Lead Generation Specialist- Boston

Unilever; Teletrabalho; BRL 327.000 - 481.000; Tempo integral

Resumo da oferta

A global foodservice leader is seeking a Lead Generation Specialist to join its team in Brazil. This role focuses on driving business growth through new operator wins, targeting restaurant and non-commercial accounts. The ideal candidate has 2-3 years of sales experience, preferably in the foodservice industry, and is skilled in digital analysis and CRM tools like Salesforce. Competitive compensation and comprehensive benefits package are offered, along with a culture that promotes growth and well-being.

Serviços

Top-notch health benefits

Career development programs

Focus on sustainability

Qualificações

• 2-3 years of working experience, ideally in the foodservice industry.
• Proven track record in sales, preferably in foodservice.
• Strong working knowledge of Excel, MS Office, and Power BI.

Responsabilidades

• Drive new operator wins to achieve business growth.
• Create contacts with targeted restaurant and non-commercial accounts.
• Engage leads through CRM to drive conversions.

Conhecimentos

Sales experience

Digital & data analysis

Proficient in Excel

Knowledge of Power BI

Ferramentas

Salesforce

Firefly

Descrição da oferta de emprego

Lead Generation Specialist – Unilever Food Solutions

Location: Remote
WL: 1A

Unilever Food Solutions Overview

Unilever Food Solutions (UFS) is the €2.5bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives in marketing a range of professional food and beverage products and services to operators across 22 Multi‑Country Organizations (MCOs) in 72 countries. UFS focuses on engaging with chefs & customers to create superior solutions on the menu and in the kitchen, differentiating itself from discount brands with superior products and brands that create unmatched total customer value. UFS is accelerating its digital transformation to fuel growth through data‑driven and technology‑enabled go‑to‑market capabilities, aiming to reach 3 million global operators via an online & offline contact strategy and integrated communication system.

Job Purpose

As a Lead Generation Specialist, you will be a key member of a market sales team tasked with driving sustainable business growth through new operator wins in a specific geographic market. Core responsibilities include:

• Help shorten the sales cycle by creating new contacts with targeted restaurant and non‑commercial accounts.
• Develop a collaborative calendar process with Territory Development Managers to bring new customer meetings into their schedules.
• Follow marketing action plans (ABM) to contact leads responding to UFS campaigns.
• Create a penetration playbook and build basket affinities for Citadel.
• Conduct analysis using sales data and trade partner playbooks to prioritize urgent actions for at‑risk customers.
• Utilize Salesforce and Firefly to target non‑commercial operator leads in Education and Entertainment channels and secure new meetings with key stakeholders.
• Support the unique Operator Group by designing engagement plans with TDMs.
• Accountable for helping the region deliver business targets in sales, reach & penetration, and reduce the average sales cycle by 25%.
• Provide virtual culinary consultation to targeted operators.
• Conduct in‑person and virtual sampling, ideation, cooking demos to secure new opportunities or increase volume usage.
• Build & nurture relationships with key trade partners and local distributor sales reps.
• Implement a contact matrix for key trade customers with a squad approach for effective management.

Digital & Data Responsibilities

• Engage on automated warm leads & targeted leads driven via CRM (Salesforce).
• Drive conversion of leads in territory.
• Grow penetration strike rate target achievement based on SKU prioritization.
• Continuously enrich all operator data to ensure personalized content.
• Implement omni‑channel (on and offline) contact strategy for your territory.

Essential Qualifications

• 2–3 years of working experience preferably in the foodservice industry.
• Proven track record in sales, preferably in the foodservice industry.
• Experience in digital & data analysis, compiling action plans from insights.
• Strong working knowledge of Excel, MS Office, Power BI.

Unilever Performance Behaviors

• 3 Steps Ahead
• Focus on What Matters Most
• Deeply Caring
• Deliver with Excellence

What We Offer You

Culture for Growth | Top Notch Employee Health & Wellbeing Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Focus On Sustainability

Compensation & Benefits

Pay: $58,700 to $86,280 (range based on skills, experience, education, and business needs).

Bonus: Bonus eligible.

Long‑Term Incentive (LTI): LTI eligible.

Benefits: Unilever employees are eligible to participate in our benefits plan, including health insurance, retirement savings, life insurance, parental leave, paid vacation, and numerous voluntary benefits.

EEO & Inclusion

At Unilever, inclusion is at the heart of everything we do. We welcome applicants from all walks of life and are committed to creating an environment where everyone can thrive. All applicants will receive fair and respectful consideration, and we actively support the growth and development of every employee.

Unilever is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities.

For more information on your federal rights, please see Know Your Rights: Workplace Discrimination is Illegal.

Employment is subject to verification of pre‑screening tests, including drug screening, background check, credit check, and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact [e-mail]. The email is reserved for individuals with disabilities and is not a means of inquiry about positions or application statuses.

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