Product Marketing Manager jobs in Italy

At Gensler, we design for people. We leverage our global perspective and local presence to innovate at every scale. We’re not just designers. We’re tinkerers, craftspeople, visionaries, innovators and thought leaders. Fueled by passion and entrepreneurial spirit, our people bring new ideas to solve challenging problems. Whether you’re into sketching new ideas, hacking a building or growing client relationship in global markets, there’s something here for everyone.

Our depth of expertise spans disciplines—from aviation and transportation to education, hospitality, retail, technology and more. At our core we embody an entrepreneurial spirit, always looking ahead for new ways to innovate and add to our clients' success. We share the belief that design has the power to transform organizations and change lives; whether we’re refreshing a retailer’s brand, planning a new urban district or designing a super tall building.

Our work reflects an enduring commitment to sustainability, and we believe that a diversity of voices and cultures is one of the most powerful strategic tools for securing lasting competitive advantage.

As the world’s largest design firm, Gensler has a unique obligation and opportunity to focus on sustainability in the built environment. We deepened our commitment to combat the impact on climate change in the built environment when we launched Gensler Cities Climate Challenge (GC3) in 2019. This is our pledge to meet an ambitious goal: the elimination of all greenhouse gases from our work by 2030.

Your Role

Gensler Middle East is seeking a creative, collaborative, experienced professional to join our team as a Marketing Manager. This role will be a vital member of the office, working directly with the leadership across the Middle East and the Regional Marketing Director as a key source of knowledge and leadership for marketing and communications opportunities and practice area business development.

You will bring a superior strategic outlook and “make it happen” leadership skills, along with impeccable organization and project management. In this role, you will lead a talented marketing and PR team, working together to produce materials in support of Gensler’s business development efforts, including writing and designing proposals, presentations, and other collateral.

You are a thoughtful mentor, able to train team members in best practices while also inspiring them to be proactive in their own professional development. You will also work closely with regional marketing and PR leadership and will join a tight-knit and collaborative regional marketing team. Marketers at Gensler also enjoy a robust global network of over 200 marketers and communicators who collaborate daily on strategies and tactics for winning new work.

You will also lead department logistics, including staffing, knowledge management, opportunity tracking and reporting, and CRM efforts. Additionally, you will communicate the marketing department’s efforts to office and regional leadership and ensure both project data and client relationship information are tracked and reported appropriately, while overseeing and controlling the quality of marketing collateral.

What You Will Do

The Marketing Leader is responsible for project-level success of office marketing, communication & PR efforts and supporting global and regional marketing projects and initiatives :

• Maintain clear and constant communication with Business Development (BD) leaders, including weekly BD meetings and reporting via Salesforce with senior staff.
• Know the firm's portfolio in detail, understand practice area capabilities, and actively seek out the firm's best practices for use in office practice area efforts.
• Conduct internal and external research on new opportunities, prospective clients, and practice areas.
• Lead strategy meetings with BD champions.
• Create pitch strategy and budget with BD champion, including research, network mapping, tasks/milestones, reviews, and delivering the pitch strategy throughout the process.
• Research targets, internal relationships, company history, market position; ensure client or third-party Q&A and site visits.
• Conceptualize, write, and design new material as needed to support marketing programs.
• Manage daily workload and staffing for the marketing team.
• Support regional marketing initiatives as part of the senior marketing team in APME.
• Serve as the point person responsible for Middle East for global-related projects (permissions, publications, submissions, etc.).
• Seek out and implement process and content improvements.
• Coach peers on new ideas and best practices.
• Mentor and train junior team members while inspiring proactive professional development.
• Maintain consistency of marketing deliverables, alignment with the firm’s brand, and participate in design reviews with global and regional teams.
• Maintain resources and information systems: ordering materials, updating project documentation, resumes, image libraries, and supporting award submissions.
• Oversee local PR & communications efforts including media, events, sponsorships, and photography.
• Lead local internal communications as relevant.
• Support Gensler’s sustainability goals, especially on topics relevant to your duties.
• Engage and collaborate on sustainability initiatives.
• Research and implement ways to optimize internal workflow environmental impact.
• Perform other responsibilities as assigned.

Your Qualifications

• 10+ years of professional experience in a marketing role, preferably in architecture, design, engineering, construction, or related fields.
• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Architecture, or a related field.
• Proven experience leading bids, proposals, and qualification packages, including developing win strategies and storytelling, closely partnering with leadership and project teams. Hands-on experience in BD-driven environments is required.
• Experience in supporting senior staff on business-critical projects.
• Strong graphic design sensibility and excellent written and verbal communication skills.
• Experience managing significant marketing projects independently, working closely with leadership.
• Experience managing a team—hiring, training, mentorship, and leadership.
• Self-motivated with strong interpersonal skills and collaboration abilities.
• Ability to lead BD conversations confidently and strategically, collaborating with leadership on win strategies and storytelling.
• Creative graphic design skills, including creating effective presentations and collateral.
• Strong organizational skills to manage multiple projects and deadlines.
• Ability to work with diverse teams in a fast-paced environment.
• Fluent in InDesign and Microsoft Office; familiarity with other Adobe Creative Suite software and Salesforce is a plus.
• Basic understanding of sustainable design and operations is preferred.

Life at Gensler

As a people-first organization, we are committed to enjoying life as much as delivering top-tier design. Our offices feature internal design competitions, research grants, and “Well-being Week,” reflecting our diverse interests.

We encourage a healthy, balanced life. Our benefits include medical, dental, vision, disability, and wellness programs, along with profit sharing and bonuses.

We support professional development through reimbursements for licenses, renewals, exam fees, and tuition for eligible programs, viewing these as strategic investments in our future.