Director Of Paid Media

MyMagicHealer; Contagem; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading skin healing brand in Brazil is seeking a Director of Paid Media to oversee their paid acquisition strategy. The ideal candidate will have 4-8 years of performance marketing experience, specifically with Meta Ads, and a strong ability to manage substantial ad budgets while optimizing for growth. Responsibilities include running daily Meta Ads, developing creative strategies, and collaborating across teams to reach ambitious growth goals. Join a profitable and fast-growing DTC brand that values creative freedom and community impact.

Serviços

Performance bonus

Paid time off

Health Spending Account (if in Canada)

Qualificações

• 4–8+ years in performance marketing, particularly in e-commerce.
• Experience managing substantial ad spend across multiple platforms.
• Expertise in Meta Ads is mandatory; experience with TikTok and Google Ads is a bonus.

Responsabilidades

• Lead and execute daily Meta Ads strategies and optimizations.
• Oversee budget management and performance metrics.
• Collaborate with cross-functional teams to develop growth strategies.

Conhecimentos

Performance marketing expertise

Meta Ads management

Analytical skills

Leadership

Creative strategy

Ferramentas

Google Suite

Excel

Descrição da oferta de emprego

ABOUT MYMAGICHEALER

MyMagicHealer is a growing e comm natural skin healing brand, serving customers with HS, acne, eczema, and chronic skin conditions who trust us for relief, results, and hope.

We are building the #1 skin healing company in North America— and we're looking for a Director of Paid Media to lead our performance engine.

ROLE OVERVIEW

We are hiring a Director of Paid Media (Hands-On) who will OWN the entire paid acquisition engine — strategy, execution, creative testing, and scaling.

This role is responsible for :

• Daily Meta Ads execution
• Scaling profitably
• Creative testing system
• Performance strategy
• Funnel & CRO improvements
• Growth forecasting
• Cross-team leadership

You are a hybrid operator :

• 50% hands‑on media buyer
• 50% strategic growth leader

This role is critical to reach our $20M–$50M scale.

KEY RESPONSIBILITIES

1. Paid Media Execution (Hands-On)
   • Run Meta Ads daily (scaling, testing, optimization)
   • Manage budgets from $7k / day → 20K / day
   • Own CAC, ROAS, MER targets
   • Maintain daily performance guardrails
   • Build and execute creative tests
   • Launch structured A / B tests
   • Adjust spend based on forecasting + inventory
2. Overseeing Creative Strategy
   • Develop hooks, angles, and ad concepts
   • Analyze winning creative patterns
   • Lead weekly "Creative Performance Review"
   • Ensure weekly creative testing velocity
3. Growth Strategy & Forecasting
   • Build weekly & monthly growth plans
   • Forecast CAC / MER and revenue based on spend
   • Maintain KPI dashboards
   • Present weekly growth performance to CEO
   • Partner with Ops on inventory and cashflow to inform scaling
   • Plan budget allocation across channels
4. Funnel & CRO Optimization
   • Audit landing pages & identify conversion opportunities
   • Recommend split tests & improvements
   • Collaborate with CRO / Designer on LPs, PDPs, and offer pages
   • Improve checkout conversion and reduce friction
   • Align offers & bundles for paid efficiency
5. Cross‑Functional Leadership
   • Collaborate with Content Director
   • Work closely with creative team, and editors
   • Lead weekly Growth Meeting
   • Build SOPs for scaling, testing, reporting

KPIs YOU OWN

• MER (daily, weekly, monthly)
• CAC vs Target
• ROAS by funnel stage
• Creative testing velocity
• % of revenue from paid
• New customer acquisition volume
• Profit per order after ads
• Scaling efficiency (margins)

REQUIREMENTS

• 4–8+ years in performance marketing (e-commerce)
• Experience managing $100k–$1M+ monthly ad spend
• Expert‑level Meta Ads experience (mandatory)
• Bonus: TikTok Ads + Google Ads
• Experience with UGC‑driven direct‑response creative
• Previous leadership experience
• Proficiency in Google suite

SKILLS

• Deep understanding of CAC, MER, ROAS, cohorts, and blended metrics
• Strong funnel & CRO understanding
• Strong creative strategy instincts
• Highly analytical (Excel / Sheets fluency)
• Strong communication & leadership
• Ability to build systems, SOPs, and improve processes
• High accountability and ownership mentality
• Iteration‑driven
• Problem solver
• Calm under pressure
• Strategic & data‑led
• Obsessed with performance
• Self‑starter, proactive, independent
• Loves speed + excellence
• Loves building and scaling systems

WHY JOIN MYMAGICHEALER

Fast‑growing, profitable DTC brand with strong community

Founder‑led, vision‑driven company

Creative freedom + huge impact

You directly influence how we scale from $10M → $50M

BENEFITS

• Performance bonus
• Paid time off
• Health Spending Account (if in Canada)