Panel Marketing Specialist (Remote)

QQFS (Qualitative & Quantitative Fieldwork Services); Teletrabalho; BRL 80.000 - 100.000; Tempo integral

Resumo da oferta

A leading market research firm in São Paulo is seeking a Panel Marketing Specialist to lead data-driven marketing campaigns focused on panel growth and retention. You will manage campaigns from ideation to analysis, ensuring alignment with brand guidelines. The ideal candidate has a Bachelor's degree in Marketing, over 3 years of B2C marketing experience, and fluency in English. Proficiency in email automation tools and analytics is preferred. This position requires working in EU-time and offers opportunities for professional growth.

Qualificações

• 3+ years of experience in B2C affiliate and digital marketing.
• Fluent in English; another language is a plus.
• Experience with A/B testing and campaign optimization.

Responsabilidades

• Lead execution of data-driven marketing campaigns.
• Manage campaign lifecycle from ideation to analysis.
• Collaborate with design and analytics teams.

Conhecimentos

B2C affiliate marketing

Email marketing

Audience segmentation

Collaboration

Data-driven decision making

Formação académica

Bachelor’s degree in Marketing, Communications, or related field

Ferramentas

Email automation tools

CRM systems

Microsoft Excel

Google Analytics

Descrição da oferta de emprego

Company Description

A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Job Description

The Panel Marketing Specialist leads the execution of data-driven marketing campaigns aimed at panel growth, engagement, and retention across all centralised panels and key markets. Responsible for end-to-end marketing initiatives delivery, performance analysis, and continuous optimization in alignment with brand guidelines and marketing best practices.

Essential Job Functions

Including, but not limited to the following:

• Develop and execute marketing campaigns in collaboration with the Team Lead and Manager.
• Manage campaign lifecycle from ideation to post-analysis.
• Handle audience and payment data accurately, following data protection and company guidelines.
• Follow department procedures to maintain campaign accuracy and consistency.
• Implement A/B testing and data-driven optimizations.
• Ensure deliverability, personalization, and compliance.
• Produce campaign reports and insights for optimization.
• Collaborate with all Panel functions and the wider team as required to ensure Global Panel goals are delivered.
• Brief and collaborate with design, content, and analytics teams.
• Respond to member and internal queries professionally and within timelines.
• Stay current with marketing trends and innovations.
• Support panel growth strategies and knowledge sharing.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field.
• 3+ years of experience in B2C affiliate and digital marketing with emphasis in email marketing.
• Fluent English; additional language preferred.
• Experience with email automation tools (e.g., DotDigital, HubSpot, Marketo).
• Experience with CRM and audience segmentation.
• Proficiency in Microsoft Excel for analytics and reporting.
• Experience with Google Analytics and/or data visualization tools a plus.

Additional Information

Working hours: Must be willing to work in EU time zone.

Please submit your CV in English.