Panel Marketing Team Lead (Remote)

M3EU; Teletrabalho; BRL 100.000 - 130.000; Tempo integral

Resumo da oferta

A global marketing firm based in São Paulo is seeking a Panel Marketing Team Lead to manage and execute marketing strategies aimed at enhancing panel size and engagement. The successful candidate will lead a team, ensure adherence to brand guidelines, and oversee marketing campaigns. Qualifications include a Bachelor's degree in business or marketing, fluency in English, and over 3 years of B2C marketing experience. This role requires strong project management skills and proficiency in email marketing processes.

Qualificações

• Fluent English speaker with exceptional written and verbal communication skills.
• 3+ years of experience in B2C marketing.
• Interest in marketing in the healthcare space is desirable.

Responsabilidades

• Lead and manage the Panel Marketing delivery team.
• Ensure all panel branding and marketing guidelines are followed.
• Develop enhancements to email marketing processes.
• Review and approve final campaigns.

Conhecimentos

Project management

Microsoft Office

Problem-solving

Data Collection & Analysis

Email marketing and automation

Google Analytics

Formação académica

Bachelor's degree in business or marketing

Descrição da oferta de emprego

Job Description

The Panel Marketing Team Lead is responsible for all aspects of coordinating and executing panel-facing marketing strategies, aimed at improving panel size, engagement and retention across all centralised panels and key markets, ensuring alignment with the organization's multiple brand guidelines and objectives. This role has direct line management responsibility for the Panel Marketing team and is responsible for effectively organizing the team’s workload to ensure regular, effective, high-quality marketing campaigns are delivered to all centralised panels in all key markets.

Essential Job functions (what the employee would do)

• Lead and manage the Panel Marketing delivery team, with responsibility for the management, development, and appraisal. Effectively delegating work, providing guidance, training, feedback, and support to ensure the timely delivery of projects.
• Effectively contribute to Panel growth across all centralised panel brands and key markets.
• Work closely with the Strategy function to ensure we proactively coordinate efforts drive coordinated planning across all centralised panel brands and markets, to avoid over contacting members for different initiatives minimising overlap and ensuring members receive a cohesive experience.
• Ensure that all centralised panel branding, editorial, and marketing guidelines are followed across all email campaigns, working closely with the Design & Content teams to ensure consistency in branding and messaging.
• Develop and implement enhancements to email marketing processes to maintain consistency across all centralised panel brand campaigns and improve efficiency through automation and streamlined workflows.
• Work closely with the Panel Marketing Manager to create drive and implement a panel marketing strategiesy globally.
• Review and approve final campaigns, ensuring they meet brand guidelines and campaign specifications.
• Collaborate with teams to meet day-to-day deliverables.
• Own panel growth efforts for all centralised panel brands, including the campaigns calendar management, planner, and reports.
• Take ownership of ad hoc projects and new initiatives as required.
• Provide support to new team members during their onboarding trainings, and tasks related to panel marketing efforts across all panel brands.
• Responsible for the ongoing evaluation and analysis of live campaigns, making data-driven recommendations for optimisation.
• Ensure deadlines are met, working within agreed timelines for all panel marketing activities.
• Ensure campaign costs are estimated and finalised in a timely manner, liaising with the Panel Marketing Strategy Manager to sign off and track budget for all marketing initiatives.

Qualifications

Education and Training Required

• Bachelor's degree in business, marketing, or any other relevant field.
• Fluent English speaker with exceptional written and verbal communication skills, and demonstrable knowledge of English grammar.
• Second language proficiency preferred, but not required.

Minimum Experience

• 3+ years of experience in B2C marketing.

Knowledge, Skill, Ability

• Effective project and time management skills, with the special focus on the ability to plan, prioritize, and meet deadlines.
• Strong Microsoft Office skills.
• Excellent problem-solving skills.
• Data Collection & Analysis.
• Member database management.
• Email marketing and automation workflows.
• Google Analytics is a plus.
• Interest in, or previous experience of marketing in the healthcare space is desirable.
• Ability to effectively brief the in-house designer is important.

Additional Information

Working hours: EU time zone