Head Of Acquisition

Caderno Nacional; São Paulo; Teletrabalho; BRL 160.000 - 200.000; Tempo integral

Resumo da oferta

A leading digital marketing firm in Brazil is seeking a Head of Acquisition to drive user growth through strategic planning and execution. In this role, you will lead a talented team, optimize multi-channel campaigns, and leverage data insights to maximize performance. The ideal candidate has proven experience in user acquisition for digital products, strong leadership skills, and a knack for data-driven decision-making. Join us in a flexible remote-first work environment and impact our growth metrics directly.

Serviços

Competitive salary

Healthcare and life insurance

Flexible working environment

Qualificações

• Proven experience leading user acquisition strategies for digital products.
• Strong understanding of paid media channels and performance metrics.
• Experience managing affiliate programs and performance partnerships.

Responsabilidades

• Define and execute the user acquisition strategy.
• Lead and manage the acquisition team for campaign optimization.
• Analyze campaign performance and adjust strategies accordingly.

Conhecimentos

Leadership

Data-driven decision making

User acquisition strategy

Paid media channels

Affiliate program management

Formação académica

Degree in Engineering, Analytics, or related analytical field

Ferramentas

Google Ads

Meta Ads

Programmatic Advertising

Descrição da oferta de emprego

Overview

Known for its data-driven approach and high-growth culture, the company is expanding its acquisition team to scale user growth efficiently. This is a unique opportunity to join a team at the forefront of digital marketing and user acquisition. This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact.

Role and Responsibilities

• As Head of Acquisition, you’ll play a critical role in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels.
• You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV.
• Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business goals.
• Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization.
• Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts.
• Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently.
• Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention.
• Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals.
• Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions.
• Data-Driven Decisions: Analyze campaign performance and audience behaviour to continuously refine strategy and budget allocation.

Requirements

• Based in Brazil
• Proven experience leading user acquisition strategies for digital products or app-first businesses
• Strong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networks
• Data-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and Payback
• Leadership experience, capable of mentoring a team and collaborating across functions
• Adaptable problem-solver, comfortable in a fast-moving, high-growth environment
• Experience managing affiliate programs and performance partnerships

Nice to Have

• Degree in Engineering, Analytics, or related analytical field
• Experience in startups, scale-ups, or high-growth digital companies

Benefits

• Competitive CLT salary with additional benefits (healthcare and life insurance)
• Opportunity to lead and shape the user acquisition strategy for a high-growth digital platform
• Flexible and collaborative remote-first working environment
• Direct impact on business growth metrics and strategic decisions

Ready to drive user growth for a leading digital platform in Brazil? Apply now and help shape the future of acquisition strategy.