Creative Strategist - Google And Youtube Ads

Ldx Digital; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A digital marketing agency is seeking a Creative Strategist to drive performance marketing through innovative advertising strategies across various Google platforms. The role involves market research, analyzing campaign effectiveness, and collaborating with cross-functional teams. Ideal candidates have over 3 years of experience in digital marketing and strong skills in creative tools. Join a fully remote team with vibrant culture and growth opportunities, delivering impactful media strategies for high-profile clients.

Serviços

Fully Remote Work

Growth Opportunities

Continuous Learning

Competitive Compensation

Vibrant Culture

Qualificações

• 3+ years of experience in digital marketing or performance advertising.
• Strong grasp of marketing analytics for data-driven decisions.
• Deep understanding of media-buying required.

Responsabilidades

• Conduct market research to identify creative trends.
• Analyze live ad campaigns for performance insights.
• Collaborate with teams to ensure creative alignment.

Conhecimentos

Digital marketing experience

Creative strategy

Analytical skills

Excellent communication

Ferramentas

Figma

Canva

Adobe Creative Suite

Descrição da oferta de emprego

Company Overview

LDX Digital is a cutting‑edge digital marketing agency specializing in performance‑driven advertising.

We partner with eCommerce brands to create engaging and impactful ad campaigns that deliver exceptional results.

Fully remote and globally diverse, united by a shared passion for creativity and innovation.

If you’re passionate about creative strategy and building lasting relationships, LDX offers a collaborative and fast‑paced environment where your impact is felt every day.

Position Overview

Creative Strategist

At LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights‑driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally. Our focus is on performance, ensuring clients are hitting their KPIs consistently with the best‑in‑house creative and design strategy.

Responsibilities

• Conduct market research and trend analysis by proactively monitoring platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts.
• Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities and translate cultural and platform‑specific trends into creative strategies that spark audience engagement and brand affinity.
• Perform competitive and landscape analysis, conducting in‑depth reviews of competitor campaigns using tools such as the Ads Transparency Centre, Foreplay, Motion, Meta Ads Manager, and third‑party benchmarks.
• Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.
• Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
• Use proprietary and third‑party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots, championing a test‑and‑learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.
• Write and develop creative briefs, authoring clear, data‑informed briefs that align with business goals, campaign objectives, and audience insights, including strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
• Collaborate with internal designers, copywriters, and videographers to bring ideas to life, ensuring alignment with campaign KPIs.
• Manage creative projects, overseeing multiple concurrent initiatives from ideation through execution and performance review.
• Coordinate cross‑functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery, utilizing tools such as ClickUp, Google Sheets, and Google Workspace to manage workflows, timelines, and communication.

Requirements

• 3+ years of experience in digital marketing, creative strategy, or performance advertising.
• Strong grasp of marketing analytics and the ability to translate data into actionable creative decisions.
• Deep understanding of media‑buying and sales data is required.
• Excellent communication and brief‑writing skills.
• Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.
• Experience working with global brands or in a fast‑paced tech environment.
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
• Knowledge of Meta Ads and TikTok Ads, and comfort with storytelling across diverse cultures and markets.

Benefits

• Fully Remote Work – Enjoy the flexibility to work from anywhere.
• Impactful Voice – Be a key player in shaping media strategies and driving client success.
• Growth Opportunities – Advance your career quickly in a dynamic and fast‑paced environment.
• Continuous Learning – Access the latest courses, certifications, and learning opportunities.
• Competitive Compensation – Earn competitive pay with performance‑based bonuses.
• Vibrant Culture – Join a team of ambitious professionals in a supportive, collaborative environment.
• Client Impact – Work with high‑profile clients, delivering significant business impact through innovative media strategies.

Interview Process

1. Fill in a short survey.
2. 1‑on‑1 video interview with HR.
3. Complete a short test task.
4. 1‑on‑1 video interview with the Hiring Manager.