Regional Market Director - Hematology Analyzers

Bebeemarketing; São Paulo; Teletrabalho; BRL 380.000 - 489.000; Tempo integral

Resumo da oferta

A leading global company in São Paulo is seeking a Marketing Leader to oversee market development and strategic planning for brand growth in Latin America. The ideal candidate should have over 5 years of marketing management experience in the IVD industry, particularly in hematology analyzers. This role involves executing marketing strategies, managing sales networks, and conducting market analysis to drive growth. The company offers a competitive compensation package and opportunities for career development.

Serviços

Competitive compensation package

Performance-based bonuses

Comprehensive benefits

Career development opportunities

Qualificações

• Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.
• Proven experience in marketing and brand promotion in Latin America.
• Strong understanding of local healthcare regulations and market needs.

Responsabilidades

• Develop and implement marketing strategies to enhance brand awareness and market penetration.
• Identify and manage distributor and direct sales networks to improve sales conversion.
• Conduct in-depth analysis of industry trends and market dynamics.

Conhecimentos

Strong analytical skills

Market development

Brand promotion

Channel management

Formação académica

Bachelor's degree or higher in Marketing, Biomedical Science, Medical Devices

Descrição da oferta de emprego

Overview

Explore the Opportunity for a Marketing Leader: Dymind is seeking an experienced marketing head to lead our expansion and brand growth in Latin America. Based in São Paulo, Brazil, this role will oversee market development and strategic planning across the region, working closely with distributors, key opinion leaders, and cross‑functional teams.

The ideal candidate will have a deep understanding of the hematology analyzer market, strong analytical skills, and the ability to execute marketing plans that drive revenue growth and market share.

Responsibilities

• Market Development & Execution: Develop and implement marketing strategies to enhance brand awareness and market penetration.
• Business Growth & Channel Expansion: Identify and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion.
• Market Research & Competitive Analysis: Conduct in‑depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in Latin America to drive data‑driven decision‑making.
• Brand Promotion & Event Planning: Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility.

Qualifications

• Educational Background: Bachelor’s degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields.
• Industry Experience: Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.
• Market Expertise: Proven experience in marketing, channel management, and brand promotion in Latin America, with a strong understanding of local healthcare regulations and market needs.

What We Offer

A dynamic and supportive working environment where your contributions are recognized and rewarded. A competitive compensation package, performance‑based bonuses, comprehensive benefits, and opportunities for career development within a rapidly growing global company.

Work Location

São Paulo, Brazil, remote.