Marketing Executive

dmg events; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading events management company in Dubai is seeking a Marketing Executive to develop and implement effective marketing strategies for international trade exhibitions. The role requires strong B2B marketing experience, proficiency in HTML, and excellent interpersonal skills. Responsibilities include managing promotional campaigns, maintaining online platforms, and providing onsite event support. Candidates should have 2-3 years of marketing experience and a qualification in marketing is preferred.

Qualifications

• 2-3 years marketing experience, preferably with some event marketing.

Responsibilities

• Develop marketing strategies and campaign plans.
• Manage promotional electronic newsletters and email campaigns.
• Maintain event website and apply SEO techniques.
• Manage PPC campaigns and review results.
• Liaise with external suppliers for marketing projects.
• Provide onsite support for marketing activities.

Skills

Database usage for marketing campaigns

Strong MS Office Suite knowledge

Interpersonal skills

Negotiation skills

Attention to detail

Copy writing

HTML proficiency

Education

Marketing qualification

Job description

Job Purpose

The Marketing Executive will be responsible for developing effective marketing strategies and campaign plans for an international trade exhibition(s) and conference(s). Using traditional and innovative marketing techniques, the Marketing Manager will support the drive to attract visitors, delegates, exhibitors, sponsors and press.

The Marketing Executive will also put forward ideas, develop new initiatives and apply their B2B marketing experience, to enhance and develop marketing activity.

Key Accountabilities

• Contribute to all aspects of marketing activity, ensuring best practice marketing techniques, and communicating a clear promotional message.
• Create and issue promotional electronic newsletters (HTML & Text); become an ‘expert’ in what constitutes an effective email campaign
• Maintain event website, apply SEO knowledge and recommend ways to enhance user journey.
• Manage PPC campaign, with support of Digital Marketing Executive – review results and make recommendations.
• Utilise and manage digital tools (i.e. App, survey tool) to enhance campaigns.
• Manage the exhibitor promotional campaign and contribute to campaign strategy.
• Lead copy writing, design and production of delegate marketing materials, and emails.
• Become an expert in salesforce - identify marketing opportunities and utilise data.
• Marketing administration including proof reading, delivering advertising copy, responding to enquiries, monitoring competitor activity etc.
• Negotiate barter details with appropriate media partners and associations
• Liaise with external suppliers (incl. PR companies, designers, online providers, data houses, registration companies, printers, photographers, mailing houses).
• Support the implementation of research projects to review customer satisfaction and identify portfolio developments.
• Provide onsite support to ensure the smooth running of marketing related activity (i.e. registration, press office, research, placement of branding and materials; sales stand).

Qualifications and Experience

Minimum qualifications and knowledge: Marketing qualification is advantageous.

Minimum experience: 2-3 years marketing experience but not strictly in event marketing.

Job Specific Skills

• Experience in the use of databases in both mass and targeted direct marketing campaigns.
• Strong knowledge of MS Office Suite, including: MS Word, Outlook, and Excel.
• Excellent interpersonal skills and the ability to effectively communicate with and relate to all levels both within and outside the organisation.
• Excellent negotiation and relationship building skills.
• Strong attention to detail.
• Copy writing.
• HTML proficient

dmg::events is an equal opportunity employer. If you have not received feedback on your submission within 14 days, please regard it as unsuccessful for the time being.