Marketing and Consumer Engagement Specialist

BRP; Campinas; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading recreational vehicle company is looking for a Consumer Engagement Specialist based in Campinas, Brazil. In this role, you will coordinate marketing initiatives for the Can-Am brand, executing a full funnel strategy that includes paid, earned, and owned media. The ideal candidate will have at least 5 years of marketing experience and advanced English proficiency. This role offers a hybrid work model.

Qualificações

• 5 years of full-time professional experience required.
• Strong background in marketing initiatives needed.

Responsabilidades

• Deploy the full funnel 360º go to market plan in the region.
• Coordinate all marketing activities related to the Can-Am brand.
• Manage the marketing budget for the brand.

Conhecimentos

Fluent or Advanced English

Advanced abilities with MS PowerPoint

Advanced abilities with MS Excel

Excellent interpersonal communication

Attention to details

Ability to work in a fast-paced environment

Formação académica

Graduated in marketing or related areas

Descrição da oferta de emprego

Overview

We are looking for a Consumer Engagement Specialist who will report to the Latam Consumer Engagement and Dealer Marketing Manager, and who’ll be tasked with coordinating the marketing initiatives and projects for the Can-Am brand in Brazil. As part of your role, you’ll be significantly contributing to the organization's growth. You’ll be at the forefront of planning and executing the projects that are part of the local strategy supporting the full marketing funnel campaign.

Responsibilities

• Deploy the full funnel 360º go to market plan in the region, including:
• Paid media (digital and off-line).
• Earned Media (partnerships, influencers and PR).
• Owned media (social organic, CRM and Website).
• Trade shows, events and brand activations.
• Coordinate all marketing activities related to the Can-Am brand in Brazil, from planning to execution.
• Work collaboratively with external agency partners to ensure effective execution on marketing initiatives.
• Manage the marketing budget for the brand, keeping full control of it and following internal processes to approve and execute marketing investments.

Qualifications

• Graduated in marketing or related areas, with 5 years of full-time professional experience.
• Fluent or Advanced English (written and spoken).
• Advanced abilities with MS PowerPoint and MS Excel.
• Excellent interpersonal communication and collaborative spirit.
• Attention to details and rigorous execution.
• Ability to work in a fast-paced and dynamic environment.

Additional information

Do you have other qualifications? Tell us what is unique about you that is a great addition to the team.

ACKNOWLEDGING THE POWER OF DIVERSITY

BRP is dedicated to nurturing a culture that invites, connects, and propels the ambitions of people of all backgrounds, profiles, beliefs and experiences. Ultimately, the diversity and uniqueness of our people fuel our ingenuity and set the course for the path ahead! For this reason, we value diversity and we strive to always push each other forward to build an inclusive workplace where every employee feels like they belong, where they can grow and find meaning.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination; It’s about the journey.

This position is based in Campinas, Brazil.

You will have the opportunity to work in hybrid mode.

Resumes in English will be preferred.