Marketing Representative jobs in United Arab Emirates

OKX is a leading crypto exchange and the developer of OKX Wallet, with a trusted brand among institutions and millions of users. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These values drive our culture and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

We are looking for a results-driven SEO / ASO Specialist to join our Growth Marketing team in the CIS region. You will be responsible for optimizing our web presence and app store visibility to drive user acquisition, engagement, and retention. This role requires hands-on execution across both SEO and ASO, working closely with product, content, and regional teams.

• SEO Responsibilities
• Strategize and execute on-page SEO optimizations, including metadata, site structure, keyword targeting, and internal linking.
• Audit and analyse SEO performance, identify issues & root-causes, and experiment with rigorous approaches and measurement methods (A / B tests, data analytics) to improve performance at scale.
• Manage local SEO initiatives such as localization, hreflang, and geo-targeting to maximize visibility across multiple CIS markets.
• Regularly monitor organic traffic trends, run site audits, and identify opportunities for improvement.

• Manage multiple app store listings (Google Play, App Store) for CIS region, ensuring metadata, visuals, and descriptions are optimized for visibility and conversion.
• Conduct keyword research for app store optimization and track rankings, reviews, and sentiments to identify opportunities for improvement.
• Test and optimize creatives (icons, screenshots, descriptions) to improve app conversion rates.
• Monitor app store algorithm updates and adjust ASO strategies accordingly.

• Create data dashboards for weekly & monthly reports on rankings across top keywords, reviews, and sentiments across search engines (Google, Yandex), app stores (App Store, Google Play).
• Own and drive your projects across content, product, and paid marketing teams to achieve growth KPIs
• Identify and share insights on user behavior, funnel performance, and regional opportunities.

• 3–5 years of hands-on experience in SEO and / or ASO, ideally in high-growth or competitive industries (crypto, fintech, e-commerce, gaming, etc.).
• Solid understanding of on-page SEO, keyword research, app store algorithms, and conversion funnels.
• Familiarity with SEO tools (Google Search Console, GA4, Ahrefs, SEMrush, Yandex Metrica) and ASO tools (AppTweak, SensorTower, App Radar, or similar).
• Analytical mindset with the ability to interpret data and turn insights into actions.
• Strong organizational and execution skills; comfortable managing multiple priorities in a fast-paced environment.
• Excellent communication skills in English; Russian language proficiency required (Ukrainian / Kazakh / other CIS languages are a plus).
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Bonus points if you have previously worked at a crypto exchange!
• Experience working across time zones and cross-cultural teams
• Passionate about blockchain technology and the crypto payments space

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events

More that we love to tell you along the process!

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Candidates should have 3-5 years of hands-on experience in SEO and / or ASO, ideally in competitive industries.

A solid understanding of SEO tools and app store algorithms, along with excellent communication skills in English and proficiency in Russian, is required.