Product Owner - Loyalty & Marketing Automation (Contract/Freelance - 6 To 9 Months - Latam)

Keyrus; Novo Hamburgo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading marketing technology firm is seeking a hands-on Product Owner in Rio Grande do Sul, Brazil, to drive Loyalty and Marketing Automation platforms for LATAM markets. The ideal candidate will manage the product backlog, facilitate agile ceremonies, and ensure seamless collaboration between marketing teams and technical groups. Applicants should have 5–8 years of experience in marketing tech or CRM, strong Agile methodology understanding, and excellent communication skills in English and either Spanish or Portuguese.

Qualificações

• 5–8 years of experience as a Product Owner or Business Analyst in marketing tech.
• Strong understanding of sprint management.
• Agile certification (CSPO, SAFe PO/PM) is a plus.

Responsabilidades

• Own and prioritize the product backlog for Loyalty and Marketing Automation.
• Write user stories and maintain documentation in Confluence.
• Facilitate agile ceremonies for timely delivery.

Conhecimentos

Agile methodology

Communication skills in English

Communication skills in Spanish

MarTech tools familiarity

Descrição da oferta de emprego

We’re seeking a hands‑on Product Owner to drive the implementation of Loyalty and Marketing Automation platforms for LATAM markets. You’ll be the bridge between marketing teams and technical delivery groups, ensuring business needs are translated into clear, actionable features.

What you’ll do

Own and prioritize the product backlog for Loyalty and Marketing Automation initiatives.

Write clear epics, user stories, and acceptance criteria; maintain documentation in Confluence.

Collaborate with global and local teams to deliver high‑quality, scalable solutions.

Support integration with the Single Customer View (SCV) and ensure data governance best practices.

Facilitate agile ceremonies and ensure timely, value‑driven delivery.

What we’re looking for

5–8 years’ experience as a Product Owner, Business Analyst, or similar in marketing tech or CRM.

Strong grasp of Agile methodology and sprint management.

Familiarity with MarTech tools – CDPs, loyalty / promo engines, and automation platforms.

Excellent communication skills in English and Spanish or Portuguese.

Agile certification (CSPO, SAFe PO / PM) is a plus.