Director Of Paid Media

MyMagicHealer; Sapucaia do Sul; Híbrido; BRL 424.000 - 637.000; Tempo integral

Resumo da oferta

A leading natural skin healing brand in Brazil is hiring a Director of Paid Media to manage the entire paid acquisition engine. This hands-on role involves executing Meta Ads daily, overseeing creative strategy, and building growth plans to scale the company from $20M to $50M. Candidates must have significant experience in performance marketing and managing a substantial ad spend, with a deep understanding of metrics like CAC and ROAS. Benefits include performance bonuses and creative freedom.

Serviços

Performance bonus

Paid time off

Health Spending Account (if in Canada)

Qualificações

• 4–8+ years in performance marketing (e-commerce).
• Experience managing $100k–$1M+ monthly ad spend.
• Expert-level Meta Ads experience (mandatory).
• Experience with UGC-driven direct-response creative.

Responsabilidades

• Run daily Meta Ads and manage budgets effectively.
• Oversee creative strategy and optimize performance.
• Develop growth plans and manage KPI dashboards.
• Optimize funnels and collaborate with cross-functional teams.

Conhecimentos

Performance marketing expertise

Analytical skills

Creative strategy instincts

Leadership

Communication

Ferramentas

Meta Ads

Google Suite

TikTok Ads

Descrição da oferta de emprego

ABOUT MYMAGICHEALER

MyMagicHealer is a growing e comm natural skin healing brand, serving customers with HS, acne, eczema, and chronic skin conditions who trust us for relief, results, and hope.

We are building the #1 skin healing company in North America— and we're looking for a Director of Paid Media to lead our performance engine.

ROLE OVERVIEW

We are hiring a Director of Paid Media (Hands-On) who will OWN the entire paid acquisition engine — strategy, execution, creative testing, and scaling.

This role is responsible for :

• Daily Meta Ads execution
• Scaling profitably
• Creative testing system
• Performance strategy
• Funnel & CRO improvements
• Growth forecasting
• Cross-team leadership

You are a hybrid operator :

• 50% hands‑on media buyer
• 50% strategic growth leader

This role is critical to reach our $20M–$50M scale.

KEY RESPONSIBILITIES

1. Paid Media Execution (Hands-On)
   • Run Meta Ads daily (scaling, testing, optimization)
   • Manage budgets from $7k / day → 20K / day
   • Own CAC, ROAS, MER targets
   • Maintain daily performance guardrails
   • Build and execute creative tests
   • Launch structured A / B tests
   • Adjust spend based on forecasting + inventory
2. Overseeing Creative Strategy
   • Develop hooks, angles, and ad concepts
   • Analyze winning creative patterns
   • Lead weekly "Creative Performance Review"
   • Ensure weekly creative testing velocity
3. Growth Strategy & Forecasting
   • Build weekly & monthly growth plans
   • Forecast CAC / MER and revenue based on spend
   • Maintain KPI dashboards
   • Present weekly growth performance to CEO
   • Partner with Ops on inventory and cashflow to inform scaling
   • Plan budget allocation across channels
4. Funnel & CRO Optimization
   • Audit landing pages & identify conversion opportunities
   • Recommend split tests & improvements
   • Collaborate with CRO / Designer on LPs, PDPs, and offer pages
   • Improve checkout conversion and reduce friction
   • Align offers & bundles for paid efficiency
5. Cross‑Functional Leadership
   • Collaborate with Content Director
   • Work closely with creative team, and editors
   • Lead weekly Growth Meeting
   • Build SOPs for scaling, testing, reporting

KPIs YOU OWN

• MER (daily, weekly, monthly)
• CAC vs Target
• ROAS by funnel stage
• Creative testing velocity
• % of revenue from paid
• New customer acquisition volume
• Profit per order after ads
• Scaling efficiency (margins)

REQUIREMENTS

• 4–8+ years in performance marketing (e-commerce)
• Experience managing $100k–$1M+ monthly ad spend
• Expert‑level Meta Ads experience (mandatory)
• Bonus: TikTok Ads + Google Ads
• Experience with UGC‑driven direct‑response creative
• Previous leadership experience
• Proficiency in Google suite

SKILLS

• Deep understanding of CAC, MER, ROAS, cohorts, and blended metrics
• Strong funnel & CRO understanding
• Strong creative strategy instincts
• Highly analytical (Excel / Sheets fluency)
• Strong communication & leadership
• Ability to build systems, SOPs, and improve processes
• High accountability and ownership mentality
• Iteration‑driven
• Problem solver
• Calm under pressure
• Strategic & data‑led
• Obsessed with performance
• Self‑starter, proactive, independent
• Loves speed + excellence
• Loves building and scaling systems

WHY JOIN MYMAGICHEALER

Fast‑growing, profitable DTC brand with strong community

Founder‑led, vision‑driven company

Creative freedom + huge impact

You directly influence how we scale from $10M → $50M

BENEFITS

• Performance bonus
• Paid time off
• Health Spending Account (if in Canada)