Manager, B2B Marketing Strategy – Content & Physician Relations

Ascension; Teletrabalho; BRL 608.000 - 849.000; Tempo integral

Resumo da oferta

A reputable healthcare organization is seeking a Manager of B2B Marketing Strategy to develop impactful marketing materials and drive growth through strategic messaging. This role includes leading campaigns, enabling stakeholder engagement, and collaborating with various teams. An ideal candidate should have a Bachelor's degree, with at least 5 years in healthcare marketing, and exceptional communication and leadership skills. This position offers a remote working option and competitive salary between $110,240 and $153,668 annually.

Serviços

Paid time off (PTO)

Health insurance options

Retirement benefits with employer match

Tuition reimbursement

Qualificações

• 5 years of progressive experience in healthcare marketing or B2B marketing.
• Exceptional written and verbal communication skills.
• Experience in marketing campaign and project management.

Responsabilidades

• Develop and maintain strategic B2B messaging frameworks.
• Lead targeted B2B campaigns across various channels.
• Collaborate with cross-functional teams for cohesive execution.

Conhecimentos

Leadership

Communication

Marketing campaign management

Content development

Formação académica

Bachelor’s degree in Marketing or related field

Descrição da oferta de emprego

We Are Hiring

• Department: Marketing, Strategy & Account Services
• Schedule: Full time
• Location: Remote
• Salary: $110,240.00 - $153,668.00 per year
• Eligible for an annual bonus incentive

What You Will Do

The Manager of B2B Marketing Strategy (Content & Physician Relations) is responsible for developing content and messaging strategies that drive business growth. The role focuses on creating high-impact marketing materials and enablement tools for key stakeholders, including referring providers, employer partners and business development teams. The Manager partners closely with Physician Relations and Business Development to manage intake, planning and execution of marketing requests, ultimately supporting referral growth and strategic business priorities.

Key Responsibilities

Content & Messaging Strategy

• Develop and maintain strategic B2B messaging frameworks and value propositions tailored for referring physicians, employers and strategic partners.
• Spearhead the creation of high-impact content, materials and marketing campaigns that clearly articulate value and drive engagement across B2B audiences.
• Translate complex clinical and operational concepts into clear, compelling and actionable communications.

Stakeholder Enablement & Support

• Serve as the primary liaison for intake, prioritization and strategic planning of marketing requests from Physician Relations and Business Development teams.
• Develop and manage relationship manager enablement tools (e.g. presentations, talking points, data sheets, collaterals) to support referral-focused marketing strategies and key business priorities.
• Collaborate directly with Physician Relationship Managers on materials for outreach, targeted events and strategic relationship-building efforts.

Campaign Execution & Performance

• Lead the execution of targeted B2B campaigns across relevant traditional and digital channels (omni-channel approach).
• Oversee the management of creative routing, revisions and coordination with internal Creative Services to ensure timely, compliant delivery.
• Monitor, analyze and report on campaign performance metrics to inform future strategy and optimize ROI.

Cross-Functional Collaboration

• Ensure cohesive execution by collaborating closely with Creative Services, CRM, Digital, and service line marketing teams.
• Partner specifically with the Manager, B2B Marketing Strategy (Design, Digital & EMS) to pair strategic content with effective creative and digital delivery elements.

What You Will Need

Education

Required:

• High School diploma equivalency with 3 years of cumulative experience OR Associate's degree/Bachelor's degree with 2 years of cumulative experience OR 7 years of applicable cumulative job specific experience required.
• 3 years of leadership or management experience preferred.

Additional Preferences

• Education: Bachelor’s degree in Marketing, Communications, Business, Healthcare Administration, or a related field.
• Experience: Minimum of 5 years of progressive experience in healthcare marketing, B2B marketing, business development, physician relations, or employer engagement/solutions.

• Communication and Content: Exceptional written and verbal communication skills with proven experience developing high-quality, professional content and messaging for physician audiences.
• Execution Skills: Demonstrated proficiency in marketing campaign and project management with a track record of translating complex information into clear, compelling and actionable materials.
• Organizational Acumen: Proven ability to operate effectively and independently within highly-matrixed organizations and remote work environments.

#GMDx #LI-Remote

Why Join Our Team

Ascension associates are key to our commitment of transforming healthcare and providing care to all, especially those most in need. Join us and help us drive impact through reimagining how we can deliver a people-centered healthcare experience and creating the solutions to do it. Explore career opportunities across our ministry locations and within our corporate headquarters.

Ascension is a leading non-profit, faith-based national health system made up of over 134,000 associates and 2,600 sites of care, including more than 140 hospitals and 40 senior living communities in 19 states.

Our Mission, Vision and Values encompass everything we do at Ascension. Every associate is empowered to give back, volunteer and make a positive impact in their community. Ascension careers are more than jobs; they are opportunities to enhance your life and the lives of the people around you.

Equal Employment Opportunity Employer

Ascension provides Equal Employment Opportunities (EEO) to all associates and applicants for employment without regard to race, color, religion, sex/gender, sexual orientation, gender identity or expression, pregnancy, childbirth, and related medical conditions, lactation, breastfeeding, national origin, citizenship, age, disability, genetic information, veteran status, marital status, all as defined by applicable law, and any other legally protected status or characteristic in accordance with applicable federal, state and local laws. For further information, view the EEO Know Your Rights (English) poster or EEO Know Your Rights (Spanish) poster. As a military friendly organization, Ascension promotes career flexibility and offers many benefits to help support the well-being of our military families, spouses, veterans and reservists. Our associates are empowered to apply their military experience and unique perspective to their civilian career with Ascension. Please note that Ascension will make an offer of employment only to individuals who have applied for a position using our official application. Be on alert for possible fraudulent offers of employment. Ascension will not solicit money or banking information from applicants.

E-Verify Statement

This employer participates in the Electronic Employment Verification Program. Please click the E-Verify link below for more information.

E-Verify

Benefits

• Paid time off (PTO)
• Various health insurance options & wellness plans
• Retirement benefits including employer match plans
• Long-term & short-term disability
• Employee assistance programs (EAP)
• Parental leave & adoption assistance
• Tuition reimbursement
• Ways to give back to your community

Benefit options and eligibility vary by position. Compensation varies based on factors including, but not limited to, experience, skills, education, performance, location and salary range at the time of the offer.