Creative Strategist

Höski; Juazeiro do Norte; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A performance marketing agency is seeking a Creative Strategist who specializes in direct response. Responsible for developing creative strategies and writing high-converting copy, you will work closely with media buyers and creatives, analyzing data to enhance ad performance. Strong copywriting skills and a performance-driven mindset are essential. This fully remote role in Brazil offers opportunities for growth and the chance to impact revenue directly.

Qualificações

• Must have direct response experience that impacts ad conversion.
• Ability to translate product benefits into compelling stories.
• Experience collaborating in performance-focused environments.

Responsabilidades

• Develop direct-response creative strategies for eCommerce.
• Write hooks, scripts, and CTAs based on psychology.
• Analyze data to refine creative approaches.

Conhecimentos

Direct response experience

Strong copywriting ability

Analytical mindset

Ability to generate creative concepts

Understanding of Meta/TikTok best practices

Excellent communication

Descrição da oferta de emprego

Creative Strategist (Direct Response Focus) Full-Time — Remote

We're looking for a Creative Strategist who actually understands direct response, not someone who just scrolls TikTok and assembles trends.

This role is for a strategist who can think in angles, write high-converting copy, break down customer psychology, and work with our editors / designers to produce winning ad variations across Meta, TikTok, and YouTube.

If your background is influencer-style content creation — this is NOT for you.

If your background is direct response, performance marketing, hooks, messaging frameworks, and ad psychology— we want you.

What You'll Do

• Develop direct-response creative strategies for eCommerce and local brands (UGC, statics, VSLs, long-form ads).
• Write strong hooks, scripts, headlines, and CTAs rooted in psychology — not fluff.
• Analyze data and identify what's working, what's not, and why.
• Build clear creative briefs for editors, designers, and UGC creators.
• Collaborate with the growth team to refine angles, offers, and messaging frameworks.
• Turn raw ideas, calls, client notes, and problems into high-performing creative concepts.
• (Bonus) Oversee or contribute to production / filming direction if you have that background.
• Maintain a high output of strategic ideas and creative testing concepts weekly.

What You MUST Bring

• Direct response experience— you know what makes an ad convert, not just "look cool."
• Strong copywriting ability (hooks, headlines, scripts, micro-copy).
• Ability to translate product benefits into angles, stories, emotional triggers, and offers.
• Experience working with paid media teams or creatives in a performance-focused environment.
• Strong understanding of Meta / TikTok best practices.
• Analytical mindset — you can look at data and form a hypothesis instantly.
• Creative volume — you can generate 10 concepts where others generate 2.
• Excellent communication and clarity inside creative briefs.
• Bonus Points: Production or directing experience.
• Understanding of UGC scripting.
• Experience with DTC brands (beauty, wellness, fashion, home goods, jewelry, etc.).
• Can storyboard fast and collaborate closely with editors.

Who You Are

You think like a marketer, not an influencer.

You write copy that hits where it hurts — and inspires action.

You're obsessed with performance, not aesthetics.

You're fast, resourceful, and comfortable producing a high volume of ideas.

You thrive in an environment with speed, iteration, and testing.

You can take a product, research it deeply, and build a messaging system around it.

Why Join Us

Work with a fast-growing performance agency scaling 7–8 figure brands.

Collaborate closely with elite media buyers, strategists, and creatives.

Clear processes, creative pipelines, and a supportive production team.

High impact role — your work directly influences revenue.

Opportunities for growth into Creative Lead roles.