Media Buyer

Commerce Social; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading social commerce agency in São Paulo is seeking a TikTok & Meta Media Buyer to manage high-budget campaigns that drive exceptional advertising results for enterprise and celebrity brands. The ideal candidate will bring 2-4 years of experience in paid social media buying, with a proven track record of managing substantial ad budgets. This position offers the opportunity to work at the intersection of performance marketing and social commerce, contributing to both client success and agency growth.

Qualificações

• 2-4 years in paid social media buying with hands-on TikTok and Meta Ads Manager experience.
• Proven track record managing $500K+ monthly ad budgets for e-commerce brands.
• Excellent communication skills for presenting performance and strategy to clients.

Responsabilidades

• Manage and optimize TikTok ad campaigns for D2C brands.
• Scale Meta advertising campaigns using TikTok-to-Meta playbooks.
• Analyze campaign data to optimize key metrics.

Conhecimentos

Paid social media buying

TikTok Ads Manager

Meta Ads Manager

Performance metrics (ROAS, CPA)

Creative ad concepts

Lead generation campaigns

Ferramentas

Google Analytics

Reporting tools

Descrição da oferta de emprego

About Commerce Social Social is a TikTok Shop–first agency, partnering with ambitious brands to turn social commerce into a meaningful revenue channel. We work end-to‑end on TikTok Shop — from launch and storefront buildout to scaling into seven‑ and eight‑figure GMV — with a relentless focus on performance, margin, and customer experience.

We don't believe in generic playbooks or "set‑and‑forget" campaigns. Every strategy we run is built around the brand, the product economics, and how customers actually shop on TikTok. Our team sits at the intersection of marketplace operations, performance marketing, and creator‑led commerce, giving our clients an unfair advantage on the platform.

We're building a high‑agency team that thrives on ownership, pace, and clear outcomes. Commerce Social isn't just a place to execute briefs — it's a place to build, experiment, and shape what the future of commerce on TikTok looks like. If you want to do work that directly moves the needle for leading brands, this is where you can do it.

About the role

We're hiring a TikTok & Meta Media Buyer to drive exceptional paid advertising results for our portfolio of enterprise and celebrity brands—plus fuel our own agency growth. Commerce Social is a Gold Star TikTok Shop Partner led by a former TikTok employee and a seasoned agency owner. You'll manage high‑budget campaigns and deliver record‑breaking performance for our brand partners while scaling our agency through strategic lead generation campaigns.

Key Responsibilities

Client Campaign Management

Manage and optimize TikTok ad campaigns, driving maximum ROAS for D2C brands across feed ads, spark ads, live shopping ads, and product shopping ads.

Scale Meta advertising campaigns (Facebook & Instagram) using proven TikTok‑to‑Meta playbooks, leveraging winning creative and audience strategies across both platforms.

Run continuous A / B tests on creative, audiences, placements, and bidding strategies across TikTok and Meta to improve performance and scale profitably.

Analyze campaign data daily across both platforms to identify opportunities and optimize key metrics including ROAS, CPA, CTR, and conversion rates.

Collaborate with creative teams to develop high‑performing ad concepts and provide data‑driven feedback on what's working across TikTok and Meta formats.

Adjust budgets, bids, and targeting in real‑time to maximize performance while minimizing wasted spend on both platforms.

Agency Growth

Design and execute lead generation campaigns for Commerce Social across Meta to attract enterprise and celebrity brand partners.

Test and optimize agency acquisition funnels, landing pages, and lead magnets to drive qualified inbound opportunities.

Track and report on agency marketing ROI, cost per lead, and lead‑to‑client conversion rates.

Strategic Collaboration

Partner with Account Managers to align paid media with organic and affiliate strategies for cohesive brand growth.

Stay ahead of TikTok and Meta platform updates, beta features, and advertising best practices to maintain competitive advantages.

What you bring

• 2-4 years in paid social media buying with hands‑on TikTok Ads Manager and Meta Ads Manager experience
• Proven track record managing $500K+ monthly ad budgets for e-commerce brands across TikTok and Meta
• Experience with B2B lead generation or agency marketing campaigns (preferred but not required)
• Strong grasp of performance metrics : ROAS, CPA, CAC, LTV, CTR, CPL
• Proficiency with TikTok Ads Manager, Meta Ads Manager, Google Analytics, and reporting tools
• Excellent communication skills for presenting performance and strategy to clients
• Creative eye for identifying winning ad concepts and adapting them cross‑platform
• Highly organized with ability to manage multiple high‑budget accounts plus internal campaigns
• Passion for performance marketing, platform trends, and growth marketing

What success looks like

Consistently exceed client ROAS targets while maintaining Commerce Social's top partner status.

Successfully scale TikTok campaigns to Meta, achieving profitable expansion across both platforms.

Generate qualified agency leads at target CPL while optimizing conversion rates through the sales funnel.

Develop innovative testing strategies that uncover breakthrough audiences and creative approaches.

Proactively identify optimization opportunities and scale campaigns profitably.

Build trusted client relationships through transparent reporting and strategic insights.