Marketing Efficiency, Intelligence, Data Analytics & Insights Manager

General Motors; São Caetano do Sul; Presencial; BRL 150.000 - 200.000; Tempo integral

Resumo da oferta

A major automotive company is seeking an experienced Marketing Analytics professional in São Caetano do Sul, Brazil. The candidate will drive marketing efficiency by developing frameworks to measure Marketing ROI and building real-time dashboards. Applicants must have over 10 years in marketing analytics, proficient in English, and have knowledge of tools like Power BI and SQL. This role emphasizes data-driven insights and collaboration with global teams, ensuring strategic alignment across channels.

Qualificações

• Reside in Brazil or available for relocation.
• 10+ years in marketing analytics, business intelligence, or marketing operations.
• Strong understanding of marketing funnels, attribution models, and ROI analysis.

Responsabilidades

• Develop frameworks to measure and improve Marketing ROI across channels.
• Build and maintain real-time integrated dashboards for performance tracking.
• Ensure data quality and governance across CRM, digital, and retail sources.
• Translate complex data into clear recommendations for stakeholders.

Conhecimentos

Fluent in English

Knowledge of Power BI

Knowledge of Tableau

Knowledge of SQL

Knowledge of Python/R

Understanding of marketing funnels

Experience in econometric modeling

Formação académica

Advanced degree (MBA, Masters)

Descrição da oferta de emprego

This role drives marketing efficiency and intelligence through advanced analytics, econometric modeling, and actionable insights. The position ensures campaigns are cost-effective, measurable, and aligned with business objectives, while fostering adoption of data-driven decision-making across all nameplates.

Key Responsibilities & KPI Alignment:

Marketing Efficiency

• Develop frameworks to measure and improve Marketing ROI across channels. KPI: ROI improvement trend; LTV and Cost per Acquisition balance.
• Optimize budget utilization and resource allocation. KPI: Budget performance %.
• Implement automation to reduce manual processes. KPI: % reduction in process time.

Marketing Intelligence

• Build and maintain real-time integrated dashboards for performance tracking. KPI: Dashboard adoption rate.
• Deliver competitive and market insights to inform strategy. KPI: Number of actionable insights implemented per quarter.

Data & Analytics

• Ensure data quality and governance across CRM, digital, and retail sources. KPI: Data Quality Score %.
• Apply predictive analytics and econometric models for forecasting. KPI: Model accuracy
• Drive econometric model development and adoption per nameplate. KPI: % of nameplates using validated models; incremental ROI from model-driven decisions.

Insights & Reporting

• Translate complex data into clear recommendations for stakeholders. KPI: Insight-to-action ratio %.
• Present insights in quarterly reviews and strategic planning sessions. KPI: Stakeholder satisfaction score.

Collaboration & Enablement

• Align methodologies with global analytics teams. KPI: Compliance with global standards.
• Train regional teams on analytics best practices. KPI: Training completion rate >95%.

Eligibility & Qualifications:

• Reside in Brazil or available for relocation.
• Fluent in English; Portuguese or Spanish preferred.
• Advanced degree (MBA, Masters) is a plus.
• 10+ years in marketing analytics, business intelligence, or marketing operations.
• Working knowledge or proficiency in Power BI, Tableau, SQL, and Python/R (accepted familiarity with these platforms is considered).
• Strong understanding of marketing funnels, attribution models, and ROI analysis.

Preferred Skills:

• Experience in multinational environments and South American market dynamics.
• Expertise in econometric modeling, predictive analytics, segmentation, and translating these insights into actionable strategies that influence marketing behaviors and optimize performance.”.