
• Use reporting tools to communicate on performance and outcome of marketing programs promptly to Sales and Marketing stakeholders against agreed targets and performance metrics.
• Coordinate / manage Bentley Executive visits with local sales leadership and Corporate.
• Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
• This is a full-time role expected to work 40 hours per week, hybrid or home-based in Brazil.
• This role requires traveling up to 50% of the year (most of the travel is in Brazil to Rio and Sao Paulo for events).
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).
• The role requires communication with managers, peers and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling and meeting functions.

What You Bring to The Team :

• 5+ years of Digital Marketing Experience required
• BA or BS degree (MBA in marketing or related business degree preferred)
• Strong English and native Portuguese (Brazil) writing and communication skills required
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Experience in managing a team and working in a multi-matrix environment.
• Excellent analytical skills with the ability to think strategically as well as implement tactically.
• Expertise with marketing automation tools is a plus.Exceptional time management, prioritization, and multitasking skills
• A highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements.

What We Offer :

• A great Team and culture - please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

About Bentley Systems :

Equal Opportunity Employer :

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gen