38465399833- Senior Paid Media Buyer (Meta, TikTok & Beyond)

Activate Talent; São Paulo; Teletrabalho; BRL 490.000 - 709.000; Tempo integral

Resumo da oferta

A digital marketing agency is seeking a Senior Paid Media Buyer to manage and optimize performance marketing campaigns across various platforms including Meta and TikTok. Candidates should have extensive experience in media buying, ideally managing significant daily spends and possessing strong analytical skills. A collaborative environment focused on data-driven decisions makes this role unique.

Qualificações

• 5+ years in media buying, with 2+ years managing $50K+/day on Meta.
• Proven ownership of $2M+/month in spend.
• Experience with multi-touch attribution and incrementality platforms.

Responsabilidades

• Own paid social and search performance across major platforms.
• Launch, manage, and optimize $2M+/month in ad spend.
• Collaborate with creative teams and CRO to optimize ads.

Conhecimentos

Media buying

Data analysis

Creative strategy

Attribution knowledge

Collaboration

Ferramentas

Northbeam

Triple Whale

Haus

Descrição da oferta de emprego

Overview

Job Title: Senior Paid Media Buyer (Meta, TikTok & Beyond)

Location: Remote (US Time Zone)

About the Role

We're looking for a senior-level Paid Social Buyer to own and scale performance marketing campaigns across Meta, TikTok, and other paid social platforms. You’re someone who’s managed $80K-100K+/day for a DTC brand, with a minimum of 50k/day of that being Meta (within the past 1–2 years), and you bring more than technical know-how — you have strong instincts for creative strategy, deep attribution experience (Northbeam/Triple Whale), and understanding of incrementality (ex: Geo lift testing, Haus), and thrive when fully owning outcomes across spend, performance, and strategy.

This is not just a buying seat — this is full-funnel performance ownership.

What You’ll Be Doing

Paid Social Strategy & Execution

• Own paid social and search performance across Meta, Google, TikTok, and emerging platforms (AppLovin, Snap, Pinterest, YouTube Shorts)
• Build scalable campaign structures and testing plans to drive profitable growth
• Launch, manage, and optimize $2M+/month in ad spend with full autonomy
• Develop media plans rooted in customer acquisition, CAC/LTV, and overall MER targets

Data, Attribution & Analysis

• Use multi-touch attribution tools like Northbeam or Triple Whale to uncover true performance insights
• Analyze incrementality reports through in-platform or external tools
• Detect patterns in data, segment performance by geo/creative/audience/funnel stage, and act decisively
• Create custom reports and dashboards to communicate wins, losses, and opportunities

Creative & Funnel Collaboration

• Brief creative team on angles, hooks, and formats based on performance data and competitor analysis
• Collaborate with CRO to ensure ads and landing pages are congruent, optimized, and continuously tested
• Influence ad design and funnel construction with a focus on improving CVR and AOV
• Planning, Incrementality Testing, & Media Mix Modeling
• Evaluate media mix, timing, flighting, and platform selection based on business needs and channel maturity
• Use tools like Haus or geo lift testing
• Contribute to cross-platform growth strategy by identifying scale opportunities beyond Meta/TikTok
• Align planning with client objectives across both brand and performance goals (e.g. awareness, acquisition)

Leadership, Communication & Innovation

• Communicate strategies, insights, and media recommendations to internal stakeholders and leadership
• Build structured, scalable processes to manage high daily budgets with precision and accountability
• Stay ahead of platform changes, ad policy shifts, and industry benchmarks

How You’ll Spend Your Time

25% Analysis: Review campaign performance, spot trends, uncover insights

25% Strategy: Plan experiments, identify scale ops, refine account structure

25% Execution: Launch/optimize campaigns, troubleshoot, manage budgets

25% Creative: Brief creative, synthesize feedback, iterate rapidly

Why This Role is Different

• Ownership over large budgets and outcomes — you're not just pushing buttons
• Collaborative, no-silos environment — media, creative, and CRO work together
• Strong data infrastructure and attribution tools — you’ll actually see what’s working
• Ambitious, high-performing team culture where the best ideas win

Who You Are

• 5+ years in media buying with at least 2+ years managing $50K+/day on Meta for a DTC brand
• Proven ownership of $2M+/month in spend, across Meta, TikTok, and other paid social channels
• Familiarity with other channels like Snapchat, Pinterest, YouTube Shorts, or Taboola
• Deep understanding of direct response creative and full-funnel performance marketing with a POV on creative trends, ad fatigue, and audience behavior on social platforms
• Experience with multi-touch attribution platforms like Northbeam or Triple Whale
• Experience with incrementality platforms like Haus
• Analytical and pattern-driven thinker — fluent in dashboards, spreadsheets, and pivot tables
• Natural collaborator who communicates clearly with creative, CRO, and analytics teams
• Equal parts strategist and executor — you can zoom out and dive in with ease
• Comfortable in fast-paced, remote-first environments with high expectations and high autonomy