Marketing Manager GCC - Adhesives

Henkel AG & Co. KGaA; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

A leading global consumer goods company is seeking a Marketing Manager to implement strategic marketing initiatives across the GCC region. The ideal candidate will drive market analysis, oversee brand awareness campaigns, and manage digital marketing efforts. Strong strategic and execution skills in understanding customer needs are essential for this role.

Qualifications

• Strong strategic thinking and hands-on execution.
• Deep understanding of industrial markets and customer needs.
• Experience in value-based marketing.

Responsibilities

• Drive the regional marketing strategy aligned with business objectives.
• Lead market analysis to identify growth opportunities and insights.
• Partner with Sales and Product teams for go-to-market strategies.
• Strengthen brand awareness through campaigns and marketing materials.
• Oversee digital marketing and retail activities across GCC.
• Manage events, training, budgets, and vendor coordination.

Job description

About this Position We are seeking a dynamic and strategic Marketing Manager to lead and execute marketing initiatives that drive business growth, strengthen customer engagement, and enhance brand positioning across the GCC region. This role will oversee a diverse portfolio of brands spanning multiple industries and customer segments. The ideal candidate combines strong strategic thinking with hands‑on execution and a deep understanding of industrial markets, customer needs, and value‑based marketing.

What you´ll do

• Drive the regional marketing strategy aligned with business objectives, sales targets, and the product portfolio.
• Lead market analysis to identify growth opportunities, customer insights, and competitive positioning.
• Partner with Sales and Product teams to define and execute go‑to‑market strategies for key segments and innovations.
• Strengthen brand awareness through integrated campaigns and high‑quality marketing materials aligned with global guidelines.
• Oversee all digital marketing initiatives and retail marketing activities across the GCC region, including rebranding and in‑store revamps.
• Manage events, distributor training programs, marketing budgets, and vendor coordination to ensure seamless execution.