Product Owner – Loyalty & Marketing Automation (Contract / Freelance - 6 to 9 months - LATAM)

Keyrus; Sapucaia do Sul; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading tech company in Brazil is seeking a hands-on Product Owner to lead the implementation of Loyalty and Marketing Automation platforms for LATAM markets. The ideal candidate will bridge marketing teams and technical delivery groups and must have 5–8 years of experience in marketing technology. Knowledge of Agile methodologies, strong communication skills, and familiarity with MarTech tools are essential. This position offers an opportunity to facilitate agile ceremonies and ensure high-quality delivery of scalable solutions.

Qualificações

• 5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.
• Strong grasp of Agile methodology and sprint management.
• Familiarity with MarTech tools including CDPs and loyalty/promo engines.

Responsabilidades

• Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.
• Write clear epics, user stories, and acceptance criteria.
• Facilitate agile ceremonies and ensure timely delivery.

Conhecimentos

Product ownership

Agile methodology

Communication (English and Spanish or Portuguese)

Ferramentas

Marketing Automation platforms

Confluence

Descrição da oferta de emprego

We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.

What you’ll do

Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.

Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.

Collaborate with global and local teams to deliver high‑quality, scalable solutions.

Support integration with the Single Customer View (SCV) and ensure data governance best practices.

Facilitate agile ceremonies and ensure timely, value‑driven delivery.

What we’re looking for

5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.

Strong grasp of Agile methodology and sprint management.

Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.

Excellent communication skills in English and Spanish or Portuguese.

Agile certification (CSPO, SAFe PO / PM) is a plus.